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Sport Marketing in a Global Environment
Sport Marketing in a Global Environment
Strategic Perspectives
This book examines contemporary sport marketing, with a particular focus on strategic marketing, the process of longer-term planning and development that involves identifying the needs and wants of potential customers and satisfying their needs through the exchange of products and services.
Januar 2024, ca. 284 Seiten, World Association for Sport Management Series, Englisch
Taylor and Francis
978-1-03-221796-3
This book examines contemporary sport marketing, with a particular focus on strategic marketing, the process of longer-term planning and development that involves identifying the needs and wants of potential customers and satisfying their needs through the exchange of products and services.
Januar 2024, ca. 284 Seiten, World Association for Sport Management Series, Englisch
Taylor and Francis
978-1-03-221796-3
Weitere Titel der Reihe: World Association for Sport Management Series
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Taylor and Francis, 2022
978-0-367-52842-3
ca. 70.00 CHF
lieferbar in ca. 10-20 Arbeitstagen
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