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The Routledge Companion to Corporate Branding
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The Routledge Companion to Corporate Branding

Livre (broché)env. 80.00 CHF
livrable dans env. 10-20 jours

This companion is a prestige reference work that offers students and researchers a comprehensive overview of the emerging co-created, multi-stakeholder and sustainable approach to corporate brand management, representing a paradigm shift in the literature.

janvier 2024, env. 512 pages, Routledge Companions in Marketing, Advertising and Communication, Anglais
Taylor and Francis
978-1-03-225259-9

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