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Catalogue complet

Bope E: Branding Africa

Branding Africa

Branding Africa: A Strategic Guide for Nations, Cities, Officials & Institutions on Country Branding, Diaspora Engagement & Tourism Growth

Original and unique, this text is an invaluable and exciting summary of a complex and extremely important subject. It gathers together an anthology of articles relating to corporate brands, supplemented with incisive commentary from the editor.

Revealing Corporate Brands

The birth of new nations, independent democracies, the defeat of settler colonialism, the unprecedented growth of cities from Lagos to Cairo; the African continent is booming. So why do myths about underdevelopment, unproductive land and unfounded concerns about overpopulation remain?In a groundbreaking new study of Africa's developmental history, economist Joe Studwell debunks long-held views about the continent's presumed resistance to growth, charting monumental changes in government, demography and asset management. Considering everything from settler colonialism to soil conditions, mineral extractivism to disease development and eradication, and across case studies from Rwanda to Botswana, Studwell persuasively argues that the seizing back of land, people and states across Africa, has also been the seizure of mass economic development. From slavery to independence and beyond, this is the definitive account of the world's second largest continent - and an optimistic look to its future.

Success and Failure on the World's Last Developmental Frontier

How Africa Works

The Enriched Marketing Workbook

Use this jargon-free, step-by-step guide to create an agile, customer-centric marketing strategy and unlock the full capability of data and analytics.

Leverage Analytics, Data and AI to Optimize Marketing Strategies

Marketing Metrics

This essential textbook will equip students to understand core marketing principles through the lens of real-world AI applications. Artificial Intelligence in Marketing by Kshitij Bhoumik is ideal for upper-level undergraduate and postgraduate students taking modules in AI in Marketing and Digital Marketing as part of their Marketing degrees. This textbook bridges the gap between technical possibility and marketing purpose, empowering future marketers to shape the technology, not just adopt it. This textbook includes: - Foundational marketing principles - The role AI plays in enhancing marketing techniques and strategies from using Generative AI to create new campaigns to how AI can be used to spot trends in social media - Real-world examples from global brands such as Bloom &amp; Wild, Monzo, Heinz, Glossier and Duolingo to help students apply theory to practice - Critical ethical questions and debates in each chapter, challenging students to consider issues such as bias, fairness and regulation -Twelve chapters structured around 12-weeks of teaching with activities and pedagogical features to match classroom needs and engage student with real-world technologies and tools

Theory, Ethical Practice and Strategy

Artificial Intelligence in Marketing

An Inc. Original book

A Practical Guide to Making AI Work for Your Business
Artificial intelligence isn't just another passing tech trend-it's a transformational advantage that can redefine productivity, elevate decision-making, and accelerate business growth. In Let AI Be Your Coach, Shashank Shekhar, founder and CEO of InstaMortgage and InstaAI, breaks down what's truly possible when AI becomes an active partner in your professional life.
Drawing from real-world case studies, proven strategies, and actionable prompts, this book guides you step-by-step to integrate AI into your daily workflow. You'll follow two fictional entrepreneurs-new to AI but determined to grow-as they demonstrate how these tools can be applied in real scenarios to solve problems, create clarity, and unlock new opportunities.
Through this playbook, you'll learn how to:
¿Build powerful AI-driven knowledge bases
¿Use AI to analyze data and shape smarter sales and marketing strategies
¿Stay ahead of the curve as businesses shift from AI hesitation to an AI-powered renaissance
Designed for sales professionals, marketers, business owners, and anyone looking to scale their impact, Let AI Be Your Coach shows you how to transform AI from a buzzword to a strategic partner that helps you drive growth and gain a competitive advantage.

Unlocking Transformation and Mastery for Sales and Marketing

Let AI Be Your Coach

Foundations and Advances

Handbook of Organizational Performance, Volume I

Apply entrepreneurial thinking to build sustainable marketing strategies in resource-limited environments. Principles of Entrepreneurial Marketing by Paul Booth and Zach Thompson is designed for undergraduate and postgraduate students studying marketing, entrepreneurship and small business management. Aligned to core modules in entrepreneurial marketing and venture creation, this textbook equips students with the fundamental knowledge and applied skills required to design effective marketing strategies in start-up and growth-focused contexts. This textbook provides a structured framework that guides students through identifying market opportunities, developing new ventures and crafting marketing strategies that support sustainable growth. From understanding the customer journey to developing pricing strategy, brand purpose and digital presence across ecommerce platforms and social media, this book connects theory directly to entrepreneurial action. This textbook includes: - A step-by-step entrepreneurial marketing framework with defined learning deliverables - Guidance on pricing, digital marketing, customer journey mapping and growth planning - Activities such as building a content calendar, planning an ad campaign and developing a brand identity kit - Real-world examples and entrepreneur interviews linking theory to venture creation, including from BigBelly (USA), Inspired Bicycles (UK), Pauline Cosmetics (Kenya) and Mecado Libre (South America) &gt;Whether studying marketing, entrepreneurship or preparing to launch a venture, Principles of Entrepreneurial Marketing provides students with the strategic tools and practical confidence to build innovative, market-driven businesses.

Strategy and Applied Practice

Principles of Entrepreneurial Marketing

Are you searching for the best strategies to help you attract new customers, master social media, and develop irresistible online &amp; offline marketing? 

Do you want to build practical marketing strategies that let you spend less time advertising and more time doing what you love? 

Supercharge your business and master your marketing with this ultimate guide for entrepreneurs! 

Then keep reading! 

Packed with an incredible collection of 200 creative and ingenious business marketing strategies, this detailed guide explores how businesses big and small can start scaling their customer base and growing their income Ranging from social media and online marketing to business plans, digital assistants, and so much more, you'll discover how you can scale eCommerce stores, Airbnb hotels, and even trucking businesses!

No matter your niche or what kind of industry you're in, these tried-and-tested lessons are a surefire way to help you boost your organic and inorganic growth, streamline your marketing efforts, and put your advertising on autopilot - so you can quit stressing about marketing and get back to running your business 

Here's just a little of what you'll discover inside:
 Marketing 101 - How To Pick The Perfect Strategies For Your Unique Business
 A Practical Path To Using Popular Social Media - Including YouTube, Facebook, and Pinterest
 Proven Strategies For Scaling Online and Offline Businesses In a Wide Variety of Niches
 The Secret To Developing an Unstoppable Business Plan
 One Surprising Way To Instantly Boost Your Productivity
 And Much More!

As an invaluable resource for any entrepreneur or small business owner who wants to take their marketing into their own hands, 200 Ways to Get More Customers and Scale Your Business empowers you with the techniques you need to level up your business and start seeing explosive growth

200 Ways to Get More Customers and Scale Your Business

Your campaigns are beating benchmarks.
Your revenue is declining.
What's wrong?!

Industry benchmarks aggregate incomparable campaigns (different industries, budgets, contexts, goals) into meaningless "industry standards" that guide nowhere. 

Now Artificial Intelligence (AI) accelerates the problem. Optimize faster, generate reports, chase marketing benchmarks with zero connection to business outcomes. Does AI care about your objectives? Or is it optimizing for the platforms selling you the tools?

What Experienced Marketers Are Discovering
The real breakthrough in digital and AI marketing isn't execution speed. It's AI pattern recognition at scale, identifying which campaigns genuinely "rhyme" with your strategic context across multiple dimensions.

But here's the paradox. AI can analyze thousands of campaigns instantly and understand none of them strategically. It can't tell you which patterns matter for your situation. It can't apply the wisdom from leading hundreds of campaigns.

As AI commoditizes execution, your experience becomes exponentially more valuable. The AI and human partnership creates what competitive strategists call a "moat," a defensible advantage that widens over time.

While competitors chase generic tactics, you're building sales and marketing strategy that compounds.

What This Book Delivers
The Benchmark Lie introduces a five dimensional framework that replaces industry averages with pattern recognition. You'll discover why campaigns don't repeat but their dimensions rhyme, and how to identify which past campaigns match your strategic situation. The book explores the five core dimensions (audience psychology, competitive context, message strategy, execution complexity, business goals) that predict whether insights transfer. You'll understand why dimensional AI pattern recognition beats single metric optimization, and why marketing strategy built on patterns outperforms statistical averages. The book reveals how AI and human collaboration creates competitive moats that widen with every campaign, making your expertise more valuable as AI advances. It presents privacy first data intelligence and AI architecture that protects competitive advantage while enabling collective intelligence across campaigns, with real scenarios showing pattern recognition across cloud ecosystems, partner marketing, and B2B sales cycles.

For Experienced Professionals Skeptical of AI Hype
Written for marketing executives, strategists, and agency leaders who've been in the trenches long enough to recognize when something doesn't add up, and who want genuine strategic applications beyond vendor promises.

This isn't a beginner's guide to AI tools. Not tactical "growth hacks" or vendor pitches. This is for professionals who recognize marketing benchmarks have failed and who want to understand how the AI and human partnership makes their expertise exponentially more valuable.

The question isn't whether AI will transform marketing. It already has. The question is whether AI makes your experience obsolete or exponentially more valuable.

This book argues for the latter. And shows you exactly why.

The Author
Jeffrey Porzio is founder and principal of Cadence B2B, where he develops frameworks for dimensional pattern recognition that make experienced marketing judgment exponentially more valuable as AI advances. With 25+ years leading digital campaigns across Fortune 100 brands, startups, and global agency networks, Jeff has learned that the best marketing insights rarely come from industry benchmarks. They come from recognizing patterns across campaigns that conventional categories would never connect.

How AI-Powered Marketing Makes Experience More Valuable Than Ever

The Benchmark Lie

A savvy, real-world guide to creating a profitable social media presence that stands out in an oversaturated industry Today, when the average American spends around 4.5 hours a day on their phones—including 2.5 hours scrolling social media—it is undeniable that a well-crafted social media platform is a powerful lever when it comes to credibility, visibility, and opportunity in any professional field. But how do you create a lasting platform that can thrive in a swamp of competing content? A practical guide to smart social media strategy, Attention Is the New Currency breaks down the complex ins-and-outs of the influencer industry into a step-by-step plan to stand out, get paid, and leverage your platform to make a difference. Sisters Marissa Rachel and Shanna Lisa—veteran creators with billions of views and past brand deals with Disney, Marvel, and Amazon—share candid advice to help you: <ul> <li>Identify your niche and authentically connect with your audience</li> <li>Stay on top of trends, understand your analytics, and strategically go viral</li> <li>Gracefully navigate online hate and create a cancel-proof personal platform</li> <li>Establish steady business practices for yourself and healthy, burnout-free boundaries</li> <li>Reach out to brands, write winning pitches, and land your dream partnerships</li> </ul> Whether you’re starting from scratch or scaling an existing platform to a larger audience, Attention Is the New Currency will help you invest your time wisely and create a confident online presence that resonates with the right audience and stays as lucrative and reliable as any 9 to 5.

The Ultimate Guide to Standing Out and Getting Paid on Social Media

Attention Is the New Currency

Who is The Chief Storytelling Officer?If a business doesn’t have one, it’s likely missing the most powerful role in its organization.The Chief Storytelling Officer is a tactical guide for entrepreneurs, startups, and small teams who know their brand deserves better storytelling—but can’t afford a full-time CSO to lead the charge.&nbsp;Drawing on the strategies of iconic brands like Nike and Microsoft, this guide reveals how world-class storytelling leaders like Nelson Farris and Steve Clayton shape narratives that move global audiences—and how those same principles can help any business build trust, convert customers, and create lasting brand impact.From clarifying a company’s core narrative to aligning teams around a shared vision, The Chief Storytelling Officer empowers businesses to create a brand story world—not just one-off stories for social media. Small business owners will learn how to lead with story at every level: mission, messaging, marketing, and more.Whether a company is running lean or just getting started, this is their blueprint for turning story into strategy—and strategy into sales.Not ready to hire a Chief Storytelling Officer? It’s time to become one.

Build the Story System That Creates an Undeniable Brand and Fuels Lasting Growth

The Chief Storytelling Officer

Branding Africa

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