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Fashion Marketing and Communications
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Fashion Marketing and Communications

Theory and Practice Across the Fashion Industry
Buch (broschiert)ca. 66.00 CHF
lieferbar in ca. 10-20 Arbeitstagen

Fashion Marketing and Communications draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies. It provides a comprehensive and honest understanding of the commercial and ethical impact marketing has on the fashion industry.

Dezember 2024, ca. 324 Seiten, Mastering Fashion Management, Englisch
Taylor and Francis
978-1-03-258232-0

Weitere Titel der Reihe: Mastering Fashion Management

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The Fashion Product Development Process
From Concept to Consumer
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Selling Fashion Collections
Navigating the Buying Process as a Fashion Entrepreneur
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Fashion Entrepreneurship
Principles and Practice
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Fashion Entrepreneurship
Principles and Practice
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A Historical and Sociological Perspective
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The Fashion Futurists' Toolkit
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Fashion Marketing and Communications
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