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Salerno Verlag ist ein Kleinstunternehmen mit weniger als 10 Mitarbeitenden und einem Jahresumsatz unter 2 Mio. Euro und fällt damit unter die BFSG-Ausnahme für Kleinstunternehmen.

Nicht barrierefrei oder bekanntermaßen eingeschränkt barrierefrei

Produkt vom BFSG ausgenommen: Hersteller ist Kleinstunternehmen

The Age of AI

Massimiliano Salerno

REACH IS A LIE.

Why 20 Hours of Content a Week Generate Zero Inquiries.

Best of LinkedIn Série

La méthode DASKY pour une acquisition de clients prévisible avec LinkedIn

LINKEDIN MARKETING BUSINESS

Schon seit 2015 verbreiten sich digitale Sprachassistenten in den USA. Auch etwa ein Drittel der Deutschen zwischen 18 und 69 Jahren nutzten 2017 einen digitalen Sprachassistenten. Neben neuen Möglichkeiten entstehen für Unternehmen so aber auch neue Herausforderungen. Denn die Ergebnisse der Sprachsuche sind oftmals auf ein einziges Resultat beschränkt.Wie können Unternehmen die Sichtbarkeit eines Produkts oder einer Marke trotzdem gewährleisten? Wie Patricia Gomes Fernandes zeigt, befürchten Händler insbesondere, dass Sprachassistenten bei der Produktsuche keine Werbebotschaften mehr ausspielen.Gomes Fernandes erklärt deshalb, wie Unternehmen mit den Möglichkeiten digitaler Sprachassistenten am besten umgehen. Sie spricht Handlungsempfehlungen für Hersteller und Produktanbieter aus und zeigt, wie sie ihre Produkte von Sprachassistenten wie Alexa erwähnen lassen können.Aus dem Inhalt:- Onlinemarketing;- Amazon;- Advertising;- Werbeanzeige;- Voice Search Marketing;- Customer Journey

Patricia Gomes Fernandes

Voice Search Marketing. Strategien für den erfolgreichen Umgang mit digitalen Sprachassistenten

Why 68% of Your Working Hours Are Never Seen by a Customer.

DISCIPLINE DESTROYS.

&lt;p&gt;&lt;b&gt;Develop and implement an effective content strategy tailored to your business&lt;/b&gt;&lt;b&gt;’&lt;/b&gt;&lt;b&gt;s needs&lt;/b&gt;&lt;/p&gt; &lt;p&gt;&lt;i&gt;Inbound Content&lt;/i&gt; is a step-by-step manual for attracting the right people, turning them into leads, and closing them into customers. Today, everyone knows that content is king. It’s how we engage, how we inform, and how we pass the time; content is everywhere, and if you’re not leveraging its power to promote your business, you’ve already been left behind. Having a website and social media is not enough; if you truly want to take advantage of unprecedented levels of connectedness, you have to create content that draws customers in. It’s not about blindly expanding reach, it’s about reaching out to the &lt;i&gt;right&lt;/i&gt; audience. Today’s marketplace is no longer about chasing the sale—with the right approach to content, your customers will come to you.&lt;/p&gt; &lt;p&gt;Your content must be valuable, relevant, and consistent—but how should it be implemented at the actual content-creation level? This book shows you how to develop a unified strategy, create compelling content tailored to your needs, and utilize that content to its greatest advantage in order to build your brand.&lt;/p&gt; &lt;ul&gt; &lt;li&gt;Discover the power of storytelling and generate effective content ideas&lt;/li&gt; &lt;li&gt;Plan a long-term content strategy and a content creation framework&lt;/li&gt; &lt;li&gt;Create great content, promote it, measure it, and analyze its performance&lt;/li&gt; &lt;li&gt;Extend your content’s value, become a more effective writer, and develop a growth mentality&lt;/li&gt; &lt;/ul&gt; &lt;p&gt;Effective content is worth its weight in marketing gold. It stands out from the noise, and to the customer, looks like an oasis in a desert of clickbait and paid reviews. &lt;i&gt;Inbound Content&lt;/i&gt; shows you how to plan, build, and implement your content strategy for unprecedented engagement and sales.&lt;/p&gt;

Justin Champion

A Step-by-Step Guide To Doing Content Marketing the Inbound Way

Inbound Content

Why Nobody Books You, Even Though You're the Best.

EXPERTISE IS WORTHLESS.

Best of LinkedIn Serie

El método BRAND: cómo convertirte en la persona clave de tu sector

LINKEDIN PERSONAL BRANDING


<p>
The Financial Advisor's Blueprint for Success offers an in-depth roadmap for professionals seeking to elevate their practice. Drawing on real-world case studies and contributions from top advisors worldwide, this book covers foundational principles, client acquisition strategies, branding and marketing techniques, trust-building practices, advanced financial planning tools, and succession planning essentials. With actionable advice on prospecting, storytelling, data gathering, and personalised client experiences, readers will gain the skills needed to navigate market challenges, exceed client expectations, and secure long-term growth. This resource is designed to empower advisors at every career stage to refine their processes, differentiate their services, and achieve measurable results.</p>


The Financial Advisors Blueprint

De Gruyter Handbooks in Business, Economics and Finance

New advances in marketing communication are extending far beyond conventional approaches. The &lt;em&gt;De Gruyter Handbook of Integrated Marketing Communication&lt;/em&gt; helps forward-thinking practitioners and scholars retain their cutting edge by offering a synthesis of new innovations in fields such as integrated marketing strategy, culture, narrative influence, and media psychology. 
&lt;p&gt;&lt;/p&gt;Emphasizing the practical application of in-depth understanding, the topics discussed in this handbook cover core concepts, audience insights, innovative media channels, creative message content, and actionable evidence, along with domains of application, such as sports, health, nonprofits, small business, and entertainment. Artificial intelligence, storytelling approaches to brand strategy, consumer motivation, and ethics emerge across several chapters, reflecting ongoing developments in the latest thinking and empirical research. These fresh perspectives point toward future developments in audience-first marketing communication. 
&lt;p&gt;&lt;/p&gt;Leading researchers and professionals from around the world draw on a wealth of industry practice and scholarly knowledge to provide practical insights into the most effective ways to reach strategic goals. This handbook will prove valuable to practitioners, scholars, and students who work with international brands, lead nonprofits, support small firms, develop advertising and public relations campaigns, or promote prosocial outcomes.

&lt;p&gt;&lt;em&gt;De Gruyter Handbooks&lt;/em&gt; &lt;em&gt;in Business, Economics and Finance&lt;/em&gt; provide a comprehensive, must-have survey of a whole subject area critically discussing the leading views in the field. The main goal of each handbook is to survey a topic, explaining why an issue is important and critically discussing the leading views in the area. Aimed at the international market, these handbooks cover emerging and cutting edge topics in business, economics and finance.&lt;/p&gt;
&lt;p&gt;&lt;/p&gt;

Robert G. Magee

De Gruyter Handbook of Integrated Marketing Communication

Business and Economics (German Language)

&lt;div&gt;Im Zeitalter der digitalen Transformation spielen die interne wie auch die externe Kommunikation eine Schlüsselrolle in Unternehmen. Schließlich ist das Wissensmanagement mittlerweile mehr noch als das Produktionsmanagement ein entscheidender Faktor für die Wettbewerbsfähigkeit. Das Buch liefert Verantwortlichen in Unternehmen das Know-how, um die digitalen Medien als Mittel der Kommunikation mit internen und externen Kommunikationspartnern zu verstehen und exzellent einzusetzen.&amp;nbsp;&lt;/div&gt;&lt;div&gt;In ihren Beiträgen beleuchten die Autoren die digitale Transformation für verschiedene Managementbereiche im Unternehmen: Projektmanagement, Reputations- und Marketingkommunikation, Value-Chain-Management und Human-Resources-Management. Während die digitale Vernetzung die Abstimmungen im Projektmanagement wesentlich einfacher macht, da Mitarbeiter nicht vor Ort sein müssen, revolutionieren die Möglichkeiten des Internets mit sozialen Netzwerken und Plattformen die Marketingkommunikation. Nicht nur die Reichweite der Marketingaktivitäten erhöht sich enorm, etwa durch Verfahren wie Seeding, auch die Zielgenauigkeit der Aktivitäten kann durch Search Engine Optimization (SEO) oder Content-Marketing gesteigert werden. Beim Value-Chain-Management kann die Kommunikation über digitale Kanäle vor allem Prozesse optimieren und den Zugriff auf Informationen verbessern. Personalverantwortliche können ihr Recruiting optimieren, indem sie beispielsweise auf Online-Video-Rekrutierung setzen. Auch die elektronische Verwaltung der Personalakten bietet Optimierungspotenziale.&lt;/div&gt;&lt;div&gt;Theoretisch fundiert und stets nah an der Praxis stellen die Autoren Ansätze vor, mit denen sich digitale Kommunikation in Unternehmen nicht nur zeitgemäß, sondern auch effektiv gestalten lässt. Ein Buch für Verantwortliche in Unternehmen, die ihr Management weiterentwickeln wollen und dafür auf die Möglichkeiten der digitalen Kommunikation setzen.&amp;nbsp;&lt;/div&gt;&lt;div&gt;&lt;br&gt;&lt;/div&gt;&lt;div&gt;&lt;br&gt;&lt;/div&gt;

Anabel Ternès

Marco Englert

Kommunikationsstrategien für ein exzellentes Management

Digitale Unternehmensführung

LA FORMULE 419 DE L'ÉLITE ENTREPRENEURIALE POUR LA LIBERTÉ NUMÉRIQUE

SOCIAL MEDIA EST MORT

Business and Management (R0)

&lt;p&gt;&lt;p&gt;This book focuses on marketing graphics, figures, and visual artifacts discussed in marketing theory in order to explain and discuss marketing concepts visually, and open a door to future predictions of the evolution of such marketing concepts. Marketing concepts are, by nature, abstract and there is a need for approaches that provide a clear picture of such concepts, along with concrete and hands-on knowledge tools to students, scholars, and practitioners. Furthermore, the recent rising importance and popularity of digital marketing tools and marketing metrics make visualization of such important marketing phenomena possible. Visualizing or concretizing of marketing data is more important than ever as the usage and presentation of such enormous amounts of data requires visual representation.&lt;/p&gt;Whereas the first edition focused on traditional marketing elements, namely the 4Ps or marketing mix elements, this edition includes a new section focusing on digital marketing, which introduces the 4Cs, defined as Connectivity, Content, Community and Commitment. Consequently, this edition provides a broader view of marketing concepts by also proposing a new conceptualization to today’s dynamically changing digital marketing value creation tools. As a result, this book develops a new foundation of digital marketing and provides an alternative way of discussing and explaining marketing concepts, old and new, with visual representations.&lt;/p&gt;&lt;br&gt;&lt;br&gt;&lt;/p&gt;

S. Umit Kucuk

From Abstract to Intuitive

Visualizing Marketing

&lt;p&gt;"A terrific and timely book that makes a compelling case for fundamentally rethinking how your business communicates. Recommended!"&lt;br /&gt;—&lt;b&gt;Jay Baer&lt;/b&gt;, founder of Convince &amp; Convert and author of Hug Your Haters&lt;br /&gt;&lt;i&gt;&lt;br /&gt;&lt;/i&gt;"Once upon a time, storytelling was confused with talking at people. Not anymore. Shane and Joe are your narrators in a journey that will transform how you talk to other human beings to be more believable, relevant, compelling and unforgettable."&lt;br /&gt;—&lt;b&gt;Brian Solis&lt;/b&gt;, experience architect, digital anthropologist, best-selling author&lt;/p&gt; &lt;p&gt;"Shane Snow and Joe Lazauskas spend the overwhelming majority of their time thinking, writing, and theorizing about brand storytelling - so you don't have to. They're smart and they know this topic inside out (and sideways). Read their book. While I can't guarantee you'll rise to Shane and Joe's ridiculously obsessive level, you will be infinitely better prepared to tell your own brand's story. Promise!"&lt;br /&gt;—&lt;b&gt;Rebecca Lieb&lt;/b&gt;, Analyst, Author &amp; Advisor&lt;/p&gt; &lt;p&gt;"The Contently team understands the power of story, and how to craft and spread a great narrative, like no other. In an era where brand, design, and mission are a competitive advantage for every business, Contently underscores the importance of stories and how they transform companies and industries."&lt;br /&gt;—&lt;b&gt;Scott Belsky&lt;/b&gt;, Entrepreneur, Investor, &amp; Author (Founder of Behance, bestselling author of &lt;i&gt;Making Ideas Happen&lt;/i&gt;)&lt;/p&gt; &lt;p&gt;"I can't think of a better way to illustrate the power of story telling than by telling great stories. This book should be required reading not just by those with content in their titles, but by anyone in Marketing AND Sales. Then, when you're done, give it to your CEO to read... but make sure you get it back, because I guarantee you'll refer to it more than once."&lt;br /&gt;—&lt;b&gt;Shawna Dennis&lt;/b&gt;, Senior Marketing Leader&lt;/p&gt; &lt;p&gt;"Neuroscience, algorithms, illustrations, personal anecdotes and good, old-fashioned empathy: This entertaining and informative tome journeys to the core of how we communicate and pushes us, as marketers and humans, to do it better, &lt;i&gt;"speeding the reader through and leaving us wanting more."&lt;br /&gt;&lt;/i&gt;—&lt;b&gt;Ann Hynek&lt;/b&gt;, VP of global content marketing at Morgan Stanley&lt;/p&gt; &lt;p&gt;&lt;b&gt;Transform your business through the power of storytelling.&lt;/b&gt;&lt;/p&gt; &lt;p&gt;Content strategists Joe Lazauskas and Shane Snow offer an insider's guide to transforming your business—and all the relationships that matter to it—through the art and science of telling great stories.&lt;/p&gt; &lt;p&gt;Smart businesses today understand the need to use stories to better connect with the people they care about. But few know how to do it well. In &lt;i&gt;The Storytelling Edge&lt;/i&gt;, the strategy minds behind Contently, the world renowned content marketing technology company, reveal their secrets that have helped award-winning brands to build relationships with millions of advocates and customers.&lt;/p&gt; &lt;p&gt;Join as they dive into the neuroscience of storytelling, the elements of powerful stories, and methodologies to grow businesses through engaging and accountable content.&lt;/p&gt; &lt;p&gt;With &lt;i&gt;The Storytelling E&lt;/i&gt;dge you will discover how leaders and workers can craft the powerful stories that not only build brands and engage customers, but also build relationships and make people care—in work and in life.&lt;/p&gt;

Shane Snow

Joe Lazauskas

Joe Contently, Inc.

How to Transform Your Business, Stop Screaming into the Void, and Make People Love You

The Storytelling Edge

REACH IS A LIE.

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