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Sport Marketing in a Global Environment
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Sport Marketing in a Global Environment

Strategic Perspectives
Livre (broché)env. 76.00 CHF
livrable dans env. 10-20 jours

This book examines contemporary sport marketing, with a particular focus on strategic marketing, the process of longer-term planning and development that involves identifying the needs and wants of potential customers and satisfying their needs through the exchange of products and services.

janvier 2024, env. 284 pages, World Association for Sport Management Series, Anglais
Taylor and Francis
978-1-03-221796-3

Autres titres de la collection: World Association for Sport Management Series

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Marketing Analysis in Sport Business
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Sport Governance and Operations
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Sport Marketing in a Global Environment
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Sport Governance and Operations
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International Sport Business Management
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The Global Football Industry
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Globalized Sport Management in Diverse Cultural Contexts
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The Global Football Industry
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Taylor and Francis, 2018
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