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The Routledge Companion to Marketing Research

The Routledge Companion to Marketing Research

This single volume reference provides an alternative to traditional marketing research methods handbooks, focusing entirely on the new and innovative methods and technologies that are transforming marketing research and practice.

janvier 2023, env. 612 pages, Routledge Companions in Marketing, Advertising and Communication, Anglais
Taylor and Francis
978-0-367-69431-9

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