Digital Marketing. Metaverse and Corporate Diplomacy

Seminar paper from the year 2023 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2,0, Fachhochschule des bfi Wien GmbH (MBA Digital Transformation), course: MBA Digital Transformation, language: English, abstract: A report from the US Congressional Research Service has provided information for policymakers outlining important aspects and developments surrounding the metaverse. A briefing document is provided for an American Senator who will sit on the committee of a Senate hearing for Mark Zuckerberg. It summarizes current developments regarding characteristics, opportunities and risks of the metaverse. Additional perspectives are gathered from the literature. Three questions are formulated that should be asked to Mr. Zuckerberg as a representative of Meta on behalf of the Senator. Based on a recent essay, it is described what corporate diplomacy means and whether and how the concept would be relevant for the author's own company.