Fashion Marketing and Communications
Theory and Practice Across the Fashion Industry
Fashion Marketing and Communications draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies. It provides a comprehensive and honest understanding of the commercial and ethical impact marketing has on the fashion industry.
décembre 2024, env. 324 pages, Mastering Fashion Management, Anglais
Taylor and Francis
978-1-03-258234-4
Taylor and Francis
978-1-03-258234-4
Fashion Marketing and Communications draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies. It provides a comprehensive and honest understanding of the commercial and ethical impact marketing has on the fashion industry.
décembre 2024, env. 324 pages, Mastering Fashion Management, Anglais
Taylor and Francis
978-1-03-258234-4
Taylor and Francis
978-1-03-258234-4
Autres titres de la collection: Mastering Fashion Management
Afficher toutFashion Buying and Merchandising
The Fashion Buyer in a Digital Society
Taylor and Francis, 2026
978-1-032-93654-3
env. 249.00 CHF
paraît en juillet
Fashion Buying and Merchandising
The Fashion Buyer in a Digital Society
Taylor and Francis, 2026
978-1-032-93652-9
env. 69.00 CHF
paraît en juillet
Selling Fashion Collections
Navigating the Buying Process as a Fashion Entrepreneur
Taylor and Francis, 2026
978-1-032-91303-2
env. 249.00 CHF
paraît en avril
Fashion Entrepreneurship
Principles and Practice
Taylor and Francis, 2026
978-1-032-63145-5
env. 69.00 CHF
paraît en avril
Fashion Entrepreneurship
Principles and Practice
Taylor and Francis, 2026
978-1-032-63149-3
env. 249.00 CHF
paraît en avril
Fashion Advertising and Public Relations
A Historical and Sociological Perspective
Taylor and Francis, 2026
978-1-032-84806-8
env. 249.00 CHF
paraît en mars
Fashion Advertising and Public Relations
A Historical and Sociological Perspective
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978-1-032-84023-9
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Fashion Trends and Forecasting
The Fashion Futurists' Toolkit
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The Fashion Futurists' Toolkit
Taylor and Francis, 2025
978-1-032-54186-0
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Fashion Marketing and Communications
Theory and Practice Across the Fashion Industry
Taylor and Francis, 2024
978-1-03-258232-0
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Creativity and Innovation in the Fashion Business
Contemporary Issues in Fashion Design and Product Development
Taylor and Francis, 2024
978-1-03-236582-4
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Creativity and Innovation in the Fashion Business
Contemporary Issues in Fashion Design and Product Development
Taylor and Francis, 2024
978-1-03-236580-0
env. 66.00 CHF
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