The Routledge Companion to Corporate Branding
This companion is a prestige reference work that offers students and researchers a comprehensive overview of the emerging co-created, multi-stakeholder and sustainable approach to corporate brand management, representing a paradigm shift in the literature.
Januar 2024, ca. 512 Seiten, Routledge Companions in Marketing, Advertising and Communication, Englisch
Taylor and Francis
978-1-03-225259-9
Taylor and Francis
978-1-03-225259-9
This companion is a prestige reference work that offers students and researchers a comprehensive overview of the emerging co-created, multi-stakeholder and sustainable approach to corporate brand management, representing a paradigm shift in the literature.
Januar 2024, ca. 512 Seiten, Routledge Companions in Marketing, Advertising and Communication, Englisch
Taylor and Francis
978-1-03-225259-9
Taylor and Francis
978-1-03-225259-9
Weitere Titel der Reihe: Routledge Companions in Marketing, Advertising and Communication
Alle anzeigenThe Routledge Companion to Influencer Marketing
Taylor and Francis, 2026
978-1-041-00170-6
ca. 385.00 CHF
erscheint im November
The Routledge Companion to Marketing and Sustainability
Taylor and Francis, 2026
978-1-032-53505-0
ca. 89.00 CHF
erscheint im Juli
The Routledge Companion to Social Media Influencers
Taylor and Francis, 2026
978-1-032-83007-0
ca. 406.00 CHF
lieferbar in ca. 10-20 Arbeitstagen
The Routledge Companion to Critical Marketing
Taylor and Francis, 2026
978-1-032-91101-4
ca. 406.00 CHF
lieferbar in ca. 10-20 Arbeitstagen
The Routledge Companion to Arts Marketing
Taylor and Francis, 2026
978-1-041-15680-2
ca. 406.00 CHF
lieferbar in ca. 10-20 Arbeitstagen
The Routledge Companion to the History of Advertising
Taylor and Francis, 2025
978-1-032-27246-7
ca. 406.00 CHF
lieferbar in ca. 10-20 Arbeitstagen
The Routledge Companion to Marketing and Sustainability
Taylor and Francis, 2025
978-1-032-53504-3
ca. 406.00 CHF
lieferbar in ca. 10-20 Arbeitstagen
The Routledge Companion to Public Relations
Taylor and Francis, 2024
978-0-367-67538-7
ca. 80.00 CHF
lieferbar in ca. 10-20 Arbeitstagen
The Routledge Companion to Marketing and Society
Taylor and Francis, 2024
978-1-03-232521-7
ca. 80.00 CHF
lieferbar in ca. 10-20 Arbeitstagen
The Routledge Companion to Strategic Marketing
Taylor and Francis, 2023
978-1-138-48909-7
ca. 86.00 CHF
lieferbar in ca. 10-20 Arbeitstagen
The Routledge Companion to Marketing Research
Taylor and Francis, 2023
978-0-367-69431-9
ca. 80.00 CHF
lieferbar in ca. 10-20 Arbeitstagen
The Routledge Companion to Public Relations
Taylor and Francis, 2022
978-0-367-65464-1
ca. 370.00 CHF
lieferbar in ca. 10-20 Arbeitstagen
Weitere Titel zum Thema
World Heritage and Sustainable Development
Springer EN, 2027
978-3-642-27684-2
ca. 135.00 CHF
lieferbar in ca. 20-45 Arbeitstagen
Crisis Management in Tourism
Principles and Practices for Strategic and Resilient Planning
Kogan Page, 2027
978-1-3986-2766-6
ca. 125.00 CHF
erscheint im März
All Swans Are Black
The New Rules of Wealth, Work and Power
Pan macmillan Ltd., 2027
978-1-0350-9623-7
ca. 38.50 CHF
erscheint im März
The Future of Expertise
AI and the Reinvention of Professional Services
Ingram Publishers Services, 2027
979-8-89279-389-6
ca. 46.90 CHF
erscheint im Juni
Building an Agentic Organization
The Strategy, Governance, and Economics of Agentic AI
Kogan Page, 2027
978-1-3986-3070-3
ca. 55.90 CHF
erscheint im April
The Bloomsbury Handbook of Entrepreneurial Marketing
Bloomsbury Publishing PLC, 2027
978-1-350-59369-5
ca. 201.00 CHF
erscheint im April
Crisis Management in Tourism
Principles and Practices for Strategic and Resilient Planning
Kogan Page, 2027
978-1-3986-2764-2
ca. 75.00 CHF
erscheint im März
The Model Company
The Economics of Making Business Do the Greatest Good
University Presses, 2027
978-0-300-28246-7
ca. 35.50 CHF
erscheint im April
The Circular Economy
Strategies and Principles for Responsible Businesses
Kogan Page, 2027
978-1-3986-2656-0
ca. 79.00 CHF
erscheint im Januar
Rethinking Intellectual Property
A Radical Guide to the Past, Present, and Future of the Ownership of Ideas
Bloomsbury, 2027
978-1-350-61898-5
ca. 43.50 CHF
erscheint im Februar
Icarus Economics
Why Rich Economies Are Struggling - and How to Fix Them
Atlantic Books, 2027
978-1-80546-533-1
ca. 19.90 CHF
erscheint im Februar