Marketing Analysis in Sport Business
Global Perspectives
This book explores sport marketing analytics. Successful sport marketing begins and ends with the consumer, so understanding the consumer experience is critical. Marketing Analysis in Sport Business demonstrates how analytical procedures are the key to developing effective, evidence-based marketing practices that reflect consumer needs.
Januar 2024, ca. 306 Seiten, World Association for Sport Management Series, Englisch
Taylor and Francis
978-1-03-229876-4
Taylor and Francis
978-1-03-229876-4

