The Routledge Companion to Consumer Behavior Analysis
Herausgegeben von:
Foxall GordonProviding a unique and eclectic combination of behavioral, cognitive and environmental perspectives, The Routledge Companion to Consumer Behavior Analysis illuminates the real-world complexities of consumer choice in a marketing-oriented economy. Edited by a leading authority in the field, the authors have created a unique anthology f
Dezember 2021, ca. 470 Seiten, Routledge Companions in Marketing, Advertising and Communication, Englisch
Taylor and Francis
978-1-03-224246-0
Taylor and Francis
978-1-03-224246-0
Providing a unique and eclectic combination of behavioral, cognitive and environmental perspectives, The Routledge Companion to Consumer Behavior Analysis illuminates the real-world complexities of consumer choice in a marketing-oriented economy. Edited by a leading authority in the field, the authors have created a unique anthology f
Dezember 2021, ca. 470 Seiten, Routledge Companions in Marketing, Advertising and Communication, Englisch
Taylor and Francis
978-1-03-224246-0
Taylor and Francis
978-1-03-224246-0
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