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Corporate Innovation (RLE Marketing)
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Corporate Innovation (RLE Marketing)

Marketing and Strategy
Livre (broché)env. 80.00 CHF
livrable dans env. 10-20 jours

This volume is concerned with understanding the factors that determine innovation and its contribution to corporate achievement. It considers the whole range of innovation, consumer and industrial, and both final and intermediate buying behaviour. Although the tenor of the book is towards understanding and evaluation, its ultimate concerns are with the practicalities of marketing and corporate innovation.

novembre 2015, env. 282 pages, Routledge Library Editions: Marketing, Anglais
Taylor and Francis
978-1-138-96682-6

Autres titres de la collection: Routledge Library Editions: Marketing

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Advertising for Account Holders (RLE Marketing)
Taylor and Francis, 2016
978-1-138-96615-4
env. 55.50 CHF
livrable dans env. 10-20 jours
The Early Advertising Scene (RLE Marketing)
Taylor and Francis, 2015
978-1-138-98909-2
env. 80.00 CHF
livrable dans env. 10-20 jours
Marketing for the Developing Company (RLE Marketing)
Taylor and Francis, 2015
978-1-138-98045-7
env. 80.00 CHF
livrable dans env. 10-20 jours
The Advertising Agency (RLE Marketing)
Procedure and Practice
Taylor and Francis, 2015
978-1-138-99765-3
env. 80.00 CHF
livrable dans env. 10-20 jours
Planning the Corporate Reputation (RLE Marketing)
Taylor and Francis, 2015
978-1-138-99497-3
env. 80.00 CHF
livrable dans env. 10-20 jours
Competition and Marketing Strategies in the Pharmaceutical Industry (RLE ...
Taylor and Francis, 2015
978-1-138-97136-3
env. 86.00 CHF
livrable dans env. 10-20 jours
Marketing Management in Air Transport (RLE Marketing)
Taylor and Francis, 2015
978-1-138-99565-9
env. 80.00 CHF
livrable dans env. 10-20 jours
Export Strategy: Markets and Competition (RLE Marketing)
Taylor and Francis, 2015
978-1-138-96941-4
env. 55.50 CHF
livrable dans env. 10-20 jours
Competitive Marketing (RLE Marketing)
A Strategic Approach
Taylor and Francis, 2015
978-1-138-97138-7
env. 80.00 CHF
livrable dans env. 10-20 jours
Adding Value (RLE Marketing)
Brands and Marketing in Food and Drink
Taylor and Francis, 2015
978-1-138-96593-5
env. 80.00 CHF
livrable dans env. 10-20 jours
Industrial Advertising Copy (RLE Marketing)
Taylor and Francis, 2015
978-1-138-97263-6
env. 80.00 CHF
livrable dans env. 10-20 jours
Innovation and New Product Marketing (RLE Marketing)
Taylor and Francis, 2015
978-1-138-97276-6
env. 86.00 CHF
livrable dans env. 10-20 jours

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