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Marketing Analysis in Sport Business
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Marketing Analysis in Sport Business

Global Perspectives
Livre (broché)env. 76.00 CHF
livrable dans env. 10-20 jours

This book explores sport marketing analytics. Successful sport marketing begins and ends with the consumer, so understanding the consumer experience is critical. Marketing Analysis in Sport Business demonstrates how analytical procedures are the key to developing effective, evidence-based marketing practices that reflect consumer needs.

janvier 2024, env. 306 pages, World Association for Sport Management Series, Anglais
Taylor and Francis
978-1-03-229876-4

Autres titres de la collection: World Association for Sport Management Series

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Sport Marketing in a Global Environment
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Sport Governance and Operations
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Sport Marketing in a Global Environment
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Sport Governance and Operations
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International Sport Business Management
Issues and New Ideas
Taylor and Francis, 2021
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The Global Football Industry
Marketing Perspectives
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Globalized Sport Management in Diverse Cultural Contexts
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The Global Football Industry
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Taylor and Francis, 2018
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