Logo
Information Asymmetry in Online Advertising
Download Cover

Information Asymmetry in Online Advertising

Buch (broschiert)ca. 76.00 CHF
lieferbar in ca. 10-20 Arbeitstagen

This book presents an assessment of the forms and range of consumer behaviour manipulation through information asymmetry in online advertising and explores the possible causes, forms and effects. The work offers a new approach to the role of advertising in the digital world, especially its forms and impact strategies.

Mai 2023, ca. 210 Seiten, Routledge Studies in Marketing, Englisch
Taylor and Francis
978-0-367-68082-4

Weitere Titel der Reihe: Routledge Studies in Marketing

Alle anzeigen
Happiness and Well-Being in Customer Experience
Transformative Research in the Time of AI
Taylor and Francis, 2026
978-1-041-09723-5
ca. 250.00 CHF
lieferbar in ca. 10-20 Arbeitstagen
Creativity in Marketing Education
Storytelling, Imagination and Purpose
Taylor and Francis, 2026
978-1-041-04098-9
ca. 250.00 CHF
lieferbar in ca. 10-20 Arbeitstagen
Visual Methods in Marketing and Consumer Research
Taylor and Francis, 2026
978-1-032-31683-3
ca. 70.00 CHF
lieferbar in ca. 10-20 Arbeitstagen
The Influence of Western Consumerism on Eastern Culture
A Consumer Behaviour Perspective
Taylor and Francis, 2026
978-1-032-89485-0
ca. 250.00 CHF
lieferbar in ca. 10-20 Arbeitstagen
Marketing Palliative Care
Ethnography of Dying and the Emergence of Palliative Marketing
Taylor and Francis, 2025
978-1-032-97235-0
ca. 250.00 CHF
lieferbar in ca. 10-20 Arbeitstagen
Individuals in B2B Marketing
Sensemaking and Action in Context
Taylor and Francis, 2025
978-1-032-48236-1
ca. 76.00 CHF
lieferbar in ca. 10-20 Arbeitstagen
Consumer Culture in Transition
Aesthetic Consumption in China's New Middle Class
Taylor and Francis, 2025
978-1-032-59434-7
ca. 250.00 CHF
lieferbar in ca. 10-20 Arbeitstagen
Anthropomorphism and Animism in Advertising
Persuasive Tactics and the Influence on Consumer Behavior
Taylor and Francis, 2025
978-1-041-10884-9
ca. 250.00 CHF
lieferbar in ca. 10-20 Arbeitstagen
Digital Brand Management
Understanding Consumers and Communication in the Digital Age
Taylor and Francis, 2025
978-1-041-08718-2
ca. 250.00 CHF
lieferbar in ca. 10-20 Arbeitstagen
Customer Engagement and Digital Business
Taylor and Francis, 2025
978-1-032-83162-6
ca. 250.00 CHF
lieferbar in ca. 10-20 Arbeitstagen

Weitere Titel zum Thema

From Greenwash to Green Trust
How Honest Firms Win in a World of Spin
Stanford University Press, 2027
978-1-5036-4557-8
ca. 40.90 CHF
erscheint im Januar
The Benchmark Lie
How AI-Powered Marketing Makes Experience More Valuable Than Ever
Cadence B2B LLC, 2026
979-8-9939299-0-3
ca. 23.90 CHF
lieferbar in ca. 10 Arbeitstagen
Do The Opposite (sort of)
Unlocking Opportunity by Overruling Conventional Wisdom
Manuscripts LLC, 2026
979-8-90102-042-5
ca. 21.90 CHF
lieferbar in ca. 10 Arbeitstagen
Secret Sauce
How to Pack Your Messages with Persuasive Punch
Harper Collins (US), 2026
978-1-4002-4639-7
ca. 25.90 CHF
lieferbar in ca. 20-45 Arbeitstagen
How to Market Books
Taylor and Francis, 2026
978-1-032-96479-9
ca. 249.00 CHF
erscheint im September
The Enriched Marketing Workbook
Suss Inked Publishing, 2026
978-1-7392829-3-6
ca. 23.50 CHF
lieferbar in ca. 10 Arbeitstagen
The Youtube Formula
Wiley, 2026
978-1-394-42979-0
ca. 38.90 CHF
erscheint im Oktober
AI-Q
The new leadership imperative for the Human+AI era
Ingram Publishers Services, 2027
978-1-80576-011-5
ca. 51.50 CHF
erscheint im Januar
Handbook of Organizational Performance, Volume I
Foundations and Advances
Taylor and Francis, 2026
978-1-032-70826-3
ca. 75.00 CHF
erscheint im Mai
Possessions
How We Think about Our Stuff, and Ourselves, as We Own Less and Use More
Ingram Publishers Services, 2027
979-8-89279-209-7
ca. 43.50 CHF
erscheint im Januar
The Business of K-12 Educational Excellence
Taylor and Francis, 2026
978-1-041-16346-6
ca. 235.00 CHF
erscheint im August