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Fashion Marketing and Communications

Fashion Marketing and Communications

Theory and Practice Across the Fashion Industry
Livre (relié)220.00 CHF
livrable dans env. 10-20 jours

Contenu

Fashion Marketing and Communications draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies. It provides a comprehensive and honest understanding of the commercial and ethical impact marketing has on the fashion industry.

Informations bibliographiques

décembre 2024, 324 Pages, Mastering Fashion Management, Anglais
Taylor and Francis
978-1-03-258234-4

Sommaire

Mots-clés

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