The Routledge Companion to Marketing and Society
The Routledge Companion to Marketing and Society focuses on marketing for social impact as the use of marketing strategies, tools and techniques to improve the well-being of society.
Mai 2024, ca. 432 Seiten, Routledge Companions in Marketing, Advertising and Communication, Englisch
Taylor and Francis
978-1-03-232521-7
Taylor and Francis
978-1-03-232521-7
The Routledge Companion to Marketing and Society focuses on marketing for social impact as the use of marketing strategies, tools and techniques to improve the well-being of society.
Mai 2024, ca. 432 Seiten, Routledge Companions in Marketing, Advertising and Communication, Englisch
Taylor and Francis
978-1-03-232521-7
Taylor and Francis
978-1-03-232521-7
Weitere Titel der Reihe: Routledge Companions in Marketing, Advertising and Communication
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