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The Routledge Companion to Nonprofit Marketing
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The Routledge Companion to Nonprofit Marketing

Buch (gebunden)ca. 406.00 CHF
lieferbar in ca. 10-20 Arbeitstagen

Includes articles which offer an overview of marketing in the nonprofit sector. This book reviews the history of ideas in nonprofit marketing and examines those fundamental marketing principles of special relevance to nonprofit organizations. It also explores the thinking in each of the important nonprofit arenas.

November 2007, ca. 446 Seiten, Routledge Companions in Marketing, Advertising and Communication, Englisch
Taylor and Francis
978-0-415-41727-3

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