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Luxury Fashion Marketing and Branding
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Luxury Fashion Marketing and Branding

A Strategic Approach
Buch (broschiert)ca. 66.00 CHF
lieferbar in ca. 10-20 Arbeitstagen

Luxury Fashion Marketing and Branding offers a comprehensive analysis of the key theories and concepts needed to understand the promotion of luxury fashion products. It covers subjects including luxury fashion retailing, digital marketing and communication, data analytics, emerging technologies, consumer behaviour and PR.

August 2024, ca. 186 Seiten, Mastering Fashion Management, Englisch
Taylor and Francis
978-1-03-220688-2

Weitere Titel der Reihe: Mastering Fashion Management

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Selling Fashion Collections
Navigating the Buying Process as a Fashion Entrepreneur
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Fashion Entrepreneurship
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Fashion Trends and Forecasting
The Fashion Futurists' Toolkit
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Fashion Trends and Forecasting
The Fashion Futurists' Toolkit
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Fashion Marketing and Communications
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Luxury Fashion Marketing and Branding
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