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Salerno Verlag ist ein Kleinstunternehmen mit weniger als 10 Mitarbeitenden und einem Jahresumsatz unter 2 Mio. Euro und fällt damit unter die BFSG-Ausnahme für Kleinstunternehmen.

Nicht barrierefrei oder bekanntermaßen eingeschränkt barrierefrei

Produkt vom BFSG ausgenommen: Hersteller ist Kleinstunternehmen

The Age of AI

Massimiliano Salerno

REACH IS A LIE.

Why 20 Hours of Content a Week Generate Zero Inquiries.


<p>
The Financial Advisor's Blueprint for Success offers an in-depth roadmap for professionals seeking to elevate their practice. Drawing on real-world case studies and contributions from top advisors worldwide, this book covers foundational principles, client acquisition strategies, branding and marketing techniques, trust-building practices, advanced financial planning tools, and succession planning essentials. With actionable advice on prospecting, storytelling, data gathering, and personalised client experiences, readers will gain the skills needed to navigate market challenges, exceed client expectations, and secure long-term growth. This resource is designed to empower advisors at every career stage to refine their processes, differentiate their services, and achieve measurable results.</p>


The Financial Advisors Blueprint

Best of LinkedIn Serie

El método BRAND: cómo convertirte en la persona clave de tu sector

LINKEDIN PERSONAL BRANDING

Schon seit 2015 verbreiten sich digitale Sprachassistenten in den USA. Auch etwa ein Drittel der Deutschen zwischen 18 und 69 Jahren nutzten 2017 einen digitalen Sprachassistenten. Neben neuen Möglichkeiten entstehen für Unternehmen so aber auch neue Herausforderungen. Denn die Ergebnisse der Sprachsuche sind oftmals auf ein einziges Resultat beschränkt.Wie können Unternehmen die Sichtbarkeit eines Produkts oder einer Marke trotzdem gewährleisten? Wie Patricia Gomes Fernandes zeigt, befürchten Händler insbesondere, dass Sprachassistenten bei der Produktsuche keine Werbebotschaften mehr ausspielen.Gomes Fernandes erklärt deshalb, wie Unternehmen mit den Möglichkeiten digitaler Sprachassistenten am besten umgehen. Sie spricht Handlungsempfehlungen für Hersteller und Produktanbieter aus und zeigt, wie sie ihre Produkte von Sprachassistenten wie Alexa erwähnen lassen können.Aus dem Inhalt:- Onlinemarketing;- Amazon;- Advertising;- Werbeanzeige;- Voice Search Marketing;- Customer Journey

Patricia Gomes Fernandes

Voice Search Marketing. Strategien für den erfolgreichen Umgang mit digitalen Sprachassistenten

Why 419 Relationships Sell More Than 41,900 Followers.

NETWORKING HURTS.

Ob Influencer, Youtuber, Unternehmen, Marketing, Politik oder Privatperson: Ein großes Social-Media-Netzwerk ist heute Pflicht, möchte man schnell viele Menschen erreichen. Entscheidend aber ist, seine Community auch aktiv zu pflegen. Besonders für Unternehmer, Start-ups und Selbstständige ist es unerlässlich, die eigene Online-Fanbase zu betreuen und in ständiger Kommunikation zu sein. Wie jeder zum effektiven Community-Manager wird, zeigt Ariane Brandes. Sie beschreibt, was man dazu wissen muss, wie man den Dialog im Internet gestaltet, welcher Content passend ist und wie man unterhaltsame und kreative Online-Initiativen startet.

Ariane Brandes

Wie Sie zum Community-Manager werden und erfolgreich ein Online-Netzwerk aufbauen

Die Macht der Community


<p>
It's 11 p.m. and you're writing another follow-up email to a prospect who has gone silent. You're good at your work - maybe the best in your market. So why are you the one chasing?
Because chasing was never a talent problem. It's an architecture problem. And architecture can be rebuilt.Never Chase Clients Again gives coaches, consultants, and business owners a complete system to become the obvious expert in their niche, attract pre-sold premium clients, and close them without discounting - in about four hours a week, with AI doing the work about the work.
Inside the A2C AI Framework(TM):¿ Authority (AURA(TM)) - become the expert your market finds and trusts before the first call¿ Attraction (CMM(TM)) - turn your expertise into a client machine that works while you sleep¿ Conversion (HTC Mastery(TM)) - sales conversations where premium clients convince themselves¿ 21 copy-ready AI prompts, 25 frameworks and diagrams, and a complete 90-day implementation planFor coaches, consultants, CAs, lawyers, doctors, architects, agency owners, and independent experts selling services between ¿1 lakh and ¿1 crore.
The market doesn't reward the best expert. It rewards the expert it can see, trust, and reach. This book makes you an expert.</p>


How Coaches, Consultants & Business Owners Attract Premium Clients Using the A2C AI Framework(TM)

Never Chase Clients Again

Master's Thesis from the year 2011 in the subject Business economics - Miscellaneous, grade: A, , course: Business Planning Strategies, language: English, abstract: CC Industries is a leading financial management and advisory company in the United States and has a satellite office in London, United Kingdom. We offer broad range of services to clients in the private and small businesses, institutions, and large corporations. CC Industries intend on extending businesses to South Africa, Sweden, and Venezuela. The possible targets in these countries are Foerening Sparbanken, Ericsson, Volvo, Hennes &amp; Maurittz, Saambou holdings, Momentum life Assurance, Fidelity bank holdings, Commercial Finance Company, Mercantil Services Fin, International Briquettes holdings, Cisnerous Group of Companies and, Corimon, C.A. We will dispatch both female and male executives to these countries to foresee our business plans, set up the business and train employees. CC Industries prepared an in depth S.W.O.T analysis to determine our strengths, weaknesses, opportunities, and threats to save guard against failure (Kotabe &amp; Helsen, 2004). We recommend that our clients assign a senior management position in each country during the new venture. These personnel will be responsible for training local management and develop goals and objectives for the company. CC Industries will form a partnership with Paychex who has a strong background in payroll processing, employee access online, and, expense reporting. We would then have the capability of working against our main competitor ADP. We have developed a marketing plan to help in the expansion of our products and services. In terms of cost setting CC Industries will use performance based payment as the primary source of revenue from new customers for the first two years of implementation of the business venture until CC brands are well established in the new countries. Our advertising strategy will involve extensive billboard and television campaigns, coupled with visual materials like pamphlets, and newspaper inserts.

Franklin Atadja

Doris Altana

Taribba Hinkson

Justin Phills

Consultants for CC Industries. Business Planning

&lt;p&gt;&lt;b&gt;The purpose of this book is to examine the influence of sWOM and provide guidance on how to operationalize its growing power.&lt;/b&gt;&lt;/p&gt;&lt;p&gt;Each day, millions of consumers venture online to search and exchange product information, seek out, and share opinions.&lt;/p&gt;&lt;p&gt;Electronic word-of-mouth (eWOM) communication has been shown to influence consumer actions across a variety of industries. A significant portion of eWOM occurs on social media platforms. Social word of mouth (sWOM)—a subset of eWOM—has incredible reach with the potential to influence over 4.6 billion active social media consumers.&lt;/p&gt;&lt;p&gt;&lt;b&gt;The purpose of this book is to examine the influence of sWOM and provide guidance on how to operationalize its growing power.&lt;/b&gt; Our goal in writing this book is to bring together industry best practices and academic research to help you construct social media content that&lt;/p&gt;&lt;ul&gt; &lt;li&gt;speaks with your brand voice,&lt;/li&gt; &lt;li&gt;stimulates engagement,&lt;/li&gt; &lt;li&gt;inspires consumers to #share,&lt;/li&gt; &lt;li&gt;and complies with industry and federal guidelines.&lt;/li&gt;&lt;/ul&gt;

Natalie T. Wood

Caroline K. Muñoz

Building Social Media Word of Mouth

#Share

Why 68% of Your Working Hours Are Never Seen by a Customer.

DISCIPLINE DESTROYS.

Mastering Digital Marketing: Advanced Strategies for the Modern Marketer is your go-to guide for success in the digital landscape. Covering SEO, PPC, AI, content strategy, branding, and data analytics, this book provides advanced techniques and real-world case studies to help marketers create impactful campaigns. Stay ahead with emerging trends, ethical practices, and data-driven online marketing strategies.

Comfort Ojukwu

Frau

Why Nobody Books You, Even Though You're the Best.

EXPERTISE IS WORTHLESS.

&lt;p&gt;&lt;b&gt;Develop and implement an effective content strategy tailored to your business&lt;/b&gt;&lt;b&gt;’&lt;/b&gt;&lt;b&gt;s needs&lt;/b&gt;&lt;/p&gt; &lt;p&gt;&lt;i&gt;Inbound Content&lt;/i&gt; is a step-by-step manual for attracting the right people, turning them into leads, and closing them into customers. Today, everyone knows that content is king. It’s how we engage, how we inform, and how we pass the time; content is everywhere, and if you’re not leveraging its power to promote your business, you’ve already been left behind. Having a website and social media is not enough; if you truly want to take advantage of unprecedented levels of connectedness, you have to create content that draws customers in. It’s not about blindly expanding reach, it’s about reaching out to the &lt;i&gt;right&lt;/i&gt; audience. Today’s marketplace is no longer about chasing the sale—with the right approach to content, your customers will come to you.&lt;/p&gt; &lt;p&gt;Your content must be valuable, relevant, and consistent—but how should it be implemented at the actual content-creation level? This book shows you how to develop a unified strategy, create compelling content tailored to your needs, and utilize that content to its greatest advantage in order to build your brand.&lt;/p&gt; &lt;ul&gt; &lt;li&gt;Discover the power of storytelling and generate effective content ideas&lt;/li&gt; &lt;li&gt;Plan a long-term content strategy and a content creation framework&lt;/li&gt; &lt;li&gt;Create great content, promote it, measure it, and analyze its performance&lt;/li&gt; &lt;li&gt;Extend your content’s value, become a more effective writer, and develop a growth mentality&lt;/li&gt; &lt;/ul&gt; &lt;p&gt;Effective content is worth its weight in marketing gold. It stands out from the noise, and to the customer, looks like an oasis in a desert of clickbait and paid reviews. &lt;i&gt;Inbound Content&lt;/i&gt; shows you how to plan, build, and implement your content strategy for unprecedented engagement and sales.&lt;/p&gt;

Justin Champion

A Step-by-Step Guide To Doing Content Marketing the Inbound Way

Inbound Content

REACH IS A LIE.

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