The Routledge Companion to Marketing Research
This single volume reference provides an alternative to traditional marketing research methods handbooks, focusing entirely on the new and innovative methods and technologies that are transforming marketing research and practice.
Januar 2023, ca. 612 Seiten, Routledge Companions in Marketing, Advertising and Communication, Englisch
Taylor and Francis
978-0-367-69431-9
Taylor and Francis
978-0-367-69431-9
This single volume reference provides an alternative to traditional marketing research methods handbooks, focusing entirely on the new and innovative methods and technologies that are transforming marketing research and practice.
Januar 2023, ca. 612 Seiten, Routledge Companions in Marketing, Advertising and Communication, Englisch
Taylor and Francis
978-0-367-69431-9
Taylor and Francis
978-0-367-69431-9
Weitere Titel der Reihe: Routledge Companions in Marketing, Advertising and Communication
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