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The Routledge Companion to Marketing Research
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The Routledge Companion to Marketing Research

The Routledge Companion to Marketing Research

Buch (broschiert)ca. 76.00 CHF
lieferbar in ca. 10-20 Arbeitstagen

This single volume reference provides an alternative to traditional marketing research methods handbooks, focusing entirely on the new and innovative methods and technologies that are transforming marketing research and practice.

Januar 2023, ca. 612 Seiten, Routledge Companions in Marketing, Advertising and Communication, Englisch
Taylor and Francis
978-0-367-69431-9

Weitere Titel der Reihe: Routledge Companions in Marketing, Advertising and Communication

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