Fashion Marketing and Communications
Theory and Practice Across the Fashion Industry
Fashion Marketing and Communications draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies. It provides a comprehensive and honest understanding of the commercial and ethical impact marketing has on the fashion industry.
Dezember 2024, ca. 324 Seiten, Mastering Fashion Management, Englisch
Taylor and Francis
978-1-03-258234-4
Taylor and Francis
978-1-03-258234-4
Fashion Marketing and Communications draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies. It provides a comprehensive and honest understanding of the commercial and ethical impact marketing has on the fashion industry.
Dezember 2024, ca. 324 Seiten, Mastering Fashion Management, Englisch
Taylor and Francis
978-1-03-258234-4
Taylor and Francis
978-1-03-258234-4
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