The Routledge Companion to Consumer Behavior
This collection promises to be a contemporary classic. With contributions from leading scholars, including Russell Belk, Kevin Keller, and Sidney Levy, this volume sets the standard as the most comprehensive, cutting edge resource on the subject of consumer behavior.
September 2017, ca. 536 Seiten, Routledge Companions in Marketing, Advertising and Communication, Englisch
Taylor and Francis
978-1-138-69516-0
Taylor and Francis
978-1-138-69516-0
This collection promises to be a contemporary classic. With contributions from leading scholars, including Russell Belk, Kevin Keller, and Sidney Levy, this volume sets the standard as the most comprehensive, cutting edge resource on the subject of consumer behavior.
September 2017, ca. 536 Seiten, Routledge Companions in Marketing, Advertising and Communication, Englisch
Taylor and Francis
978-1-138-69516-0
Taylor and Francis
978-1-138-69516-0
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