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The Routledge Companion to Marketing History
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The Routledge Companion to Marketing History

Buch (broschiert)ca. 86.00 CHF
lieferbar in ca. 10-20 Arbeitstagen
The Routledge Companion to Marketing History is the first collection of readings that surveys the broader field of marketing history, including the key activities and practices in the marketing process. With contributors from leading international scholars working in marketing history it provides nine country-specific histories of marke
Dezember 2019, ca. 500 Seiten, Routledge Companions in Marketing, Advertising and Communication, Englisch
Taylor and Francis
978-0-367-86871-0

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