The Routledge Companion to the History of Advertising
This unique volume critically examines the stakeholders and influences on the production, dissemination, and consumption of advertising - from its early history via the development of mass advertising, to the emergence of the digital age.
août 2025, env. 460 pages, Routledge Companions in Marketing, Advertising and Communication, Anglais
Taylor and Francis
978-1-032-27246-7
Taylor and Francis
978-1-032-27246-7
This unique volume critically examines the stakeholders and influences on the production, dissemination, and consumption of advertising - from its early history via the development of mass advertising, to the emergence of the digital age.
août 2025, env. 460 pages, Routledge Companions in Marketing, Advertising and Communication, Anglais
Taylor and Francis
978-1-032-27246-7
Taylor and Francis
978-1-032-27246-7
Autres titres de la collection: Routledge Companions in Marketing, Advertising and Communication
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