The Global Football Industry

Marketing Perspectives

In recent years, football's status as "the world's sport" has shown little sign of waning. With contributions from Europe, Asia and the Americas, this book brings together leading international researchers to survey the current state of the global football industry, exploring contemporary issues in the marketing of football around the world.

Februar 2018, ca. 344 Seiten, World Association for Sport Management Series, Englisch
Taylor and Francis
978-0-8153-6056-8

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