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Oba H: Genba Structure

Genba Structure

A Practical Guide to the Toyota Production System

Drive measurable growth, engagement and ROI from your content marketing strategy in an AI-driven landscape. High-Impact Content Marketing shows senior marketing leaders, content strategists and digital teams how to turn content into a scalable revenue engine while navigating budget pressure, AI disruption and rising audience expectations for authenticity. As content marketing reaches a critical inflection point, this second edition provides a clear, strategic framework for delivering impact across channels while maintaining trust and relevance. Written by Purna Virji, a globally recognized marketing leader and Principal Consultant at LinkedIn, this award-winning book combines behavioral science with proven content strategy to help organizations stand out and convert. Drawing on real-world examples from Patagonia, Duolingo and Morning Brew, it demonstrates how leading brands align creativity with commercial outcomes and build sustainable competitive advantage. You'll learn how to: - Build high-impact content strategies aligned to revenue goals - Apply behavioral science to increase engagement and conversion - Measure ROI using attribution and revenue influence frameworks - Integrate AI into content workflows responsibly and effectively - Scale distribution across channels to maximize reach and performance This second edition includes new guidance on AI-augmented workflows, multi-touch attribution models and inclusive prompt engineering to reduce bias and risk. It also highlights how subject matter expertise creates defensible advantage in an era of automation. Future-proof your content marketing approach with a strategic, data-led system designed to deliver measurable business results, strengthen customer relationships and sustain long-term growth. Themes include: content marketing strategy, AI in marketing, customer engagement, marketing ROI, content distribution, behavioral science

Strategies to Make Your Content Intentional, Engaging and Effective

High-Impact Content Marketing

Build an organization that adapts, evolves and performs in constant uncertainty. Workplace Agility by Natal Dank is a strategic guide for senior HR leaders, business executives and transformation leads who need to move beyond reactive change and design organizations that thrive in disruption. As AI accelerates change and workforce expectations shift, this book shows how to replace outdated resilience models with a more dynamic, future-ready approach. Introducing the Workplace Elasticity (WE) model, it explains how to align people strategy, business strategy and Industry 5.0 thinking to create organizations that can flex, stretch and re-form without losing performance. Combining strategic insight with real-world examples from companies including TomTom, Novartis and Liberty Latin America, it translates complexity into practical action. You will learn how to: - Align workforce planning with AI-enabled business strategy - Design operating models that adapt to constant change - Enable effective human-machine collaboration at scale - Build cultures that support purpose, connection and performance - Apply tools and frameworks for agile decision-making Workplace Agility equips you with the tools to lead with confidence in uncertainty, building adaptive organizations that sustain performance and competitive advantage. Themes include: workplace agility, organizational design, HR strategy, AI in business, workforce transformation, Industry 5.0

An HR Approach to Organizational Design and People Strategy

Workplace Agility

Are you ready to lead your team?Creating effective teams is pivotal for business success, yet it's a daunting task for many leaders. This toolkit focuses on the first 100 days of novice team leaders, offering practical guidance to lay strong foundations, navigate challenges, and adapt in today's dynamic environment. It emphasizes quick learning and adaptation for success.Andy Fryer and Anna Inama are seasoned business leaders and accomplished executive and team coaches. With over three decades of experience, they accompany you on your journey, combining practical leadership insights with a deep understanding of team dynamics so you can step into the world of team leadership with confidence.

A practical guide for new team leaders

Starting Fast

Build strategic and technological insight at the intersection of finance and innovation. Principles of Fintech by Alex Zarifis is a practical textbook designed for undergraduate and postgraduate students in business and financial management. Closely aligned with modules in fintech, digital finance and financial innovation, it equips learners with the knowledge and applied frameworks needed to understand, evaluate and implement financial technologies across contemporary systems. This textbook explores the core technologies and business models shaping the fintech landscape, from generative AI and blockchain to digital payments, InsurTech and WealthTech. Students are guided through how fintech solutions are developed, implemented and scaled, while critically assessing issues of ethics, governance, regulation and risk management. This textbook includes: - Clear learning objectives and summaries to frame each chapter and consolidate understanding - Applied frameworks linking theory to financial practice - Reflective questions and activities to encourage deeper analysis - Real-world examples to strengthen critical evaluation With its balanced integration of theory, application and critical reflection, Principles of Fintech prepares students to contribute to the evolving world of digital finance and financial innovation.

Financial Technology, Business Models and Strategic Innovation

Principles of Fintech

In a world that worships disruption, the most revolutionary thing you can do is hold steady. For more than a decade, Whitney Johnson preached the gospel of disruption. She co-founded the Disruptive Innovation Fund with Clayton Christensen. Disruption is in her company's name. But over time, a pattern emerged: The leaders and organizations coming to her didn't need more disruption. They needed stability, the very thing our culture has trained us to overlook. Drawing on original research with over 300 professionals across industries, Johnson reveals a striking finding: 96 percent of employees want more stability or a balanced approach to change, yet they experience disruption at nearly twice the rate their managers perceive. The result? Burnout, turnover, and organizations that exhaust themselves with motion that never becomes progress. Meanwhile, research shows companies with stable foundations deliver 80 percent higher shareholder returns over a decade than their peers. Johnson's Steady will show you how to build stability within organizations, how to identify and champion the people doing the invisible work of holding things together, and how to cultivate the inner steadiness that lets you be a grounding force for others. For leaders who have leaned into disruption and found themselves exhausted, for those who sense the relentless churn isn't working, Steady offers a framework for something different. And for those who have been doing the stabilizing work all along, this book is a declaration: Your work matters. It has always mattered.

The Power of Stability in a Disrupted World

Steady

Sleep isn't passive rest, but a critical driver of performance.In high-pressure environments, sleep is often the first thing to go. Long hours are treated as commitment. Pushing through is expected. But the cost builds, often in ways we don't immediately see, leading to distraction, poor decisions, emotional reactivity and missed signals.In this groundbreaking guide, sleep neuroscientist and executive advisor Els van der Helm, PhD, shows that sleep is not just a habit to optimise. It's a system to understand.Blending cutting-edge research with real-world stories and interviews - from global executives to frontline professionals - Dr van der Helm reframes sleep as a hidden driver of performance, resilience and leadership. Her practical, science-backed six-principle framework reveals how we can: <ul><li>Identify our chronotype and align our schedule with peak performance windows</li><li>Use chronotherapy to align work, energy, and recovery across the day</li><li>Understand how REM sleep supports emotional control, creativity, and decision-making - and how to protect it</li><li>Use strategic napping to recover faster and sustain high performance</li><li>Navigate periods of poor sleep, reducing the impact of bad nights and building long-term resilience</li><li>Become a 'sleep leader,' rethinking how work and life are structured to make sustained performance possible, at work and at home</li></ul> Perfect for leaders, ambitious professionals and anyone operating in high-demand environments, Sleep Intelligence offers a new way of thinking about sleep - and how we work, recover and live as a result.

The High-Performance Blueprint for Sharper Thinking

Sleep Intelligence

Lead with humanity and end the era of management mediocrity. If you've ever vowed to be a better boss than the ones you've had, this book is for you. James (J.R.) Lowry and Daniela De Luca provide an essential roadmap for first-time managers and emerging leaders who refuse to repeat decades of management mediocrity. Drawing on Lowry's experience as a former US Air Force officer, McKinsey partner, and C-suite executive and De Luca's research on career advancement, this comprehensive guide shows how ditching outdated command-and-control habits-and leading with empathy instead-unlocks stronger performance, trust, and engagement in today's teams. Nearly 70 percent of American workers are disengaged, according to Gallup-a clear sign that traditional management approaches are no longer working. In response, Lowry and De Luca offer a practical framework that balances the art and science of management. They reveal the most common misconceptions and mistakes managers make, explain how the manager's role is evolving, and address the mental and emotional preparation required to lead well (even on hard days). Through concrete, actionable practices, Be the Boss You Wish You'd Had shows you how to manage with humanity, both in team practices like delegation and coaching, and in challenges such as office politics and burnout. The result is higher team engagement, stronger productivity, and a workplace culture where people can genuinely thrive. Becoming the leader you always wanted to work for is within your reach. With a relatable blend of research, stories, and advice, Be the Boss You Wish You'd Had is a clarion call to move beyond the "management meh" that plagues many organizations worldwide. J.R. Lowry and Daniela De Luca invite leaders to reclaim the human element of their work and, in doing so, change their own lives and the lives of those they lead.

A People-First Guide to Management

Be the Boss You Wish You'd Had

Ground to a halt? What you need is Impetus.Everyone gets stuck at some point in their working day. You don't know what to do next - or you do know, but just don't want to do it. And maybe there's no one there who can help.This is a book for that moment.Whatever's keeping you stuck - constraints, resistance, objections, ignorance, panic, boredom, weariness - Impetus offers you a compendium of practical and manageable actions for the quick next step that will get you unstuck. Small wins that will give you the momentum to get going, and keep going, so you can do the work that matters.Including a simple diagnostic tool to help you to choose the right tactic, real examples that show how it will help you and notes on the science to explain why, this book will get you moving again with confidence.Kathryn Bishop CBE FRSA is a director, NED, educator and consultant who has worked with teams in the public, private and voluntary sectors to get difficult things done. She has distilled into this book everything she has ever tried that worked to make progress with those problems.

Tiny tactics for making progress

Impetus

A practical introduction to designing and managing contemporary visitor attractions. Visitor Attraction Management by Carol Southall, Amanda Payne and Frances-Marie Hitchen is written for undergraduate students studying Tourism, Hospitality and Events Management who need a clear and applied understanding of how visitor attractions are created, operated and sustained. This textbook supports students by linking tourism management frameworks with the realities of a fast-changing global attractions sector. The book explores the full spectrum of visitor attractions, from theme parks and cultural museums to luxury eco-resorts and emerging digital experiences. It examines how memorable visitor experiences are designed and managed, how attractions operate day to day and how branding, promotion and innovation shape competitiveness. This textbook includes: - Clear explanations of different types of visitor attractions and experience design principles - Coverage of attraction operations, service quality and risk management - Branding and promotion strategies for marketing attractions and experiences - Discussion of emerging technologies and entrepreneurial innovation - In-text learning features, including learning outcomes, scenario planning activities, research tasks and critical debate questions With expanded real-world examples from destinations including Petra and Venice, attractions such as Alton Towers, Walt Disney World and the British Museum, and digital innovations like the Terracotta Warriors AR Experience in China, this textbook equips students with the knowledge and confidence to prepare for careers in tourism and visitor attractions management.

Contemporary Approaches in the Global Tourism Industry

Visitor Attraction Management

24 Principles to Help You Get Out of Your Own Way

Just F*cking Do It

Two former Walt Disney Imagineering leaders and designers take on a major gap in team leadership: the lack of a reliable method for collaboration that consistently drives success, innovation, and efficient problem-solving while also minimizing burnout and interpersonal friction. Drawing on their experience at Walt Disney Imagineering and additional work with companies such as Sony, Heineken, and Mattel, Tricia Cerrone and Edward J. van Luinen, Ed.D share a practical approach leaders can apply in any industry, on any team, right away. At Disney, Tricia and Edward were tasked with co-leading a global high-stakes, multi-year initiative across 120+ disciplines; in the process of uniting creative, technical, and operational teams around shared outcomes, they developed and later refined the collaborative leadership skills and repeatable method presented in this book. Their simple, human approach centers on five everyday behaviors-Generosity, Resourcefulness, Co-Creation, Action, and Gratitude-guided by Noble Purpose and an Instant Implementation Roadmap. The result is a clear, step-by-step way to build trust, unlock ideas, move faster, and sustain energy without new software, restructures, or big budgets. And the ripple effects are powerful: greater innovation, faster decisions, healthier culture, organic professional growth, more resilient people, stronger ROI, and higher engagement. Inside you'll get: A repeatable method that fits any leadership style or team structure. Stories and examples from Disney and beyond that show the method in action. Immediate techniques for safer teams, better brainstorms, quicker pilots, and meaningful recognition. A plan to scale collaboration and overcome common barriers like ego, silos, and burnout.

A Roadmap to Stronger Leaders, Happier Teams, and Big Results

Collaborate to Compete

Genba Structure

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