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Managing Marketing Information (RLE Marketing)
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Managing Marketing Information (RLE Marketing)

Livre (broché)env. 80.00 CHF
livrable dans env. 10-20 jours

A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.

novembre 2015, env. 242 pages, Routledge Library Editions: Marketing, Anglais
Taylor and Francis
978-1-138-98031-0

Autres titres de la collection: Routledge Library Editions: Marketing

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Advertising for Account Holders (RLE Marketing)
Taylor and Francis, 2016
978-1-138-96615-4
env. 55.50 CHF
livrable dans env. 10-20 jours
The Early Advertising Scene (RLE Marketing)
Taylor and Francis, 2015
978-1-138-98909-2
env. 80.00 CHF
livrable dans env. 10-20 jours
Marketing for the Developing Company (RLE Marketing)
Taylor and Francis, 2015
978-1-138-98045-7
env. 80.00 CHF
livrable dans env. 10-20 jours
The Advertising Agency (RLE Marketing)
Procedure and Practice
Taylor and Francis, 2015
978-1-138-99765-3
env. 80.00 CHF
livrable dans env. 10-20 jours
Planning the Corporate Reputation (RLE Marketing)
Taylor and Francis, 2015
978-1-138-99497-3
env. 80.00 CHF
livrable dans env. 10-20 jours
Competition and Marketing Strategies in the Pharmaceutical Industry (RLE ...
Taylor and Francis, 2015
978-1-138-97136-3
env. 86.00 CHF
livrable dans env. 10-20 jours
Marketing Management in Air Transport (RLE Marketing)
Taylor and Francis, 2015
978-1-138-99565-9
env. 80.00 CHF
livrable dans env. 10-20 jours
Adding Value (RLE Marketing)
Brands and Marketing in Food and Drink
Taylor and Francis, 2015
978-1-138-96593-5
env. 80.00 CHF
livrable dans env. 10-20 jours
Industrial Advertising Copy (RLE Marketing)
Taylor and Francis, 2015
978-1-138-97263-6
env. 80.00 CHF
livrable dans env. 10-20 jours
Innovation and New Product Marketing (RLE Marketing)
Taylor and Francis, 2015
978-1-138-97276-6
env. 86.00 CHF
livrable dans env. 10-20 jours
Marketing Budgeting (RLE Marketing)
A Political and Organisational Model
Taylor and Francis, 2015
978-1-138-99563-5
env. 55.50 CHF
livrable dans env. 10-20 jours
Industrial Marketing Research (RLE Marketing)
Management and Technique
Taylor and Francis, 2015
978-1-138-97265-0
env. 80.00 CHF
livrable dans env. 10-20 jours

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