The Routledge Companion to the Future of Marketing

The Routledge Companion to the Future of Marketing provides the reader with a comprehensive set of visionary insights into the future of Marketing. This prestige collection aims to challenge the mindset of academics, moving their thinking processes from current thinking into new perspectives and advances in marketing knowledge.

décembre 2013, env. 474 pages, Routledge Companions in Marketing, Advertising and Communication, Anglais
Taylor and Francis
978-0-415-62592-0

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