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Luxury Fashion Marketing and Branding
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Luxury Fashion Marketing and Branding

A Strategic Approach
Livre (relié)env. 226.00 CHF
livrable dans env. 10-20 jours

Luxury Fashion Marketing and Branding offers a comprehensive analysis of the key theories and concepts needed to understand the promotion of luxury fashion products. It covers subjects including luxury fashion retailing, digital marketing and communication, data analytics, emerging technologies, consumer behaviour and PR.

août 2024, env. 186 pages, Mastering Fashion Management, Anglais
Taylor and Francis
978-1-03-220707-0

Autres titres de la collection: Mastering Fashion Management

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Selling Fashion Collections
Navigating the Buying Process as a Fashion Entrepreneur
Taylor and Francis, 2026
978-1-032-91303-2
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paraît en avril
Fashion Entrepreneurship
Principles and Practice
Taylor and Francis, 2026
978-1-032-63145-5
env. 69.00 CHF
paraît en avril
Fashion Entrepreneurship
Principles and Practice
Taylor and Francis, 2026
978-1-032-63149-3
env. 249.00 CHF
paraît en avril
Fashion Trends and Forecasting
The Fashion Futurists' Toolkit
Taylor and Francis, 2025
978-1-032-54184-6
env. 256.00 CHF
livrable dans env. 10-20 jours
Fashion Trends and Forecasting
The Fashion Futurists' Toolkit
Taylor and Francis, 2025
978-1-032-54186-0
env. 80.00 CHF
livrable dans env. 10-20 jours
Fashion Marketing and Communications
Theory and Practice Across the Fashion Industry
Taylor and Francis, 2024
978-1-03-258234-4
env. 236.00 CHF
livrable dans env. 10-20 jours
Fashion Marketing and Communications
Theory and Practice Across the Fashion Industry
Taylor and Francis, 2024
978-1-03-258232-0
env. 66.00 CHF
livrable dans env. 10-20 jours
Luxury Fashion Marketing and Branding
A Strategic Approach
Taylor and Francis, 2024
978-1-03-220688-2
env. 66.00 CHF
livrable dans env. 10-20 jours

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