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Catalogue complet

Knight K: The Power of Positive Events

The Power of Positive Events

This is a practical branding book for people who do the work themselves. Instead of chasing trends, it teaches how to build trust with customers by turning promises into proof and proof into patterns customers can recognise anywhere. Grounded in brand basics, it prioritises operations and language first-then adds simple visual identity to make value legible, not louder.

Inside, owners will find a lean framework tailored to branding for solopreneurs and small teams: define a believable promise, back it with visible evidence, and repeat it with discipline. You will sharpen messaging and values, write copy that reduces friction, and structure offers that deliver under real constraints. You will design customer trust signals-clear guarantees, honest pricing, reliable follow-ups-that lower risk and raise referrals. Each chapter folds into a one page brand guide you can hand to a contractor, pin to your dashboard, or use to onboard a new hire in minutes.

Expect field-tested scripts, micro-case studies, and checklists you can use tomorrow. No fluff, no expensive detours-just tools to help customers feel safe choosing you and confident recommending you. Whether you run a local service, a studio, or an online shop, this book shows how brand promise and proof-not budgets-create recognition and loyalty. If you want small business branding that works in the wild, this is the map.

Building a Business Identity That Customers Trust

Brand Basics

Fifteen principle-based strategies that separate digital marketing leaders from algorithmic sameness When AI has commoditized "good enough" marketing and every competitor uses the same tools, strategic clarity becomes the differentiator. In The Digital 15: Immutable Principles Every Marketer Must Know, Chris Aarons, Wall Street Journal bestselling author and UT Austin marketing professor, delivers fifteen battle-tested principles drawn from 25-plus years transforming brands like Amazon, Cisco, and Coca-Cola. Rooted in human psychology and behavioral insights, The Digital 15 provides a principle-based operating system that transcends platform changes and algorithm updates. Each principle is supported by real-world case studies from category-defining brands including Liquid Death, Oatly, British Airways, and Wendy's, plus actionable tools such as the Digital 15 Implementation Canvas and competitive positioning frameworks. Readers will also find: <ul> <li>Customer journey mapping tools and alignment checklists that transform strategic principles into consistent daily marketing execution</li> <li>Frameworks for creating content so valuable that audiences would willingly pay for it, building lasting brand authority</li> <li>Guidance on establishing the right brand identity before launching any digital initiative or campaign</li> <li>Real-world case studies showing how category-defining brands built sustainable competitive advantage through principle-driven marketing</li> <li>A strategic operating system designed to outlast short-lived algorithmic trends and platform-specific tactical playbooks</li> </ul> Written for startup founders, corporate executives, and marketing professionals seeking more than marginal improvements, The Digital 15 provides the strategic foundation to build marketing that earns attention, drives engagement, and creates sustainable competitive advantage beyond algorithmic trends and tactical playbooks.

The 15 Essential Marketing Principles to Outthink, Outmaneuver, and Outlast Your Competition

Outbrand

Apply entrepreneurial thinking to build sustainable marketing strategies in resource-limited environments. Principles of Entrepreneurial Marketing by Paul Booth and Zach Thompson is designed for undergraduate and postgraduate students studying marketing, entrepreneurship and small business management. Aligned to core modules in entrepreneurial marketing and venture creation, this textbook equips students with the fundamental knowledge and applied skills required to design effective marketing strategies in start-up and growth-focused contexts. This textbook provides a structured framework that guides students through identifying market opportunities, developing new ventures and crafting marketing strategies that support sustainable growth. From understanding the customer journey to developing pricing strategy, brand purpose and digital presence across ecommerce platforms and social media, this book connects theory directly to entrepreneurial action. This textbook includes: - A step-by-step entrepreneurial marketing framework with defined learning deliverables - Guidance on pricing, digital marketing, customer journey mapping and growth planning - Activities such as building a content calendar, planning an ad campaign and developing a brand identity kit - Real-world examples and entrepreneur interviews linking theory to venture creation, including from BigBelly (USA), Inspired Bicycles (UK), Pauline Cosmetics (Kenya) and Mecado Libre (South America) &gt;Whether studying marketing, entrepreneurship or preparing to launch a venture, Principles of Entrepreneurial Marketing provides students with the strategic tools and practical confidence to build innovative, market-driven businesses.

Strategy and Applied Practice

Principles of Entrepreneurial Marketing

This essential textbook will equip students to understand core marketing principles through the lens of real-world AI applications. Artificial Intelligence in Marketing by Kshitij Bhoumik is ideal for upper-level undergraduate and postgraduate students taking modules in AI in Marketing and Digital Marketing as part of their Marketing degrees. This textbook bridges the gap between technical possibility and marketing purpose, empowering future marketers to shape the technology, not just adopt it. This textbook includes: - Foundational marketing principles - The role AI plays in enhancing marketing techniques and strategies from using Generative AI to create new campaigns to how AI can be used to spot trends in social media - Real-world examples from global brands such as Bloom &amp; Wild, Monzo, Heinz, Glossier and Duolingo to help students apply theory to practice - Critical ethical questions and debates in each chapter, challenging students to consider issues such as bias, fairness and regulation -Twelve chapters structured around 12-weeks of teaching with activities and pedagogical features to match classroom needs and engage student with real-world technologies and tools

Theory, Ethical Practice and Strategy

Artificial Intelligence in Marketing

The digital market has taught techniques - copywriting, funnels, ads, cart openings - but it has often neglected what truly sustains long-term results: foundation.
People learned how to launch, but not how to build. And any structure that grows without a solid foundation may look impressive at first, but it rarely lasts.
Maybe you've already done "everything right." You invested in ads, refined your copy, followed proven models, opened your cart with high expectations. And yet, the results didn't hold. Conversion fluctuated. Trust weakened. Doubt started creeping in.
Most of the time, the problem isn't effort. It's structural misalignment.
When the promise and the audience are not perfectly aligned, when the narrative doesn't build conviction step by step, and when authority doesn't come before the offer, a launch becomes unstable. And instability isn't fixed with more intensity - it's fixed with architecture.
The Essence of Launches with V2AL4® is not a book about hype or temporary formulas. It's a strategic manual about structure. Inside, you'll learn how to organize vision, align your message, build real authority, and transform launches into a coherent and repeatable system.
Before you scale, you must sustain.
Before you repeat results, you must understand the mechanism.
And before you grow consistently, you must establish a strong foundation.
If you're only chasing a temporary spike in revenue, the market is full of shortcuts.
But if your goal is to build something solid, predictable, and lasting, then what you need is structure.
This is the invisible foundation.

The essence of launches with V2AL4

Do you ever feel torn between growing your business and staying grounded in your faith?

Entrepreneurship is rewarding-but it's also lonely, demanding, and filled with pressure. Late payments, team challenges, quiet seasons, and big decisions can slowly pull you away from God instead of closer to Him.

That's why Faith &amp; Business exists.
This 52-week Christian Devotional helps you reconnect your work with your walk-so your business becomes an extension of your faith, not a distraction from it.
Each Scripture-based devotion guides you back to God weekly, reminding you that success isn't measured by money alone-but by obedience, impact, and faithfulness.

Inside, you'll learn how to:
 Clarify your God-given purpose
 Hear God's voice in business decisions
 Balance faith and ambition
 Build a Kingdom-centered business culture
 Develop rhythms of rest and trust
 Lead with integrity, courage, and grace
 Navigate real entrepreneurial challenges with biblical wisdom

This isn't about adding another task to your schedule.
It's about inviting God into every contract, conversation, and strategy.

What makes this devotional special:
 52 weekly devotions rooted in Scripture
 Guided reflections and journaling prompts
 Practical encouragement for marketplace leaders
 Biblical examples of entrepreneurs and builders-from Abraham and Nehemiah to Lydia and the Proverbs 31 woman

Created specifically for Christian entrepreneurs, business owners, and leaders, this devotional speaks to the unique spiritual challenges of building something meaningful while honoring God.
Click the BUY NOW button and get your copy of Faith &amp; Business today and begin transforming your business into a living testimony of faith, purpose, and impact.

Faith & Business

From Modern Marketer to Executive Leader

Leading experts on greenwashing offer a playbook for achieving competitive advantage by combatting misleading claims and building trust. Greenwashing has reached epidemic proportions, and consumer confidence in business sustainability commitments is falling. Those most affected by greenwashing are genuine green firms, and companies truly committed to sustainability goals can find it hard to communicate their commitments and distinguish themselves in this sea of greenwash. These companies need to confront their rivals head on to win the trust of stakeholders. From Greenwash to Green Trust offers a new paradigm for how to gain and maintain competitive advantage in a world of exaggerated green claims. &nbsp;&nbsp;Building on more than a decade of research on greenwashing, Tom Lyon and Wren Montgomery offer a three-step approach for companies determined to rise above their greenwashing competitors:&nbsp;&nbsp; <ul> 	<li> 		Understand why trust has been broken: First, learn how greenwashing works, and hurts, in today's world.&nbsp;&nbsp; 	</li> 	<li> 		Build trust: Then, look in the mirror, acknowledge your own shortcomings, and substantiate your company's commitment to sustainability goals. 	</li> 	<li> 		Leverage trust: Finally, create powerful relationships to outcompete greenwashers and turn integrity into lasting advantage. 	</li> </ul> In the end, the message of From Greenwash to Green Trust is a positive one. While there are plenty of businesses doing the "right" thing on sustainability, with this novel strategic approach to beating greenwashing, businesses can center transparency and trust—to restore consumer confidence and support rapid growth.

How Honest Firms Win in a World of Spin

From Greenwash to Green Trust

Discover how to capitalize on what makes your business-and its products-truly valuable to customers In Pay Back: Turning Customer Value into Lasting Revenue, a team of veteran business strategy thought leaders delivers an innovative, pragmatic approach to value that will transform the way you understand competitive advantage and improve your company's financial performance. The authors explain the customer's journey in evaluating what makes a product or service meaningful and unique in the marketplace. They show you how to navigate and translate that evaluation process into sustained revenue. Pay Back offers a step-by-step guide to a continuous process linking product and service investments with realized customer perceptions of value and, ultimately, the firm's financial results. It combines a practical perspective on customer value with a grounded framework you can implement at your own firm. The book offers: <ul> <li>Proven strategies for creating, positioning, and pricing products and services that are meaningful and unique to customers</li> <li>Insightful illustrations of how today's typical interactions between companies and customers unnecessarily waste value, to the detriment of both parties</li> <li>Pricing and monetization techniques that help leaders focus on profitable ways to capture value from different groups of customers </li> </ul> Perfect for company executives who set product and service strategy, Pay Back is also a must-read guide for seasoned business leaders trying to turn around underperforming product lines, as well as MBA students and anyone else with an interest in practical business strategies that deliver results.

Turning Customer Value Into Lasting Revenue

Pay Back

Retail Marketing in the Modern Age explores contemporary concepts and strategies essential to building successful retail brands globally. The book captures the essence of modern retail marketing by examining both traditional and extended elements of the retail mix in today's dynamic, evolving business environment. It provides a comprehensive understanding of how digital transformation, driven by technologies such as AI, ML, VR, AR, IoT, Blockchain, cloud computing, and data analytics, along with advanced PoS systems, CRM platforms, ERP systems, and RFID technology is reshaping integrated marketing communication, brand campaigns, merchandise management, category management, assortment planning, personalization, and the shopping experience, reflecting the purpose and promise of a brand.Focusing on emerging trends, the book explores new formats and business models, with emphasis on omni-channel retailing and its key constituents. It also addresses the tangible and intangible aspects of retailing, offering insights into how to achieve deeper customer engagement and patronage loyalty. It provides an in-depth overview of contemporary retail design elements, store ambiance, visual merchandising, planograms, and fixtures. Latest, practical insights on Human Resource Management, managing luxury brands, building curated Private Label Brands, mall operations, location strategies, Public Relations, influencer marketing, loyalty programs, and sustainability initiatives provide a holistic outlook.Designed for students, researchers, and professionals in Retail Management, Marketing, and Branding, this book combines theory with practical applications. Through real-world examples, case studies, and illustrations, it equips readers with critical skills to navigate the complexities of modern retail marketing.

The Power of Positive Events

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