The Routledge Companion to Corporate Branding
This companion is a prestige reference work that offers students and researchers a comprehensive overview of the emerging co-created, multi-stakeholder and sustainable approach to corporate brand management, representing a paradigm shift in the literature.
janvier 2024, env. 512 pages, Routledge Companions in Marketing, Advertising and Communication, Anglais
Taylor and Francis
978-1-03-225259-9
Taylor and Francis
978-1-03-225259-9
This companion is a prestige reference work that offers students and researchers a comprehensive overview of the emerging co-created, multi-stakeholder and sustainable approach to corporate brand management, representing a paradigm shift in the literature.
janvier 2024, env. 512 pages, Routledge Companions in Marketing, Advertising and Communication, Anglais
Taylor and Francis
978-1-03-225259-9
Taylor and Francis
978-1-03-225259-9
Autres titres de la collection: Routledge Companions in Marketing, Advertising and Communication
Afficher toutThe Routledge Companion to Critical Marketing
Taylor and Francis, 2026
978-1-032-91101-4
env. 385.00 CHF
paraît en mars
The Routledge Companion to Arts Marketing
Taylor and Francis, 2026
978-1-041-15680-2
env. 386.00 CHF
livrable dans env. 10-20 jours
The Routledge Companion to the History of Advertising
Taylor and Francis, 2025
978-1-032-27246-7
env. 386.00 CHF
livrable dans env. 10-20 jours
The Routledge Companion to Marketing and Sustainability
Taylor and Francis, 2025
978-1-032-53504-3
env. 386.00 CHF
livrable dans env. 10-20 jours
The Routledge Companion to Marketing and Society
Taylor and Francis, 2024
978-1-03-232521-7
env. 80.00 CHF
livrable dans env. 10-20 jours
The Routledge Companion to Public Relations
Taylor and Francis, 2024
978-0-367-67538-7
env. 80.00 CHF
livrable dans env. 10-20 jours
The Routledge Companion to Strategic Marketing
Taylor and Francis, 2023
978-1-138-48909-7
env. 80.00 CHF
livrable dans env. 10-20 jours
The Routledge Companion to Marketing Research
Taylor and Francis, 2023
978-0-367-69431-9
env. 80.00 CHF
livrable dans env. 10-20 jours
The Routledge Companion to Public Relations
Taylor and Francis, 2022
978-0-367-65464-1
env. 346.00 CHF
livrable dans env. 10-20 jours
The Routledge Companion to Marketing and Society
Taylor and Francis, 2022
978-0-367-46308-3
env. 370.00 CHF
livrable dans env. 10-20 jours
The Routledge Companion to Financial Services Marketing
Taylor and Francis, 2022
978-1-03-234021-0
env. 80.00 CHF
livrable dans env. 10-20 jours
The Routledge Companion to Corporate Branding
Taylor and Francis, 2022
978-0-367-47663-2
env. 370.00 CHF
livrable dans env. 10-20 jours
Autres titres sur ce thème
Artificial Intelligence in Marketing
Theory, Ethical Practice and Strategy
Kogan Page, 2027
978-1-3986-2855-7
env. 75.00 CHF
paraît en janvier
Rules of the Service Game: What Service Leaders Need to Know
World Scientific Publishing Company, 2027
978-1-944659-66-0
env. 71.00 CHF
paraît en janvier
From Greenwash to Green Trust
How Honest Firms Win in a World of Spin
Stanford University Press, 2027
978-1-5036-4557-8
env. 41.50 CHF
paraît en janvier
Principles of Entrepreneurial Marketing
Strategy and Applied Practice
Kogan Page, 2027
978-1-3986-2995-0
env. 125.00 CHF
paraît en février
Strategy for Creating Long-Term Value
Four Principles to Guide Crucial Corporate Decisions
Wiley, 2027
978-1-394-43767-2
env. 44.50 CHF
paraît en janvier
Artificial Intelligence in Marketing
Theory, Ethical Practice and Strategy
Kogan Page, 2027
978-1-3986-2856-4
env. 125.00 CHF
paraît en janvier
Principles of Fintech
Financial Technology, Business Models and Strategic Innovation
Kogan Page, 2027
978-1-3986-2913-4
env. 125.00 CHF
paraît en janvier
Your Life Needs a Strategy
How to Increase Your Odds of Doing Extraordinary Things
Ingram Publishers Services, 2027
979-8-89279-325-4
env. 43.50 CHF
paraît en février
Humanitarian Logistics
Tools and Strategies for Navigating Disasters and Complex Emergencies
Kogan Page, 2027
978-1-3986-3027-7
env. 95.00 CHF
paraît en janvier
The Circular Economy
Strategies and Principles for Responsible Businesses
Kogan Page, 2027
978-1-3986-2656-0
env. 79.00 CHF
paraît en janvier