The Routledge Companion to Corporate Branding
This companion is a prestige reference work that offers students and researchers a comprehensive overview of the emerging co-created, multi-stakeholder and sustainable approach to corporate brand management, representing a paradigm shift in the literature.
avril 2022, env. 512 pages, Routledge Companions in Marketing, Advertising and Communication, Anglais
Taylor and Francis
978-0-367-47663-2
Taylor and Francis
978-0-367-47663-2
This companion is a prestige reference work that offers students and researchers a comprehensive overview of the emerging co-created, multi-stakeholder and sustainable approach to corporate brand management, representing a paradigm shift in the literature.
avril 2022, env. 512 pages, Routledge Companions in Marketing, Advertising and Communication, Anglais
Taylor and Francis
978-0-367-47663-2
Taylor and Francis
978-0-367-47663-2
Autres titres de la collection: Routledge Companions in Marketing, Advertising and Communication
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