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RAQUEL OBERLANDER

VALERIA ODDONE

MARCA PERSONAL COMO ESTRATEGIA DE MARKETING

Case Study from the year 2023 in the subject Business economics - Market research, grade: A, , language: English, abstract: Social marketing is a strategic approach that applies commercial marketing principles to influence behaviors that benefit individuals and society. Unlike traditional marketing, which focuses on profit generation, social marketing aims to foster positive changes in areas such as public health, environmental conservation, and safety. This paper explores the concept of social marketing, emphasizing its key benchmarks, including audience segmentation, behavioral objectives, exchange theory, the marketing mix, and competition analysis. The "Truth" anti-smoking campaign serves as a case study to illustrate the effectiveness of social marketing in reducing smoking rates among youth. The campaign’s success demonstrates the potential of well-researched social marketing interventions in shaping public behavior and promoting sustainable social development. Additionally, the paper examines the strengths and weaknesses of social marketing, addressing its long-term impact, ethical considerations, and challenges in implementation. The discussion further extends to the ideological role of marketing in shaping consumer identities and its implications for sustainability in developed nations. By critically analyzing marketing as an ideological force that reinforces consumer culture, this paper highlights the need for ethical and sustainable marketing strategies that prioritize social well-being over commercial gain.









Joeleen Kimbell

The Role of Social Marketing in Behavior Change. A Case Study of the "Truth" Anti-Smoking Campaign

Case Study from the year 2024 in the subject Business economics - Offline Marketing and Online Marketing, grade: A, , language: English, abstract: Moms Cookie Bar, a Doylestown creamery and patisserie, has worked to improve its online presence and brand awareness in the community. Mom's Cookie Bar is a small business providing packaged cookie bars and personalized ice cream. Linda Baker was the one who got things started. Our comprehensive digital optimization strategy is based on three pillars: social media strategy formulation, e-commerce integration, and digital marketing campaign implementation. YouTube is one of the social media sites recommended by our system. TikTok, like Facebook and Instagram, is a social networking site.

This strategy seeks to engage clients by creating visually engaging content, implementing interactive engagement strategies, and sticking to regular publishing schedules. Customers can perform research through an easy-to-use user interface, select from over 65 different cookie bar settings, and complete purchases. To achieve this goal, you must create an e-commerce platform (such as Shopify) that incorporates social media smoothly. We will use pay-per-click (PPC) advertising, search engine optimization (SEO), and a complete content strategy that includes videos and blogs to raise brand awareness.

Moms Cookie Bar aspires to become a digital sensation and a Doylestown institution to increase online sales and customer contact. Frequent analytics assessments will be carried out to measure project progress and to ensure that Moms Cookie Bar customers have a simple and delightful online purchasing experience.

Optimizing Mom's Cookies Bar Marketing Approaches. Marketing Strategies in the Social Media World

Claudio D. Greco

Hacer dinero es muy fácil

Cristina Jardón

Cultura del Bienestar

Daniel Urías

Una guía cool para ahorrar sin sufrir

Gástese en caso de emergencia

Fallstudie aus dem Fachbereich BWL - Sonstiges, , Sprache: Deutsch, Abstract: Datenschutz und Marketing Analytics sind untrennbar verbunden. Diese Arbeit analysiert Datenschutz-Folgenabschätzungen, die Rolle des Datenschutzbeauftragten und Maßnahmen zur DSGVO-Compliance. Praxisbeispiele, darunter ein Cyberangriff auf einen Bio-Online-Supermarkt und ein Data-Science-Projekt zur Kundensegmentierung, zeigen Risiken und Lösungsansätze. Unternehmen erhalten wertvolle Einblicke in datenschutzkonforme Analysen und IT-Sicherheitsstrategien.

 Anonymous

Marketing Analytics und Datenschutz. Strategien für DSGVO-konformes Datenmanagement

Business and Management (R0)

Demetris Vrontis

Alkis Thrassou

Leonidas Efthymiou

Yaakov Weber

S. M. Riad Shams

Evangelos Tsoukatos

Technology, Society and Policy

The Expanding Horizons of Business and Management, Volume II

Sarah Evans-Howe

Why Time Matters to Customers

The Role of Temporality in Customer Experience

Master's Thesis from the year 2024 in the subject Business economics - Offline Marketing and Online Marketing, grade: 66, University of Plymouth (Plymouth Business School), course: Business managemnet, language: English, abstract: This study was aimed at examining the impact of artificial intelligence (AI) on digital marketing of SMEs in Nigeria. The respondents of this study were SMEs owners in Lagos State, Nigeria. Quantitative and qualitative data was collected with the aid of questionnaire and interview section respectively. Qualitative data was analyzed with thematic analysis while the quantitative data was analyzed with correlation and regression to test the hypothesis generated. This study revealed that the use of AI by SMEs in Nigeria had a positive impact on digital marketing and sales performance. It also identified the major challenge associated with the application of AI in the digital marketing initiatives of Nigerian SMEs to be the lack of AI professionals to facilitate the integration of AI into their digital marketing initiatives.


Adaobi Oti

The Impact of Artificial Intelligence on Digital Marketing. A Case of Nigerian SMEs

Seminar paper from the year 2016 in the subject Economics - International Economic Relations, grade: 30/30, University of Modena e Reggio Emilia (Dipartimento di Comunicazione ed Economia), course: Gestione delle Imprese Internazionali, language: Italian, abstract: Il breve elaborato analizza il rapporto tra il Country of Origin Effect e le scelte di acquisto dei consumatori. Quanto e come il Paese di origine di un dato prodotto influisce sui processi di selezione, scelta e acquisto di un consumatore? In questo breve elaborato si cerca di rispondere a questa domanda, analizzando il perché la provenienza del prodotto "auto" di Mercedes-Benz influenza le scelte di acquisto dei consumatori thailandesi. 

Claudio Giuseppe Agliata

Il caso Mercedes-Benz in Thailandia

Il Country of Origin Effect e il settore automotive

Transform your marketing strategy and engage with customers in ways never before possible.In a world that is changing at unprecedented speeds, the marketing landscape stands at the brink of a profoundly new paradigm. In the AI-driven era, meaningful experiences reign supreme and brands must engage with their customers in new and exciting ways.Although the mission is clear, marketers may feel like they're faced with a sea of static amid a massive influx of data and tremendous cultural shifts. But customers leave subtle clues about exactly what content they want to see, products they want to encounter, and ultimately, the entire online experience they desire with every click, scroll, and purchase.Personalization is the needed mechanism that decodes a clear signal from the noise, and those that use it as the cornerstone of their marketing strategy can unlock a world of opportunity. Those who wait to begin their personalization journey not only lose their competitive advantage, but also fall further behind the pack.The brands that can transcend the noise, understand their customer's wants and needs, and transmit a clear signal back to each individual will create the emotional bonds that lead to long lasting brand loyalty. Think of this book as your decoder ring as you transform your personalization project into a powerhouse.Use it to: <ul><li>Learn the basics of personalization and discover its opportunities across channels</li><li>Communicate the benefits of personalization to your business and gain buy-in</li><li>Establish a scalable structure that fits your organization</li><li>Activate a clean, repeatable process for end-to-end campaign management</li><li>Discover the right tools and methodologies for success</li><li>Get inspiration for your testing roadmap with 70+ use cases</li></ul>

MARCA PERSONAL COMO ESTRATEGIA DE MARKETING

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