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Corporate Innovation (RLE Marketing)
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Corporate Innovation (RLE Marketing)

Marketing and Strategy
Buch (broschiert)ca. 80.00 CHF
lieferbar in ca. 10-20 Arbeitstagen

This volume is concerned with understanding the factors that determine innovation and its contribution to corporate achievement. It considers the whole range of innovation, consumer and industrial, and both final and intermediate buying behaviour. Although the tenor of the book is towards understanding and evaluation, its ultimate concerns are with the practicalities of marketing and corporate innovation.

November 2015, ca. 282 Seiten, Routledge Library Editions: Marketing, Englisch
Taylor and Francis
978-1-138-96682-6

Weitere Titel der Reihe: Routledge Library Editions: Marketing

Alle anzeigen
Advertising for Account Holders (RLE Marketing)
Taylor and Francis, 2016
978-1-138-96615-4
ca. 55.50 CHF
lieferbar in ca. 10-20 Arbeitstagen
The Early Advertising Scene (RLE Marketing)
Taylor and Francis, 2015
978-1-138-98909-2
ca. 80.00 CHF
lieferbar in ca. 10-20 Arbeitstagen
Marketing for the Developing Company (RLE Marketing)
Taylor and Francis, 2015
978-1-138-98045-7
ca. 80.00 CHF
lieferbar in ca. 10-20 Arbeitstagen
The Advertising Agency (RLE Marketing)
Procedure and Practice
Taylor and Francis, 2015
978-1-138-99765-3
ca. 80.00 CHF
lieferbar in ca. 10-20 Arbeitstagen
Planning the Corporate Reputation (RLE Marketing)
Taylor and Francis, 2015
978-1-138-99497-3
ca. 80.00 CHF
lieferbar in ca. 10-20 Arbeitstagen
Competition and Marketing Strategies in the Pharmaceutical Industry (RLE ...
Taylor and Francis, 2015
978-1-138-97136-3
ca. 86.00 CHF
lieferbar in ca. 10-20 Arbeitstagen
Marketing Management in Air Transport (RLE Marketing)
Taylor and Francis, 2015
978-1-138-99565-9
ca. 80.00 CHF
lieferbar in ca. 10-20 Arbeitstagen
Export Strategy: Markets and Competition (RLE Marketing)
Taylor and Francis, 2015
978-1-138-96941-4
ca. 55.50 CHF
lieferbar in ca. 10-20 Arbeitstagen
Competitive Marketing (RLE Marketing)
A Strategic Approach
Taylor and Francis, 2015
978-1-138-97138-7
ca. 80.00 CHF
lieferbar in ca. 10-20 Arbeitstagen
Adding Value (RLE Marketing)
Brands and Marketing in Food and Drink
Taylor and Francis, 2015
978-1-138-96593-5
ca. 80.00 CHF
lieferbar in ca. 10-20 Arbeitstagen
Industrial Advertising Copy (RLE Marketing)
Taylor and Francis, 2015
978-1-138-97263-6
ca. 80.00 CHF
lieferbar in ca. 10-20 Arbeitstagen
Innovation and New Product Marketing (RLE Marketing)
Taylor and Francis, 2015
978-1-138-97276-6
ca. 86.00 CHF
lieferbar in ca. 10-20 Arbeitstagen

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