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Luxury Fashion Marketing and Branding

Luxury Fashion Marketing and Branding

A Strategic Approach
Livre (relié)210.00 CHF
livrable dans env. 10-20 jours

Contenu

Luxury Fashion Marketing and Branding offers a comprehensive analysis of the key theories and concepts needed to understand the promotion of luxury fashion products. It covers subjects including luxury fashion retailing, digital marketing and communication, data analytics, emerging technologies, consumer behaviour and PR.

Informations bibliographiques

août 2024, 186 Pages, Mastering Fashion Management, Anglais
Taylor and Francis
978-1-03-220707-0

Sommaire

Mots-clés

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Luxury Fashion Marketing and Branding
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