The Routledge Companion to Corporate Branding
This companion is a prestige reference work that offers students and researchers a comprehensive overview of the emerging co-created, multi-stakeholder and sustainable approach to corporate brand management, representing a paradigm shift in the literature.
April 2022, ca. 512 Seiten, Routledge Companions in Marketing, Advertising and Communication, Englisch
Taylor and Francis
978-0-367-47663-2
Taylor and Francis
978-0-367-47663-2
This companion is a prestige reference work that offers students and researchers a comprehensive overview of the emerging co-created, multi-stakeholder and sustainable approach to corporate brand management, representing a paradigm shift in the literature.
April 2022, ca. 512 Seiten, Routledge Companions in Marketing, Advertising and Communication, Englisch
Taylor and Francis
978-0-367-47663-2
Taylor and Francis
978-0-367-47663-2
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