The Routledge Companion to Strategic Marketing
The Routledge Companion to Strategic Marketing offers the latest insights into marketing strategy. Bodo Schlegelmilch and Russ Winer present 29 specially commissioned chapters, which include the latest thinking on a diverse range of marketing strategy topics.
November 2020, ca. 480 Seiten, Routledge Companions in Marketing, Advertising and Communication, Englisch
Taylor and Francis
978-1-138-48908-0
Taylor and Francis
978-1-138-48908-0
The Routledge Companion to Strategic Marketing offers the latest insights into marketing strategy. Bodo Schlegelmilch and Russ Winer present 29 specially commissioned chapters, which include the latest thinking on a diverse range of marketing strategy topics.
November 2020, ca. 480 Seiten, Routledge Companions in Marketing, Advertising and Communication, Englisch
Taylor and Francis
978-1-138-48908-0
Taylor and Francis
978-1-138-48908-0
Weitere Titel der Reihe: Routledge Companions in Marketing, Advertising and Communication
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