Luxury Fashion Marketing and Branding offers a comprehensive analysis of the key theories and concepts needed to understand the promotion of luxury fashion products. It covers subjects including luxury fashion retailing, digital marketing and communication, data analytics, emerging technologies, consumer behaviour and PR.
August 2024, ca. 186 Seiten, Mastering Fashion Management, Englisch
Taylor and Francis
978-1-03-220688-2
Taylor and Francis
978-1-03-220688-2
Luxury Fashion Marketing and Branding offers a comprehensive analysis of the key theories and concepts needed to understand the promotion of luxury fashion products. It covers subjects including luxury fashion retailing, digital marketing and communication, data analytics, emerging technologies, consumer behaviour and PR.
August 2024, ca. 186 Seiten, Mastering Fashion Management, Englisch
Taylor and Francis
978-1-03-220688-2
Taylor and Francis
978-1-03-220688-2
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