Fashion Marketing and Communications
Theory and Practice Across the Fashion Industry
Fashion Marketing and Communications draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies. It provides a comprehensive and honest understanding of the commercial and ethical impact marketing has on the fashion industry.
décembre 2024, env. 324 pages, Mastering Fashion Management, Anglais
Taylor and Francis
978-1-03-258232-0
Taylor and Francis
978-1-03-258232-0
Fashion Marketing and Communications draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies. It provides a comprehensive and honest understanding of the commercial and ethical impact marketing has on the fashion industry.
décembre 2024, env. 324 pages, Mastering Fashion Management, Anglais
Taylor and Francis
978-1-03-258232-0
Taylor and Francis
978-1-03-258232-0
Autres titres de la collection: Mastering Fashion Management
Afficher toutFashion Buying and Merchandising
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env. 249.00 CHF
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The Fashion Buyer in a Digital Society
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Fashion Entrepreneurship
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env. 249.00 CHF
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livrable dans env. 10-20 jours
Creativity and Innovation in the Fashion Business
Contemporary Issues in Fashion Design and Product Development
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