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Salerno Verlag ist ein Kleinstunternehmen mit weniger als 10 Mitarbeitenden und einem Jahresumsatz unter 2 Mio. Euro und fällt damit unter die BFSG-Ausnahme für Kleinstunternehmen.

Nicht barrierefrei oder bekanntermaßen eingeschränkt barrierefrei

Produkt vom BFSG ausgenommen: Hersteller ist Kleinstunternehmen

The Age of AI

Massimiliano Salerno

TRUST DOES NOT SCALE.

Why 71% Use AI but Only 4% Trust the Results.

Why 20 Hours of Content a Week Generate Zero Inquiries.

REACH IS A LIE.

Law and Criminology (R0)

Roberto Bocchini

Volume 1

Digital Platforms - From Technical Foundations to Legal and Economic Implications

Business and Management (R0)

Boris Kantsepolsky

Lev Topor

AI, Quantum Technologies, and the Future of Information Systems

Managing Information Singularity

Best of LinkedIn Série

La méthode DASKY pour une acquisition de clients prévisible avec LinkedIn

LINKEDIN MARKETING BUSINESS

La Era de la IA

Por qué el 83% de tus compradores nunca te contacta.

OLVIDA LOS LEADS.

Bhupendra Thapa

The K-Shaped Service Economy, Divergence in the High-Skill and Gig Workforce

Artificial Intelligence (R0)

Anders Hjalmarsson

Gustaf Juell-Skielse

Paul Johannesson

A Contest Driven Approach

Open Digital Innovation

Volume 2

A SHORT COURSE IN SALES BASICS. 7 Lessons in&nbsp;Sales&nbsp;is a quick course in selling, giving you everything you need to know in just seven short chapters. From listening and asking pertinent questions, to presenting the features and benefits of your product or service to match your customer's needs, you'll discover how to become a world-class salesperson. * Lesson 1: Jump-start your success formula * Lesson 2: Develop product and service expertise * Lesson 3: Understand buying motives * Lesson 4: Turn objections to your advantage * Lesson 5: Presentations and closings * Lesson 6: Create action-provoking systems * Lesson 7: Implement motivation and support systems Explore the main themes and ideas in sales, get a basic knowledge and understanding of the key concepts, and test your progress with practical and thought-provoking exercises.&nbsp;7 Lessons in Sales&nbsp;is your fastest route to success. ABOUT THE SERIES 7 Lessons&nbsp;are for people who want to succeed at work. From negotiating and content marketing to finance and social media, the series covers the business topics that matter and that will help you make a difference today. Written in straightforward English, each book features a course of 7 short lessons so that with just a little work, you can quickly master the subject.

Master the Basics of Selling in 7 Steps

7 Lessons in Sales

A compelling story to expand the human's perspective on the new, unprecedented world of AI In Robot-Proof: When Machines Have All the Answers, Build Better People, Dr. Vivienne Ming, "a force in AI unlike any we have seen before" (Mark Minevich, Forbes), helps readers grasp the ugly and the amazing of how individuals, companies, and societies will respond to the changes that are already taking hold due to the advent of AI. Rather than a wonky textbook on machine learning or a utopian/dystopian (take your pick) screed, Robot-Proof is a book about people, exploring what it means to be human in an increasingly automated world. This book presents, then answers, pressing questions that readers may or may not have thought to themselves, such as: <ul> <li>What predicts long-term life outcomes across millions of little kids?</li> <li>What drives career success in both hyper-networked salespeople and hyper-nerdy programmers?</li> <li>Why is the Informational-Exploration Paradox the most terrifying phenomenon you've never heard of?</li> <li>What predicts the smartest team and how will AI change it?</li> <li>Why are ill-posed problems the future work, education, and a robot-proof humanity?</li> </ul> With poignant insight and delicate care to keep us grounded in the human perspective, Robot-Proof is an entertaining and thought-provoking read for all individuals seeking to understand the next steps in a new and completely unprecedented world.

When Machines Have All the Answers, Build Better People

Robot-Proof

De Gruyter Handbooks in Business, Economics and Finance

In a world shaped by digital disruption, social scrutiny, and rapidly evolving stakeholder expectations, corporate reputation has become one of the most valuable and vulnerable assets of modern organisations. How can organisations build trust, maintain legitimacy, and safeguard their reputation in an increasingly transparent and volatile environment?
&lt;p&gt;&lt;/p&gt;The &lt;em&gt;De Gruyter Handbook of Corporate Reputation Management: Revitalising the Field for Research and Practice&lt;/em&gt; brings together leading international scholars to explore how corporate reputation is conceptualised, measured, and strategically managed across contemporary organisational contexts. Integrating perspectives from marketing, management, communication, and organisational studies, the handbook examines the dynamic relationship between corporate reputation, identity, branding, and stakeholder engagement. It also addresses emerging challenges and opportunities arising from digital transformation, artificial intelligence, sustainability agendas, ESG expectations, and reputational risk in a highly connected global economy.
&lt;p&gt;&lt;/p&gt;Combining rigorous scholarship with practical insights, this handbook offers a comprehensive resource for academics, doctoral researchers, and graduate students, as well as managers, consultants, and policymakers seeking to understand and navigate the complexities of corporate reputation in the twenty-first century.

T C Melewar

Pantea Foroudi

Charles Dennis

Revitalising the Field for Research and Practice

De Gruyter Handbook of Corporate Reputation Management

It's 11 p.m. and you're writing another follow-up email to a prospect who has gone silent. You're good at your work - maybe the best in your market. So why are you the one chasing?
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TRUST DOES NOT SCALE.

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