Fashion Marketing and Communications
Theory and Practice Across the Fashion Industry
Fashion Marketing and Communications draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies. It provides a comprehensive and honest understanding of the commercial and ethical impact marketing has on the fashion industry.
décembre 2024, env. 324 pages, Mastering Fashion Management, Anglais
Taylor and Francis
978-1-03-258234-4
Taylor and Francis
978-1-03-258234-4
Fashion Marketing and Communications draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies. It provides a comprehensive and honest understanding of the commercial and ethical impact marketing has on the fashion industry.
décembre 2024, env. 324 pages, Mastering Fashion Management, Anglais
Taylor and Francis
978-1-03-258234-4
Taylor and Francis
978-1-03-258234-4
Autres titres de la collection: Mastering Fashion Management
Afficher toutThe Fashion Product Development Process
From Concept to Consumer
Taylor and Francis, 2026
978-1-032-81657-9
env. 75.00 CHF
paraît en décembre
The Fashion Product Development Process
From Concept to Consumer
Taylor and Francis, 2026
978-1-032-82303-4
env. 269.00 CHF
paraît en décembre
Fashion Buying and Merchandising
The Fashion Buyer in a Digital Society
Taylor and Francis, 2026
978-1-032-93652-9
env. 76.00 CHF
livrable dans env. 10-20 jours
Selling Fashion Collections
Navigating the Buying Process as a Fashion Entrepreneur
Taylor and Francis, 2026
978-1-032-91303-2
env. 270.00 CHF
livrable dans env. 10-20 jours
Fashion Advertising and Public Relations
A Historical and Sociological Perspective
Taylor and Francis, 2026
978-1-032-84806-8
env. 270.00 CHF
livrable dans env. 10-20 jours
Fashion Trends and Forecasting
The Fashion Futurists' Toolkit
Taylor and Francis, 2025
978-1-032-54186-0
env. 80.00 CHF
livrable dans env. 10-20 jours
Fashion Marketing and Communications
Theory and Practice Across the Fashion Industry
Taylor and Francis, 2024
978-1-03-258232-0
env. 66.00 CHF
livrable dans env. 10-20 jours
Creativity and Innovation in the Fashion Business
Contemporary Issues in Fashion Design and Product Development
Taylor and Francis, 2024
978-1-03-236580-0
env. 70.00 CHF
livrable dans env. 10-20 jours
Fashion Business and Digital Transformation
Technology and Innovation across the Fashion Industry
Taylor and Francis, 2024
978-1-03-242847-5
env. 76.00 CHF
livrable dans env. 10-20 jours
Customer Experience in Fashion Retailing
Merging Theory and Practice
Taylor and Francis, 2024
978-1-03-245300-2
env. 70.00 CHF
livrable dans env. 10-20 jours
Luxury Fashion Brand Management
Unifying Fashion with Sustainability
Taylor and Francis, 2023
978-0-367-64360-7
env. 80.00 CHF
livrable dans env. 10-20 jours
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