Managing Marketing Information (RLE Marketing)

A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.

November 2015, ca. 242 Seiten, Routledge Library Editions: Marketing, Englisch
Taylor and Francis
978-1-138-98031-0

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