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Schwartz Barry: Choose Wisely

Choose Wisely

Rationality, Ethics, and the Art of Decision-Making

A novel framework for how entrepreneurs can use Bayesian reasoning to make decisions. This edited volume introduces and explores the concept of Bayesian entrepreneurship, a novel framework for understanding entrepreneurial decision-making under uncertainty. It brings together contributions from leading scholars to examine how entrepreneurs form beliefs about opportunities, learn through experimentation, and make strategic decisions. The Bayesian approach emphasizes the critical interaction between an entrepreneur’s prior beliefs and their capacity for learning and experimentation to update those beliefs. This dynamic process allows entrepreneurs to formulate and test theories about value creation and capture, attract resources and capabilities, and implement effective entrepreneurial strategies. The volume is organized around four key themes: <ul><li>the foundations and distinguishing features of Bayesian entrepreneurship </li><li>how entrepreneurs form and update prior beliefs in entrepreneurial decision-making</li><li>the role of experimentation and learning in entrepreneurial strategy</li><li>applications to entrepreneurship education and practice</li></ul> Bayesian Entrepreneurship offers both theoretical contributions advancing our understanding of entrepreneurial decision-making and practical insights for entrepreneurs and educators.

A novel framework for how entrepreneurs can use Bayesian reasoning to make decisions. This edited volume introduces and explores the concept of Bayesian entrepreneurship, a novel framework for understanding entrepreneurial decision-making under uncertainty. It brings together contributions from leading scholars to examine how entrepreneurs form beliefs about opportunities, learn through experimentation, and make strategic decisions. The Bayesian approach emphasizes the critical interaction between an entrepreneur’s prior beliefs and their capacity for learning and experimentation to update those beliefs. This dynamic process allows entrepreneurs to formulate and test theories about value creation and capture, attract resources and capabilities, and implement effective entrepreneurial strategies. The volume is organized around four key themes: <ul><li>the foundations and distinguishing features of Bayesian entrepreneurship </li><li>how entrepreneurs form and update prior beliefs in entrepreneurial decision-making</li><li>the role of experimentation and learning in entrepreneurial strategy</li><li>applications to entrepreneurship education and practice</li></ul> Bayesian Entrepreneurship offers both theoretical contributions advancing our understanding of entrepreneurial decision-making and practical insights for entrepreneurs and educators.

Bayesian Entrepreneurship

Concepts for Critical Psychology

This book examines how neoliberal power shapes individual subjectivity in contemporary American workplaces through the lens of the Great Resignation-the 2021 mass voluntary job departure phenomenon.Drawing on in-depth interviews and a Foucauldian framework, the book traces how neoliberal rationalities of choice, flexibility, and self-optimization shape the ways individuals explain their labor decisions and evaluate their lives. Rather than treating the Great Resignation as a singular rupture, the analysis situates it within longer historical transformations in governance, capitalism, and employment relations.The book identifies differentiated modes of labor subjectivity-alignment, negotiation, and refusal-showing how workers variously inhabit, strain against, or attempt to revalue dominant norms of work and responsibility. Across chapters, it demonstrates how quitting becomes intelligible not simply as resistance or market behavior, but as an ethical and discursive practice shaped by uneven opportunities, affective demands, and institutional constraints. In doing so, the book reveals both the durability and the limits of neoliberal labor governance.Offering a theoretically rich account of how labor and life might be reimagined, the book is intended for scholars and advanced students in sociology, critical psychology, labor studies, and social theory, as well as readers interested in work, governance, and contemporary capitalism. It will also appeal to researchers and practitioners seeking critical insight into current debates about labor, precarity, and organizational life.

A Foucauldian Analysis

The Great Resignation as Neoliberal Compliance and Critique

A ground-breaking look at the science of love and connection - and an urgent corrective to some of our most fundamental assumptions about attraction. 'In a world saturated with cynical advice about dating and gender, this book is a revelation . . . Bonded by Evolution is rigorous science written with warmth and moral clarity.' DANIEL H. PINK, author of Drive and The Power of Regret --------------------- We're told that what men and women desire from relationship is different - he's looking for novelty, she's looking for commitment; he's concerned with looks, she's concerned with status. We're told that we live in a hierarchy of romantic inequality - where some are 10s and others are 2s; where some people are marriage material and others are wired for promiscuity. But this narrative is unscientific. Such ideas have their roots in a branch of science called evolutionary psychology, and over the past few decades its ideas have permeated our culture and fuelled a narrative that inspires despair and anxiety - and, in its most extreme form, these ideas have been hijacked in the service of misogyny and violence. But the truth about human attraction - and the way evolution plays out in our romantic lives - is much more interesting and optimistic. Bonded by Evolution offers a radical new picture of the roots of enduring chemistry. Distilling evolutionary biology, anthropology and psychology and informed by his pathbreaking research and original experiments at the Attraction and Relationships Research Laboratory in California, psychology professor Paul Eastwick reveals how attraction is best depicted as a process of finding - and, often, creating - a compatible relationship. Once we understand how ancestral humans sought compatible partners in small networks, we can build a clearer - and brighter - picture of how attraction, sex and relationships really work. --------------------- 'One of the most joyfully uplifting antidotes to 21st-century gloom.' THE TIMES 'Profound and pragmatic, suggesting an entirely different approach to the study - and pursuit - of love.' ERIC KLINENBERG, co-author of Modern Romance 'Rarely have scientific rigor and exuberant optimism been such congenial companions . . . Bonded by Evolution presents an optimistic new paradigm, one that provides clear guidance for romantic success.' ELI FINKEL, author of The All or Nothing Marriage

What We’ve Got Wrong About Love and Connection

Bonded by Evolution

As seen in Forbes and Harvard Business Review'Clear, compassionate and immediately useful . . . A powerful and timely resource for leaders at every level' - Dr Marshall Goldsmith, Thinkers50 #1 Executive Coach and New York Times bestselling author of Triggers Drawing on decades of in-the-field research and consultancy work, renowned leadership expert Dr Katie Best cuts through the jargon to tackle the real problems leaders face every day. Dr Best's signature SOLVE framework provides a simple, systematic approach to break down complex challenges, find the root cause and develop a solution. It's the practical tool you can employ immediately, even when time or resources for coaching are scarce. Each chapter uses this framework to tackle a genuine and tough leadership problem: <ul><li>State the Problem: Gain clarity on what's really going wrong.</li><li>Open the Box: Unpack the underlying causes using data and research.</li><li>Lay Out Your Solution: Develop a realistic, tailored action plan.</li><li>Venture Forth: Anticipate and overcome obstacles during implementation.</li><li>Elevate Your Learning: Build on your new skills for lasting leadership growth.</li></ul> Whether you're struggling with burnout, tricky decision-making, leading change or navigating the new hybrid workplace reality, this is the book you need to become a better leader now. 'An accessible, practical and vital resource for solving the kinds of sticky problems that all leaders face. Once you read it, you'll be equipped to face any situation with thoughtfulness, skill and grace' - Peter Bregman, #1 Executive Coach and bestselling author of 18 Minutes and Leading with Emotional Courage 'Reading Katie Best's book is like having a no-nonsense leadership coach whisper sanity-saving advice in your ear, minus the hefty invoice' - Adrian Gostick, New York Times bestselling author of All In and Leading with Gratitude

And How to Solve Them

The Ten Toughest Leadership Problems

Powerful ideas for each day of the year from the author of the #1 worldwide bestseller, Atomic Habits. Based on the principles that made Atomic Habits a global phenomenon, this daily calendar turns habit formation into a simple daily practice. Get actionable guidance, motivational insights, and system-building tools that make it easier to get a little bit better—every day of the year. Tiny changes. Remarkable results. All year long.

365 Powerful Ideas for a Better Year

The Atomic Habits Daily Calendar

A SHORT COURSE IN BUSINESS STRATEGY BASICS. 7 Lessons in Strategy&nbsp;is a quick course in acquiring vital strategic thinking skills giving you everything you need to know in just seven short chapters. From unpacking the myths of strategy and exploring the varying meanings people put to the word, to a closer examination of internal strategy, marketing strategy, brand strategy and competitive strategy, you'll explore failures and successes and build a platform for developing your own strategic thinking skills. * Lesson 1: Understand what strategy is and what it isn't * Lesson 2: Understand what drives strategy and what strategy drives * Lesson 3: Understand internal strategy * Lesson 4: Understand marketing strategy * Lesson 5: Understand brand strategy * Lesson 6: Understand competitive strategy * Lesson 7: Keep strategy going Explore the main themes and ideas in strategy, get a basic knowledge and understanding of the key concepts, and test your progress with practical and thought-provoking exercises.&nbsp;7 Lessons in Strategy&nbsp;is your fastest route to success. ABOUT THE SERIES 7 Lessons&nbsp;are for people who want to succeed at work. From negotiating and content marketing to finance and social media, the series covers the business topics that matter and that will help you make a difference today. Written in straightforward English, each book features a course of 7 short lessons so that with just a little work, you can quickly master the subject.

Master Strategy Basics in 7 Steps

7 Lessons in Strategy

Routledge Studies in the History of Marketing

This book addresses the need to understand marketing practices in the context of the rich and varied history of India. Such an understanding will not only enrich marketing as a discipline, but also provide marketers and academics with valuable insights into the cultures and behaviors of Indian consumers. By analysing historical writings on business in India over 2000 years, and providing a coherent narrative of the marketing practices during these periods, it critically engages with the larger socio-economic structures which influenced, and were influenced by these practices. All scholars of marketing history will find this a fascinating and unique assessment of a highly significant market.

The concepts and practices of marketing, as well as the ideologies that impel these, are rooted in specific social and cultural contexts, predominantly those of the USA, and Europe. Moreover, the Western dominance of marketing thought permeates it with Western values such as individualism and rationalism. This has led to important contexts outside these traditions such as India being overlooked. India has an enormously rich and varied culture and history, and this book addresses the need to understand marketing practices within this diverse context. Such an understanding will not only enrich marketing as a discipline, but also provide both Western and Indian marketers and academics with valuable insights into the cultures and behaviors of Indian consumers. By analysing historical writings on business in India from the BCE period to the current period, and providing a coherent narrative of the marketing practices during these periods, it critically engages with the larger socio-economic structures which influenced, and were influenced by these practices. All scholars of marketing history will find this a fascinating and unique assessment of a highly significant market.

History of Marketing in India

A practical guide for professionals, corporate executives, entrepreneurs, and college students who want to achieve personal success without compromising their morals Whether in our daily work or in our personal life, even the most conscientious people with the best intentions can make ethically questionable decisions. The 5 Questions for Ethical Decisions helps you identify your own ethical “true north” and avoid the costly missteps that can betray your values, damage your relationships, and even end careers. Each of the book’s five chapters begins with a provocative question that illustrates a foundational aspect of ethical practice and explains how to apply these questions to define and uphold your own values. This practical yet robust framework provides a process for ethical decision-making in professional and personal matters that strengthens self-awareness, improves intentionality in decision-making, and enhances the ability to think beyond the moment in a pressure-packed, fast-paced, and rapidly changing world. Drawing on David Miller’s two decades of experience teaching professional responsibility and ethics to a diverse audience, including undergraduate and graduate students, entrepreneurs and young professionals, and senior executives and civic leaders, The 5 Questions for Ethical Decisions offers compelling and inspiring stories of moral courage and success, cautionary tales of ethical compromise and failure, plus end-of-chapter takeaways and exercises to help build your “ethical fitness.”

How to Succeed Without Selling Your Soul

The 5 Questions for Ethical Decisions

In today's data-driven business world, organizations struggle to extract actionable insights from vast amounts of information. This textbook bridges theory and practice, offering structured approaches to leverage data for enhanced decision-making through machine learning, AI, and optimization modeling-transforming raw data into competitive business intelligence.Decision Making and Analytics: Data-Driven Business Intelligence and Optimization features advanced analytical methodologies paired with real-world implementation studies, creating a progressive learning path from customer behavior analysis through hybrid decision models. By integrating fuzzy logic, neural networks, text mining, and reinforcement learning, it provides a comprehensive toolkit applicable across business scenarios, turning abstract concepts into practical solutions.Serving multiple audiences, this resource bridges the gap between classroom theory and industry practice for students in industrial engineering, business analytics, and management information systems. Practitioners gain applicable methodologies to improve organizational decision-making. At the same time, researchers benefit from cutting-edge approaches across various domains, and policymakers can develop data-informed strategies-addressing the growing demand for professionals who translate data into strategic decisions.The textbook employs open-ended questions that develop analytical reasoning skills without predetermined solutions, better preparing students for real-world complexity. Supporting materials include high-quality figure slides, as well as PowerPoint slides, for qualified adopters, enabling engaging learning environments that effectively communicate complex concepts while building practical, data-driven decision-making skills.

Data-Driven Business Intelligence and Optimization

Decision-Making and Analytics

The Human Edge is a call to action for anyone who wants to lead – and not merely follow – using artificial intelligence (AI) to transform the way we make decisions. But as Cheryl Strauss Einhorn shows, AI can either simplify complex problems or obscure them, expand your thinking or constrain it. With AI becoming more embedded in our work and personal lives, the challenge we face is no longer about using AI – it is about leading AI with clarity, discernment, and a commitment to human agency.This approachable guide for professionals, leaders, and teams who want to make better, more confident choices when using AI systems, offers practical tools to help frame problems and surface solutions, using AI to augment – not replace – your judgment. Urgent, empowering, and grounded in real-world examples, The Human Edge will show you and your organization how to confidently make use of AI's vast capabilities for smart decision-making by emphasizing the importance of human curiosity, perspectives, values and the courage to define and achieve success.

Smarter Decisions in the Age of AI

The Human Edge

How access is replacing ownership--and changing who we are."You'll own nothing. And you'll be happy. Whatever you want you'll rent." That was the World Economic Forum's number one prediction for 2030, made back in 2016. The timing might be slightly off, but it's undeniably true that ownership is on a significant decline and is creating a tectonic shift from a society of owners to a society of users, renters, and streamers.As a result, we're trading ownership for access, purchases for subscriptions, and possessions for the rights to cloud-stored digital copies. Homeowners are giving way to forever renters, and some have even embraced the life of a digital nomad.This shift is more than just an economic one; it's a profound challenge to centuries of using ownership to form our identity. In fundamental, human ways, we are what we own. So what are we if we don't own much?In Possessions, Carey Morewedge, a leading researcher and powerful voice in behavioral science, marketing, and consumer behavior, leads us on a journey to answer that question. He takes us on a fascinating tour of the rapidly shifting landscape, from a life of creating ownership--possessing things--to a life of "liquid consumption"--life-as-a-service, in which all you possess are your experiences and your brand (and probably a phone). From Delaware goat farms to Australian housing tracts to a Quebec City ice hotel; from an artist in London to a former economist who lived for a time with only his devices and what he could carry on his back, you'll visit places and meet people that show just how complicated and compelling the idea of ownership is, why you value your things so much, and what happens when you can't (or decide not to) own something.As the economy continues to shift toward a reality closer to the World Economic Forum's prediction for 2030, Possessions will help you understand that shift and what it means to all of us--when we own less and use more.

How We Think about Our Stuff, and Ourselves, as We Own Less and Use More

Possessions

Psychology of Traffickers: Insights from Romanian Prisons offers a rare and methodologically rigorous examination of the moral and psychological worlds of individuals convicted of human trafficking. Based on in-depth qualitative interviews with twenty incarcerated traffickers in Romania, the book analyzes how exploitation is rationalized, normalized, and sustained over time within conditions of inequality, migration, and institutional constraint.Rather than portraying traffickers as aberrant or pathological, Dr. Bogdan situates their actions within everyday social and moral frameworks: intimate relationships, informal economies, gendered expectations, and bureaucratic systems that enable harm through routine practices and moral distancing. Through traffickers' own narratives, the book reveals how responsibility is displaced, coercion reframed, and exploitation rendered psychologically livable.Integrating offender accounts with criminological and forensic psychological theory, the book develops empirically grounded typologies of trafficking involvement and moral coping. In doing so, it challenges simplified victim-perpetrator binaries and advances a structural, narrative-based understanding of trafficking as a social process rather than an exceptional crime.Designed for forensic psychologists, criminologists, and scholars of violence and inequality, Psychology of Traffickers provides a critical framework for analyzing accountability, risk, and intervention by foregrounding the moral reasoning through which exploitation persists.

Insights from Romanian Prisons

Psychology of Traffickers

Choose Wisely

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