Luxury Fashion Marketing and Branding offers a comprehensive analysis of the key theories and concepts needed to understand the promotion of luxury fashion products. It covers subjects including luxury fashion retailing, digital marketing and communication, data analytics, emerging technologies, consumer behaviour and PR.
Luxury Fashion Marketing and Branding offers a comprehensive analysis of the key theories and concepts needed to understand the promotion of luxury fashion products. It covers subjects including luxury fashion retailing, digital marketing and communication, data analytics, emerging technologies, consumer behaviour and PR.
Autres titres de la collection: Mastering Fashion Management
Afficher toutThe Fashion Product Development Process
From Concept to Consumer
Taylor and Francis, 2026
978-1-032-81657-9
env. 69.00 CHF
paraît en décembre
The Fashion Product Development Process
From Concept to Consumer
Taylor and Francis, 2026
978-1-032-82303-4
env. 249.00 CHF
paraît en décembre
Fashion Buying and Merchandising
The Fashion Buyer in a Digital Society
Taylor and Francis, 2026
978-1-032-93654-3
env. 249.00 CHF
paraît en août
Fashion Buying and Merchandising
The Fashion Buyer in a Digital Society
Taylor and Francis, 2026
978-1-032-93652-9
env. 69.00 CHF
paraît en août
Selling Fashion Collections
Navigating the Buying Process as a Fashion Entrepreneur
Taylor and Francis, 2026
978-1-032-91303-2
env. 270.00 CHF
livrable dans env. 10-20 jours
Fashion Trends and Forecasting
The Fashion Futurists' Toolkit
Taylor and Francis, 2025
978-1-032-54184-6
env. 270.00 CHF
livrable dans env. 10-20 jours
Fashion Trends and Forecasting
The Fashion Futurists' Toolkit
Taylor and Francis, 2025
978-1-032-54186-0
env. 80.00 CHF
livrable dans env. 10-20 jours
Fashion Marketing and Communications
Theory and Practice Across the Fashion Industry
Taylor and Francis, 2024
978-1-03-258234-4
env. 236.00 CHF
livrable dans env. 10-20 jours
Fashion Marketing and Communications
Theory and Practice Across the Fashion Industry
Taylor and Francis, 2024
978-1-03-258232-0
env. 66.00 CHF
livrable dans env. 10-20 jours
Creativity and Innovation in the Fashion Business
Contemporary Issues in Fashion Design and Product Development
Taylor and Francis, 2024
978-1-03-236582-4
env. 236.00 CHF
livrable dans env. 10-20 jours
Creativity and Innovation in the Fashion Business
Contemporary Issues in Fashion Design and Product Development
Taylor and Francis, 2024
978-1-03-236580-0
env. 70.00 CHF
livrable dans env. 10-20 jours
Luxury Fashion Marketing and Branding
A Strategic Approach
Taylor and Francis, 2024
978-1-03-220688-2
env. 70.00 CHF
livrable dans env. 10-20 jours
Autres titres sur ce thème
Marketing at Velocity
B2B Brand Building, Momentum and Category Leadership
Kogan Page, 2027
978-1-3986-3123-6
env. 55.90 CHF
paraît en avril
Artificial Intelligence in Marketing
Theory, Ethical Practice and Strategy
Kogan Page, 2027
978-1-3986-2855-7
env. 75.00 CHF
paraît en février
Marketing Metrics
Leverage Analytics, Data and AI to Optimize Marketing Strategies
Kogan Page, 2027
978-1-3986-3043-7
env. 95.00 CHF
paraît en avril
Silent Selling
Strategic Visual Merchandising with STUDIO
Bloomsbury, 2027
979-8-7651-3798-7
env. 135.00 CHF
paraît en mars
From Greenwash to Green Trust
How Honest Firms Win in a World of Spin
Stanford University Press, 2027
978-1-5036-4557-8
env. 42.50 CHF
paraît en janvier
Tourism and Hospitality Marketing
Concepts and Cases
Taylor and Francis, 2026
978-1-03-252583-9
env. 69.00 CHF
paraît en septembre
Brand Builder Workbook - 2nd Edition
Volume 2
First Flight Books, 2027
978-1-887229-57-9
env. 68.00 CHF
paraît en janvier
Rules of the Service Game: What Service Leaders Need to Know
World Scientific Publishing Company, 2027
978-1-944659-66-0
env. 72.00 CHF
paraît en janvier
The Business of Pitching
The Public Relations Perspective
Taylor and Francis, 2026
978-1-138-47857-2
env. 179.00 CHF
paraît en juillet