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Luxury Fashion Marketing and Branding

Luxury Fashion Marketing and Branding

A Strategic Approach
Buch (gebunden)210.00 CHF
lieferbar in ca. 10-20 Arbeitstagen

Inhalt

Luxury Fashion Marketing and Branding offers a comprehensive analysis of the key theories and concepts needed to understand the promotion of luxury fashion products. It covers subjects including luxury fashion retailing, digital marketing and communication, data analytics, emerging technologies, consumer behaviour and PR.

Bibliografische Angaben

August 2024, 186 Seiten, Mastering Fashion Management, Englisch
Taylor and Francis
978-1-03-220707-0

Inhaltsverzeichnis

Schlagworte

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