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Catalogue complet

Dent N: The Enriched Marketing Workbook

The Enriched Marketing Workbook

Fifteen principle-based strategies that separate digital marketing leaders from algorithmic sameness When AI has commoditized "good enough" marketing and every competitor uses the same tools, strategic clarity becomes the differentiator. In The Digital 15: Immutable Principles Every Marketer Must Know, Chris Aarons, Wall Street Journal bestselling author and UT Austin marketing professor, delivers fifteen battle-tested principles drawn from 25-plus years transforming brands like Amazon, Cisco, and Coca-Cola. Rooted in human psychology and behavioral insights, The Digital 15 provides a principle-based operating system that transcends platform changes and algorithm updates. Each principle is supported by real-world case studies from category-defining brands including Liquid Death, Oatly, British Airways, and Wendy's, plus actionable tools such as the Digital 15 Implementation Canvas and competitive positioning frameworks. Readers will also find: <ul> <li>Customer journey mapping tools and alignment checklists that transform strategic principles into consistent daily marketing execution</li> <li>Frameworks for creating content so valuable that audiences would willingly pay for it, building lasting brand authority</li> <li>Guidance on establishing the right brand identity before launching any digital initiative or campaign</li> <li>Real-world case studies showing how category-defining brands built sustainable competitive advantage through principle-driven marketing</li> <li>A strategic operating system designed to outlast short-lived algorithmic trends and platform-specific tactical playbooks</li> </ul> Written for startup founders, corporate executives, and marketing professionals seeking more than marginal improvements, The Digital 15 provides the strategic foundation to build marketing that earns attention, drives engagement, and creates sustainable competitive advantage beyond algorithmic trends and tactical playbooks.

The 15 Essential Marketing Principles to Outthink, Outmaneuver, and Outlast Your Competition

Outbrand

This essential textbook will equip students to understand core marketing principles through the lens of real-world AI applications. Artificial Intelligence in Marketing by Kshitij Bhoumik is ideal for upper-level undergraduate and postgraduate students taking modules in AI in Marketing and Digital Marketing as part of their Marketing degrees. This textbook bridges the gap between technical possibility and marketing purpose, empowering future marketers to shape the technology, not just adopt it. This textbook includes: - Foundational marketing principles - The role AI plays in enhancing marketing techniques and strategies from using Generative AI to create new campaigns to how AI can be used to spot trends in social media - Real-world examples from global brands such as Bloom &amp; Wild, Monzo, Heinz, Glossier and Duolingo to help students apply theory to practice - Critical ethical questions and debates in each chapter, challenging students to consider issues such as bias, fairness and regulation -Twelve chapters structured around 12-weeks of teaching with activities and pedagogical features to match classroom needs and engage student with real-world technologies and tools

Theory, Ethical Practice and Strategy

Artificial Intelligence in Marketing

This book summarizes the 'rules of the service game' and presents the distilled lessons from three leaders' decades-long experience in consulting, teaching, and research on service, summarizing the 'rules of the game' they have learned. In particular, the authors emphasize that people (customers, employees, and managers) remain a prominent key to success in service, regardless of the level and extent of technology, robotics, and artificial intelligence (AI) involved.Embracing the social psychology of the various stakeholders and the settings in which they interact is critical for the long-term health of service organizations because this is what can yield sustainable competitive advantage. To be effective, service leaders need to understand the complexities of people so that they can create and support appropriate psycho-social contexts in their organizations.This book draws on the interrelated disciplines of social psychology, organizational behavior, and organizational psychology to distill fundamental principles that help inform the effective management of people and their organizational contexts. This book summarizes the most important 'rules of the game' on how to build effective service organizations for people to innovate, design, and co-create value.Rules of the Service Game provides a sharp and concise summary of how to manage a service organization by three thought leaders in this field. It reveals how people are central to the development of services whether those are delivered via technology, personally, or -- more likely -- a combination of these. This book deals with the organizational and contextual issues that produce the service quality marketing promotes. A central focus of the book is talent management -- how to attract, retain, and manage the talent necessary for creating and implementing the wide range of service delivery systems that will be required in the future.

Rules of the Service Game: What Service Leaders Need to Know

A savvy, real-world guide to creating a profitable social media presence that stands out in an oversaturated industry Today, when the average American spends around 4.5 hours a day on their phones—including 2.5 hours scrolling social media—it is undeniable that a well-crafted social media platform is a powerful lever when it comes to credibility, visibility, and opportunity in any professional field. But how do you create a lasting platform that can thrive in a swamp of competing content? A practical guide to smart social media strategy, Attention Is the New Currency breaks down the complex ins-and-outs of the influencer industry into a step-by-step plan to stand out, get paid, and leverage your platform to make a difference. Sisters Marissa Rachel and Shanna Lisa—veteran creators with billions of views and past brand deals with Disney, Marvel, and Amazon—share candid advice to help you: <ul> <li>Identify your niche and authentically connect with your audience</li> <li>Stay on top of trends, understand your analytics, and strategically go viral</li> <li>Gracefully navigate online hate and create a cancel-proof personal platform</li> <li>Establish steady business practices for yourself and healthy, burnout-free boundaries</li> <li>Reach out to brands, write winning pitches, and land your dream partnerships</li> </ul> Whether you’re starting from scratch or scaling an existing platform to a larger audience, Attention Is the New Currency will help you invest your time wisely and create a confident online presence that resonates with the right audience and stays as lucrative and reliable as any 9 to 5.

The Ultimate Guide to Standing Out and Getting Paid on Social Media

Attention Is the New Currency

Do you ever feel torn between growing your business and staying grounded in your faith?

Entrepreneurship is rewarding-but it's also lonely, demanding, and filled with pressure. Late payments, team challenges, quiet seasons, and big decisions can slowly pull you away from God instead of closer to Him.

That's why Faith &amp; Business exists.
This 52-week Christian Devotional helps you reconnect your work with your walk-so your business becomes an extension of your faith, not a distraction from it.
Each Scripture-based devotion guides you back to God weekly, reminding you that success isn't measured by money alone-but by obedience, impact, and faithfulness.

Inside, you'll learn how to:
 Clarify your God-given purpose
 Hear God's voice in business decisions
 Balance faith and ambition
 Build a Kingdom-centered business culture
 Develop rhythms of rest and trust
 Lead with integrity, courage, and grace
 Navigate real entrepreneurial challenges with biblical wisdom

This isn't about adding another task to your schedule.
It's about inviting God into every contract, conversation, and strategy.

What makes this devotional special:
 52 weekly devotions rooted in Scripture
 Guided reflections and journaling prompts
 Practical encouragement for marketplace leaders
 Biblical examples of entrepreneurs and builders-from Abraham and Nehemiah to Lydia and the Proverbs 31 woman

Created specifically for Christian entrepreneurs, business owners, and leaders, this devotional speaks to the unique spiritual challenges of building something meaningful while honoring God.
Click the BUY NOW button and get your copy of Faith &amp; Business today and begin transforming your business into a living testimony of faith, purpose, and impact.

Faith & Business

Apply entrepreneurial thinking to build sustainable marketing strategies in resource-limited environments. Principles of Entrepreneurial Marketing by Paul Booth and Zach Thompson is designed for undergraduate and postgraduate students studying marketing, entrepreneurship and small business management. Aligned to core modules in entrepreneurial marketing and venture creation, this textbook equips students with the fundamental knowledge and applied skills required to design effective marketing strategies in start-up and growth-focused contexts. This textbook provides a structured framework that guides students through identifying market opportunities, developing new ventures and crafting marketing strategies that support sustainable growth. From understanding the customer journey to developing pricing strategy, brand purpose and digital presence across ecommerce platforms and social media, this book connects theory directly to entrepreneurial action. This textbook includes: - A step-by-step entrepreneurial marketing framework with defined learning deliverables - Guidance on pricing, digital marketing, customer journey mapping and growth planning - Activities such as building a content calendar, planning an ad campaign and developing a brand identity kit - Real-world examples and entrepreneur interviews linking theory to venture creation, including from BigBelly (USA), Inspired Bicycles (UK), Pauline Cosmetics (Kenya) and Mecado Libre (South America) &gt;Whether studying marketing, entrepreneurship or preparing to launch a venture, Principles of Entrepreneurial Marketing provides students with the strategic tools and practical confidence to build innovative, market-driven businesses.

Strategy and Applied Practice

Principles of Entrepreneurial Marketing

Most marketing strategies don't fail because they're wrong. They fail because someone else reacts.
Game Theory: Because the Market Doesn't Sit Still is a sharp, accessible guide to strategic thinking in markets where competitors adapt, customers learn, and incentives quietly shape behavior. Drawing on the core ideas of game theory, behavioral economics, and organizational behavior, this book explains why smart strategies so often produce predictable surprises.
Written in a graybeard, whiteboard-first voice, the book avoids equations and academic jargon in favor of clarity, humor, and hard-earned insight. It explores how signals, incentives, credibility, reputation, and repetition shape outcomes over time, and why "best practice" often traps entire industries in comfortable stalemates.
This book is for marketers, strategists, and leaders who want strategies that hold up after the market responds. It's not about clever tricks or quick wins. It's about thinking one move further than the room - and designing strategies that still make sense when other people get their turns.

Because the Market Doesn't Sit Still

Game Theory

The Power of Positive Events

From Zero to Search Hero in the Age of AI & Google's Evolution

The Indisputable Guide to SEO Success (Expanded 2026 Edition)

This helpful resource shows you how to transform unconvincing messages into compelling copy. The new rules for persuasive messaging. When it comes to messaging, what worked in the past won't work today. Our noisy, digital world has undermined our ability to focus. For a message to grab attention and persuade, it now must pass the SAUCE test and be: Simple, Appealing, Unexpected, Credible, and Emotional.This book comes with a 15-question SAUCE test and a Heat Gauge which allows you to precisely measure the persuasive impact of your messages. Short, easy to read, and packed with visuals, Secret Sauce provides: <ul><li>Clear examples of what works and what doesn't</li><li>Fascinating insights from behavioral and neurological research</li><li>Powerful lessons from successful and failed campaigns</li></ul>Less than 10 percent of marketing messages are truly compelling-engaging the head and heart. Secret Sauce helps you weed out the clutter and craft messages that stick.

This helpful resource shows you how to transform unconvincing messages into compelling copy.&nbsp;The new rules for persuasive messaging. When it comes to messaging, what worked in the past won't work today. Our noisy, digital world has undermined our ability to focus. For a message to grab attention and persuade, it now must pass the SAUCE test and be: Simple, Appealing, Unexpected, Credible, and Emotional.This book comes with a 15-question SAUCE test and a Heat Gauge which allows you to precisely measure the persuasive impact of your messages. Short, easy to read, and packed with visuals,&nbsp;Secret Sauce&nbsp;provides:<ul><li>Clear examples of what works and what doesn't</li><li>Fascinating insights from behavioral and neurological research</li><li>Powerful lessons from successful and failed campaigns</li></ul>Less than 10 percent of marketing messages are truly compelling-engaging the head and heart.&nbsp;Secret Sauce&nbsp;helps you weed out the clutter and craft messages that stick.

How to Pack Your Messages with Persuasive Punch

Secret Sauce

The Art of War Interpreted for Content Creators examines how strategy applies to the modern attention economy, where creators compete for visibility, relevance, and influence. In this environment, success is not random-it is the result of positioning, timing, and understanding the forces that shape audience behavior.
This book moves beyond content tactics to focus on how creators build durable advantage. It explores how algorithms, competition, and audience perception interact, and how strategic thinking determines whether a creator grows or disappears.
Drawing from Sun Tzu's principles, this work reveals how to outthink competitors, conserve effort, and focus on actions that produce measurable outcomes. It is not about posting more. It is about competing more effectively.

The Art of War Interpreted for Content Creators

Unlocking Opportunity by Overruling Conventional Wisdom

Do The Opposite (sort of)

The Enriched Marketing Workbook

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