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RAQUEL OBERLANDER

VALERIA ODDONE

MARCA PERSONAL COMO ESTRATEGIA DE MARKETING

Comienza un viaje emocionante hacia la sanación y la evolución personal de la mano de la reconocida psicóloga clínica María Alejandra Ruiz. A veces, desde la infancia arrastramos sentimientos de culpa, dolor y resentimientos que son fruto de las circunstancias de la vida o de las heridas que nuestros padres provocaron en nosotros, casi siempre de manera accidental. Sin embargo, no estamos condenados a vivir con estas emociones: mediante un proceso de autoconocimiento y transformación, podemos alcanzar la felicidad. La doctora Ruiz, quien posee una experiencia vasta y profunda en el tratamiento de las heridas psicológicas, nos lleva de la mano por un camino de descubrimiento personal, y nos brinda herramientas prácticas para sanar las heridas de nuestro niño interior, mejorar nuestras relaciones y alcanzar el empoderamiento y la plenitud. En estas páginas encontrarás estrategias para: Reconocer y aceptar tus heridas de la infancia. Comprender y gestionar tus emociones de manera eficaz. Establecer límites para protegerte de las relaciones tóxicas. Liberarte de los traumas del pasado y reconstruir una imagen más saludable de ti mismo. Descubrir tus estilos de apego y mejorar tus relaciones personales. El niño que fui, el adulto que elijo ser es una guía completa que ofrece valiosas ideas para mejorar nuestra inteligencia emocional, establecer límites saludables y alcanzar una vida plena. ENGLISH DESCRIPTION A thrilling journey toward healing and personal growth guided by respected clinical psychologist María Alejandra Ruiz. As children, we are sometimes instilled with feelings of guilt, pain and resentment stemming from our life circumstances or inflicted by our parents - almost always accidentally. We aren’t doomed to live with this burden, however; drawing on her years of experience as a psychologist, Dr. Ruiz shows us that happiness is possible, through self-knowledge and transformation. She takes us on a journey of personal discovery, offering practical tools for healing our inner child, improving our relationships and attaining self-empowerment and fulfillment. In these pages, you’ll find strategies to: -Recognize and accept childhood trauma -Understand and manage emotions effectively -Set boundaries to protect yourself from toxic relationships -Free yourself from past trauma and build a healthier self-image -Discover your attachment style and improve your personal relationships. The Child Who Was, the Adult I Choose to Be is a comprehensive guide that offers valuable ideas for improving emotional intelligence, setting healthy limits and living a full life.

Comienza un viaje emocionante hacia la sanación y la evolución personal de la mano de la reconocida psicóloga clínica María Alejandra Ruiz. A veces, desde la infancia arrastramos sentimientos de culpa, dolor y resentimientos que son fruto de las circunstancias de la vida o de las heridas que nuestros padres provocaron en nosotros, casi siempre de manera accidental. Sin embargo, no estamos condenados a vivir con estas emociones: mediante un proceso de autoconocimiento y transformación, podemos alcanzar la felicidad. La doctora Ruiz, quien posee una experiencia vasta y profunda en el tratamiento de las heridas psicológicas, nos lleva de la mano por un camino de descubrimiento personal, y nos brinda herramientas prácticas para sanar las heridas de nuestro niño interior, mejorar nuestras relaciones y alcanzar el empoderamiento y la plenitud. En estas páginas encontrarás estrategias para: Reconocer y aceptar tus heridas de la infancia. Comprender y gestionar tus emociones de manera eficaz. Establecer límites para protegerte de las relaciones tóxicas. Liberarte de los traumas del pasado y reconstruir una imagen más saludable de ti mismo. Descubrir tus estilos de apego y mejorar tus relaciones personales. El niño que fui, el adulto que elijo ser es una guía completa que ofrece valiosas ideas para mejorar nuestra inteligencia emocional, establecer límites saludables y alcanzar una vida plena. ENGLISH DESCRIPTION A thrilling journey toward healing and personal growth guided by respected clinical psychologist María Alejandra Ruiz. As children, we are sometimes instilled with feelings of guilt, pain and resentment stemming from our life circumstances or inflicted by our parents - almost always accidentally. We aren’t doomed to live with this burden, however; drawing on her years of experience as a psychologist, Dr. Ruiz shows us that happiness is possible, through self-knowledge and transformation. She takes us on a journey of personal discovery, offering practical tools for healing our inner child, improving our relationships and attaining self-empowerment and fulfillment. In these pages, you’ll find strategies to: -Recognize and accept childhood trauma -Understand and manage emotions effectively -Set boundaries to protect yourself from toxic relationships -Free yourself from past trauma and build a healthier self-image -Discover your attachment style and improve your personal relationships. The Child Who Was, the Adult I Choose to Be is a comprehensive guide that offers valuable ideas for improving emotional intelligence, setting healthy limits and living a full life.

El niño que fui, el adulto que elijo ser / The Child I Was, the Adult I Choose to Be

Since the original publication of Building A Storybrand, over one million business leaders have discovered Donald Miller's powerful Storybrand Framework and they are making millions. Now, the classic resource for connecting with customers has been fully revised and updated, making it even more powerful to prepare you for today's challenges.

When you apply the StoryBrand framework your brand will stand out. Developing that framework to clarify your message and grow your business is about to get a whole lot simpler. . .Since the original publication of&nbsp;Building a StoryBrand, over one million business leaders have discovered Donald Miller's powerful StoryBrand framework, and their businesses are growing. Now, the classic resource for connecting with customers has been fully revised and updated, making it an even more powerful tool to prepare you to engage customers.In a world filled with constant, on-demand distractions, it has become very hard for business owners to effectively cut through the noise to reach their customers. Without a clear, distinct message, customers will not understand what you can do for them and won't engage.In&nbsp;Building a StoryBrand 2.0, Donald Miller not only deepens his teaching on how to use his seven universal story elements—he'll provide you with one of the most powerful and cutting-edge tools to help with your brand messaging efficacy and output. The StoryBrand framework is a proven process that has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Now you can have access to the perfected version, making it more essential.Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band,&nbsp;Building a StoryBrand 2.0&nbsp;will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

Clarify Your Message So Customers Will Listen

Building a StoryBrand 2.0

Since the original publication of Building A Storybrand, over one million business leaders have discovered Donald Miller's powerful Storybrand Framework and they are making millions. Now, the classic resource for connecting with customers has been fully revised and updated, making it even more powerful to prepare you for today's challenges.

Since the original publication of Building A Storybrand, over one million business leaders have discovered Donald Miller’s powerful Storybrand Framework and they are making millions.  Now, the classic resource for connecting with customers has been fully revised and updated, making it even more powerful to prepare you for today’s challenges.

Con La transformación total de su dinero, serás capaz de diseñar un plan infalible para saldar todas las deudas -desde autos hasta casas y todo lo demás-, reconocer los 10 mitos monetarios más peligrosos y asegurarte unos ahorros grandes y rápidos para emergencias y la jubilación.

¿Quieres elaborar un presupuesto que realmente funcione para ti? ¿Estás preparado para transformar tu relación con el dinero? Este&nbsp;best seller&nbsp;del&nbsp;New York Times&nbsp;ha ayudado a millones de personas como tú a desarrollar hábitos cotidianos de ahorro con la ayuda del experto en finanzas personales favorito de Estados Unidos, Dave Ramsey.A estas alturas, ya has oído hablar de todos los esquemas absurdos para hacerse rico rápidamente y de las modas de dietas fiscales que te dejan con un montón de ideas extravagantes, pero ni un céntimo en el bolsillo. Si estás cansado de las mentiras y harto de falsas promesas, Dave está aquí para proporcionarte ayuda práctica y a largo plazo. Esta edición actualizada y ampliada es el plan de juego más sencillo y directo para cambiar por completo tus finanzas y, lo mejor de todo, estos principios se basan en resultados, no en fantasías. Este es el cambio financiero que estabas buscando.Este libro te dará las herramientas y el estímulo que necesitas para:<ul><li>Diseñar un plan infalible para saldar todas tus deudas, desde el auto hasta la casa y todo lo demás, utilizando el método de deudas de la bola de nieve.</li><li>Romper con los malos hábitos y hacer cambios duraderos en tu relación con el dinero</li><li>Reconocer los 10 mitos más peligrosos sobre el dinero</li><li>Reservar dinero suficiente para gastos imprevistos y emergencias</li><li>Ahorrar suficiente dinero para tu jubilación</li><li>¡Vive como nadie, para que luego puedas VIVIR (y DAR) como nadie!</li></ul>Esta edición incluye nuevo contenido que te ayudará a abordar conflictos matrimoniales, deudas universitarias y mucho más. Cada ejemplar incluye nuevos recursos al final del libro para convertir la transformación total de su dinero en tu nueva realidad.The Total Money Makeover Updated and ExpandedDo you want to build a budget that actually works for you? Are you ready to transform your relationship with money? This&nbsp;New York Times&nbsp;bestseller has already helped millions of people just like you learn how to develop everyday money-saving habits with the help of America's favorite personal finance expert, Dave Ramsey.By now, you've already heard all of the nutty get-rich-quick schemes and the fiscal diet fads that leave you with a lot of quirky ideas but not a penny in your pocket. If you're tired of the lies and sick of the false promises, Dave is here to provide practical, long-term help. This updated edition is the simplest, most straightforward game plan for completely changing your finances. And, best of all, these principles are based on results, not pie-in-the-sky fantasies. This is the financial reset you've been looking for.This book will give you the tools and the encouragement you need to:<ul><li>Design a sure-fire plan for paying off all debt--from your cars to your home and everything in between using the debt snowball method</li><li>Break bad habits and make lasting changes when it comes to your relationship with money</li><li>Recognize the 10 most dangerous money myths</li><li>Set aside enough money to pay for unexpected expenses and emergencies</li><li>Save enough money for your retirement</li><li>Live like no one else, so later you can LIVE (and GIVE) like no one else!</li></ul>This edition includes new content that will help you tackle marriage conflict, college debt, and so much more. Each copy also includes brand new back-of-the-book resources to help you make Total Money Makeover your new reality.

Un plan efectivo para alcanzar paz financiera

La transformación total de su dinero Actualizada y Ampliada

Transform your marketing strategy and engage with customers in ways never before possible.In a world that is changing at unprecedented speeds, the marketing landscape stands at the brink of a profoundly new paradigm. In the AI-driven era, meaningful experiences reign supreme and brands must engage with their customers in new and exciting ways.Although the mission is clear, marketers may feel like they're faced with a sea of static amid a massive influx of data and tremendous cultural shifts. But customers leave subtle clues about exactly what content they want to see, products they want to encounter, and ultimately, the entire online experience they desire with every click, scroll, and purchase.Personalization is the needed mechanism that decodes a clear signal from the noise, and those that use it as the cornerstone of their marketing strategy can unlock a world of opportunity. Those who wait to begin their personalization journey not only lose their competitive advantage, but also fall further behind the pack.The brands that can transcend the noise, understand their customer's wants and needs, and transmit a clear signal back to each individual will create the emotional bonds that lead to long lasting brand loyalty. Think of this book as your decoder ring as you transform your personalization project into a powerhouse.Use it to: <ul><li>Learn the basics of personalization and discover its opportunities across channels</li><li>Communicate the benefits of personalization to your business and gain buy-in</li><li>Establish a scalable structure that fits your organization</li><li>Activate a clean, repeatable process for end-to-end campaign management</li><li>Discover the right tools and methodologies for success</li><li>Get inspiration for your testing roadmap with 70+ use cases</li></ul>

Transform your marketing strategy and engage with customers in ways never before possible. Personalized Customer Experience is a timely primer on the basics of personalization, and how it can be applied across channels.

Why Personalization Wins the Customer Experience

Marketing in the AI Era

La edición original completa de "Piense y Hágase Rico" de Napoleon Hill con una nueva traducción de Carlos Gil. Por más de 80 años, este ha sido un éxito en ventas enfocado en la construcción de riqueza. En quince capítulos, Hill explora cómo cada uno de nosotros moldea los eventos que nos rodean, contribuyendo en gran medida a la generación de riqueza positiva en nuestra vida.
Por primera vez, el libro revela la famosa fórmula de Andrew Carnegie para obtener dinero, basada en trece pasos comprobados hacia la riqueza. Este conocimiento se ha organizado a lo largo de 25 años de investigación, en colaboración con más de 500 hombres distinguidos de gran riqueza, quienes han demostrado con sus propios logros la practicidad de esta filosofía.
Este libro histórico es indispensable para cualquier estudiante del pensamiento. La versión completa se presenta en un volumen delgado que incluye los 15 capítulos, disponible a un precio asequible.


CONTENIDO:
¿QUÉ ES LO QUE MÁS DESEAS? 3
CAPÍTULO 1: INTRODUCCIÓN 10
CAPÍTULO 2: DESEO 19
CAPÍTULO 3: FE 32
CAPÍTULO 4: AUTOSUGESTIÓN 45
CAPÍTULO 5: CONOCIMIENTO ESPECIALIZADO 50
CAPÍTULO 6: IMAGINACIÓN 61
CAPÍTULO 7: PLANIFICACIÓN ORGANIZADA 71
CAPÍTULO 8: DECISIÓN 100
CAPÍTULO 9: PERSISTENCIA 108
CAPÍTULO 10: EL PODER DE LA MENTE MAESTRA 120
CAPÍTULO 11: EL MISTERIO DE LA TRANSMUTACIÓN DEL SEXO 125
CAPÍTULO 12: LA MENTE SUBCONSCIENTE 139
CAPÍTULO 13: EL CEREBRO 144
CAPÍTULO 14: EL SEXTO SENTIDO 149
CAPÍTULO 15: CÓMO BURLAR A LOS SEIS FANTASMAS DEL MIEDO 156

Piense y Hágase Rico Edición Original de 1937

An expert on the psychology of decision making at Berkeley's Haas School of Business helps readers calibrate their confidence, arguing that some confidence is good, but overconfidence can hinder growth. A surge of confidence can feel fantastic?offering a rush of energy, even a dazzling vision of the future. It can give us courage and bolster our determination when facing adversity. But if that self-assurance leads us to pursue impossible goals, it can waste time, money, and energy. Self-help books and motivational speakers tell us that the more confident we are, the better. But this way of thinking can lead to enormous trouble.Decades of research demonstrates that we often have an over-inflated sense of self and are rarely as good as we believe. Perfectly Confident is the first book to bring together the best psychological and economic studies to explain exactly what confidence is, when it can be helpful, and when it can be destructive in our lives. Confidence is an attitude that takes into account both personal feelings and the facts. Don Moore identifies the ways confidence behaves in real life and raises thought-provoking questions. How optimistic should you be about an uncertain future? What justifies your confidence in something amorphous and subjective like your attractiveness or sense of humor? Moore reminds us that the key to success is to avoid being both over- and under-confident. In this essential guide, he shows how to become perfectly confident?how to strive for and maintain the well-calibrated, adaptive confidence that can elevate all areas of our lives.

An expert on the psychology of decision making at Berkeley’s Haas School of Business helps readers calibrate their confidence, arguing that some confidence is good, but overconfidence can hinder growth. A surge of confidence can feel fantastic—offering a rush of energy, even a dazzling vision of the future. It can give us courage and bolster our determination when facing adversity. But if that self-assurance leads us to pursue impossible goals, it can waste time, money, and energy. Self-help books and motivational speakers tell us that the more confident we are, the better. But this way of thinking can lead to enormous trouble.Decades of research demonstrates that we often have an over-inflated sense of self and are rarely as good as we believe. Perfectly Confident is the first book to bring together the best psychological and economic studies to explain exactly what confidence is, when it can be helpful, and when it can be destructive in our lives.&nbsp;Confidence is an attitude that takes into account both personal feelings and the facts. Don Moore identifies the ways confidence behaves in real life and raises thought-provoking questions. How optimistic should you be about an uncertain future? What justifies your confidence in something amorphous and subjective like your attractiveness or sense of humor?&nbsp;Moore reminds us that the key to success is to avoid being both over- and under-confident. In this essential guide, he shows how to become perfectly confident—how to strive for and maintain the well-calibrated, adaptive confidence that can elevate all areas of our lives.

How to Calibrate Your Decisions Wisely

Perfectly Confident

MARCA PERSONAL COMO ESTRATEGIA DE MARKETING

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