Fashion Marketing and Communications
Theory and Practice Across the Fashion Industry
Fashion Marketing and Communications draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies. It provides a comprehensive and honest understanding of the commercial and ethical impact marketing has on the fashion industry.
Dezember 2024, ca. 324 Seiten, Mastering Fashion Management, Englisch
Taylor and Francis
978-1-03-258234-4
Taylor and Francis
978-1-03-258234-4
Fashion Marketing and Communications draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies. It provides a comprehensive and honest understanding of the commercial and ethical impact marketing has on the fashion industry.
Dezember 2024, ca. 324 Seiten, Mastering Fashion Management, Englisch
Taylor and Francis
978-1-03-258234-4
Taylor and Francis
978-1-03-258234-4
Weitere Titel der Reihe: Mastering Fashion Management
Alle anzeigenThe Fashion Product Development Process
From Concept to Consumer
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The Fashion Product Development Process
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Selling Fashion Collections
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Fashion Advertising and Public Relations
A Historical and Sociological Perspective
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Fashion Trends and Forecasting
The Fashion Futurists' Toolkit
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Creativity and Innovation in the Fashion Business
Contemporary Issues in Fashion Design and Product Development
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Customer Experience in Fashion Retailing
Merging Theory and Practice
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Luxury Fashion Brand Management
Unifying Fashion with Sustainability
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