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Advances in Advertising Research XVI
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Advances in Advertising Research XVI

Advertising with a Purpose: Creating Impact through Research Excellence
Buch (gebunden)ca. 146.00 CHF
erscheint im Dezember

The sixteenth volume of Advances in Advertising Research presents 12 top papers from the 23rd ICORIA conference in the Netherlands, hosted by Erasmus University Rotterdam. Selected from 152 global contributions, it discusses social media and AI-driven advertising, representation in advertising as well as data privacy, offering valuable insights for researchers and practitioners in advertising, communication and media management.

The Editors

Dr. Freya De Keyzer is assistant professor for Media and Business at the Erasmus University Rotterdam, Rotterdam, The Netherlands.
Dr. Kyriakos Riskos is assistant professor for Media and Business at the Erasmus University Rotterdam, Rotterdam, The Netherlands.
FH-Prof. Dr. Martin Waiguny is Executive Managing Director at the Carinthia University of Applied Sciences in Villach, Austria.

Dezember 2026, ca. 200 Seiten, European Advertising Academy, Englisch
Springer Fachmedien Wiesbaden GmbH
978-3-658-53468-4

Weitere Titel der Reihe: European Advertising Academy

Alle anzeigen
Advances in Advertising Research XIII
Frontiers of Advertising: Re-considering Its Shapes and Forms
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Advances in Advertising Research IX
Power to Consumers
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Advances in Advertising Research IX
Power to Consumers
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Advances in Advertising Research VIII
Challenges in an Age of Dis-Engagement
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Challenges in an Age of Dis-Engagement
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