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Innovation and New Product Marketing (RLE Marketing)
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Innovation and New Product Marketing (RLE Marketing)

Buch (broschiert)ca. 86.00 CHF
lieferbar in ca. 10-20 Arbeitstagen

This volume formulates and presents a general theory of innovative behaviour which is applicable to diverse market situations. Having provided some support for the theory, the author demonstrates how it can be usefully applied by indicating which management techniques are relevant to new product management and which are not. The author suggests certain systematic procedures by which an organisation can radically improve both its short and long run chances of launching successful new products.

November 2015, ca. 296 Seiten, Routledge Library Editions: Marketing, Englisch
Taylor and Francis
978-1-138-97276-6

Weitere Titel der Reihe: Routledge Library Editions: Marketing

Alle anzeigen
Advertising for Account Holders (RLE Marketing)
Taylor and Francis, 2016
978-1-138-96615-4
ca. 55.50 CHF
lieferbar in ca. 10-20 Arbeitstagen
The Early Advertising Scene (RLE Marketing)
Taylor and Francis, 2015
978-1-138-98909-2
ca. 80.00 CHF
lieferbar in ca. 10-20 Arbeitstagen
Marketing for the Developing Company (RLE Marketing)
Taylor and Francis, 2015
978-1-138-98045-7
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lieferbar in ca. 10-20 Arbeitstagen
The Advertising Agency (RLE Marketing)
Procedure and Practice
Taylor and Francis, 2015
978-1-138-99765-3
ca. 80.00 CHF
lieferbar in ca. 10-20 Arbeitstagen
Planning the Corporate Reputation (RLE Marketing)
Taylor and Francis, 2015
978-1-138-99497-3
ca. 80.00 CHF
lieferbar in ca. 10-20 Arbeitstagen
Competition and Marketing Strategies in the Pharmaceutical Industry (RLE ...
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978-1-138-97136-3
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lieferbar in ca. 10-20 Arbeitstagen
Marketing Management in Air Transport (RLE Marketing)
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978-1-138-99565-9
ca. 80.00 CHF
lieferbar in ca. 10-20 Arbeitstagen
Export Strategy: Markets and Competition (RLE Marketing)
Taylor and Francis, 2015
978-1-138-96941-4
ca. 55.50 CHF
lieferbar in ca. 10-20 Arbeitstagen
Competitive Marketing (RLE Marketing)
A Strategic Approach
Taylor and Francis, 2015
978-1-138-97138-7
ca. 80.00 CHF
lieferbar in ca. 10-20 Arbeitstagen
Adding Value (RLE Marketing)
Brands and Marketing in Food and Drink
Taylor and Francis, 2015
978-1-138-96593-5
ca. 80.00 CHF
lieferbar in ca. 10-20 Arbeitstagen
Corporate Innovation (RLE Marketing)
Marketing and Strategy
Taylor and Francis, 2015
978-1-138-96682-6
ca. 80.00 CHF
lieferbar in ca. 10-20 Arbeitstagen
Industrial Advertising Copy (RLE Marketing)
Taylor and Francis, 2015
978-1-138-97263-6
ca. 80.00 CHF
lieferbar in ca. 10-20 Arbeitstagen

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