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Fashion Marketing and Communications

Fashion Marketing and Communications

Theory and Practice Across the Fashion Industry
Buch (broschiert)59.90 CHF
sofort lieferbar

Inhalt

Fashion Marketing and Communications draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies. It provides a comprehensive and honest understanding of the commercial and ethical impact marketing has on the fashion industry.

Bibliografische Angaben

Dezember 2024, 324 Seiten, Mastering Fashion Management, Englisch
Taylor and Francis
978-1-03-258232-0

Inhaltsverzeichnis

Schlagworte

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