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Fashion Marketing and Communications
Fashion Marketing and Communications
Theory and Practice Across the Fashion Industry
Inhalt
Fashion Marketing and Communications draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies. It provides a comprehensive and honest understanding of the commercial and ethical impact marketing has on the fashion industry.
Bibliografische Angaben
Dezember 2024, 324 Seiten, Mastering Fashion Management, Englisch
Taylor and Francis
978-1-03-258232-0
Inhaltsverzeichnis
Schlagworte
Inhalt
Fashion Marketing and Communications draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies. It provides a comprehensive and honest understanding of the commercial and ethical impact marketing has on the fashion industry.
Bibliografische Angaben
Dezember 2024, 324 Seiten, Mastering Fashion Management, Englisch
Taylor and Francis
978-1-03-258232-0
Inhaltsverzeichnis
Schlagworte
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