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Fashion Marketing and Communications

Fashion Marketing and Communications

Theory and Practice Across the Fashion Industry

Fashion Marketing and Communications draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies. It provides a comprehensive and honest understanding of the commercial and ethical impact marketing has on the fashion industry.

décembre 2024, 324 pages, Mastering Fashion Management, Anglais
Taylor and Francis
978-1-03-258232-0

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