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Salerno Verlag ist ein Kleinstunternehmen mit weniger als 10 Mitarbeitenden und einem Jahresumsatz unter 2 Mio. Euro und fällt damit unter die BFSG-Ausnahme für Kleinstunternehmen.

Nicht barrierefrei oder bekanntermaßen eingeschränkt barrierefrei

Produkt vom BFSG ausgenommen: Hersteller ist Kleinstunternehmen

The Age of AI

Massimiliano Salerno

EXPERTISE IS WORTHLESS.

Why Nobody Books You, Even Though You're the Best.

Why 71% Use AI but Only 4% Trust the Results.

TRUST DOES NOT SCALE.

This book shows small and medium-sized businesses how to gain more time, attract better customers, and sustainably increase their profits by using the right levers. Instead of theoretical management models, it delivers 50 immediately actionable strategies for greater focus, clearer processes, stronger offers, more efficient sales, better customer retention, and higher profitability. It addresses the core challenges many SMEs face: too much chaos in day-to-day operations, too few clear priorities, unproductive workflows, lost leads, weak margins, and a lack of financial control. The book helps readers identify exactly those levers that create the greatest impact in everyday business operations. Its practical structure makes it especially valuable: from focus and positioning to standardisation, automation, and communication, all the way to customer acquisition, sales, KPIs, and cash flow. It also includes a Quick Start, a Quick Audit, a 30-day implementation plan, as well as checklists and templates, so readers do not just gain knowledge, but can take action immediately.

Immediately implementable strategies for processes, growth and profitability

50 SME levers for more time, customers and profit

Best of LinkedIn Série

La méthode DASKY pour une acquisition de clients prévisible avec LinkedIn

LINKEDIN MARKETING BUSINESS

Why 20 Hours of Content a Week Generate Zero Inquiries.

REACH IS A LIE.

La méthode BRAND : comment devenir la personne clé de votre secteur

LINKEDIN PERSONAL BRANDING

Foundations of Market Systems Science, Volume I presents a systems-based framework for understanding financial markets as evolving structures rather than as collections of isolated indicators, signals, or forecasts. The book examines market behavior through four foundational observational domains-liquidity, positioning, volatility, and trend-and shows how these domains can be studied together without treating any one perspective as sufficient on its own.A central theme of the book is disciplined separation. It distinguishes measurement from interpretation, market configuration from market state, short-term change from confirmed transition, and evidence from judgment. Rather than collapsing these layers into a single market "signal," the framework emphasizes traceability: how observations are recorded, transformed into controlled measurements, evaluated as evidence, incorporated into inference, and ultimately used in multidomain assessment and decision making.The book also examines the limits of models and market narratives. It treats implied volatility, positioning data, liquidity measures, trend structures, and composite indicators as context-dependent representations rather than unquestioned truths. Special attention is given to uncertainty, model assumptions, confidence, conflicting evidence, and the risks created when analytical tools are used outside the conditions for which they were designed.Later chapters extend the framework into market state representation, structural transitions, multidomain interaction, research governance, and decision quality. The book introduces formal concepts for documenting research claims, maintaining traceable model records, distinguishing provisional findings from established knowledge, and evaluating how identical market assessments may lead to different decisions when participant objectives and constraints differ.Written for serious market participants, researchers, analysts, advanced students, and professionals seeking a more rigorous conceptual foundation for market analysis, Foundations of Market Systems Science is not a trading-strategy manual and does not promise predictive certainty. Instead, it provides a structured language for reasoning about complex financial systems, evaluating evidence, recognizing uncertainty, and building analytical processes that remain transparent, revisable, and accountable.Volume I establishes the conceptual and methodological foundation of Market Systems Science and provides the basis for further study of market structure, state, interaction, models, research practice, and decision environments.

Understanding, Evolution, and Decision in Financial Markets

Foundations of Market Systems Science

This edited collection examines how artificial intelligence and data analytics are understood, adopted, and applied in emerging markets, where technological transformation is rapid, but often shaped by infrastructure limitations, resource constraints, regulatory change, cultural diversity, and evolving consumer behaviour. Drawing on perspectives and examples from several emerging and developing economy contexts, including Oman, Zimbabwe, South Africa, Nigeria, Ghana, Namibia, Kenya, India, Brazil, Morocco, Vietnam, and broader African and Southern African market settings, the book provides readers with a richer understanding of how AI and data analytics are reshaping marketing strategy beyond dominant Western and developed-market assumptions.Overall, the book positions emerging economies as important sites of marketing innovation, digital experimentation, and strategic transformation. In doing so, the authors offer a distinctive contribution to global marketing scholarship by demonstrating how AI and data analytics can be applied in ways that are locally relevant, ethically responsible, commercially useful, and aligned with sustainable development priorities.&nbsp;For readers, the book offers a context-sensitive and practice-oriented understanding of AI and data analytics in marketing strategy, making this a valuable read for students, researchers and policy makers.Reason Masengu
 &nbsp;is a highly experienced Senior Lecturer of Business Management at Middle East College in Muscat, Oman, with over 7 years of experience in higher education. Dr. Masengu holds a Ph.D. in Business Management (Marketing), a Master of Commerce in Marketing Strategy, and a B-Tech Hons in International Marketing. Dr. Masengu is a Fellow of the Chartered Institute of Marketing, Certified Practising Marketer - Australia Marketing Institute, and Senior Manager Member - Marketers Association of Zimbabwe.&nbsp;

 Option Takunda Chiwaridzo
 &nbsp;is studying for his PhD in Business Administration at the University of Science and Technology, Beijing, China. For the past 8 years, Mr. Chiwaridzo has worked at the Ministry on SMEs in Zimbabwe. He has also been a part-time lecturer for 4 years at the Izeikel Guti University in Zimbabwe.

 Fainos Chokera
 is Lecturer in the Department of Information and Marketing Sciences at Midlands State University, Zimbabwe. He has a PhD in Leadership - Marketing Studies from the University of KwaZulu-Natal, South Africa. He is a full member of the Institute of Administration and Commerce and a member of the Marketers Association of Zimbabwe.

This edited collection examines how artificial intelligence and data analytics are understood, adopted, and applied in emerging markets, where technological transformation is rapid, but often shaped by infrastructure limitations, resource constraints, regulatory change, cultural diversity, and evolving consumer behaviour. Drawing on perspectives and examples from several emerging and developing economy contexts, including Oman, Zimbabwe, South Africa, Nigeria, Ghana, Namibia, Kenya, India, Brazil, Morocco, Vietnam, and broader African and Southern African market settings, the book provides readers with a richer understanding of how AI and data analytics are reshaping marketing strategy beyond dominant Western and developed-market assumptions.Overall, the book positions emerging economies as important sites of marketing innovation, digital experimentation, and strategic transformation. In doing so, the authors offer a distinctive contribution to global marketing scholarship by demonstrating how AI and data analytics can be applied in ways that are locally relevant, ethically responsible, commercially useful, and aligned with sustainable development priorities.&nbsp;For readers, the book offers a context-sensitive and practice-oriented understanding of AI and data analytics in marketing strategy, making this a valuable read for students, researchers and policy makers. &nbsp;

Perspectives from Emerging Economies

Artificial Intelligence and Data Analytics in Marketing Strategy

The Basics

Fully updated for today's rapidly evolving landscape, this comprehensive guide equips marketing professionals with essential strategies to navigate unpredictable consumer behaviour and fierce online competition.This book delivers practical frameworks for capturing audience attention and building customer loyalty in the digital age. Readers will gain actionable insights into competitive analysis, digital marketing tactics, AI applications, and data analytics, while developing a deep understanding of global marketing principles, consumer behaviour models, and ethical considerations. The integration of cutting-edge technologies with traditional marketing fundamentals provides a complete toolkit for marketing success in an increasingly complex environment. Global case studies featuring Toyota, Audible, Pfizer, Coca-Cola, and TikTok bring concepts to life, while chapter objectives, summaries, and discussion questions enhance learning and facilitate classroom engagement.Ideal for undergraduate and graduate marketing students, as well as early-career practitioners seeking to develop foundational knowledge or experienced professionals updating their skills. The accessible approach makes it suitable for both academic courses in marketing fundamentals and digital strategy, and for self-directed professional development in global marketing contexts.

Marketing

David Newman

22 Strategies to Build a Bold Personal Brand, Become a Business Celebrity, and Drive Unstoppable Growth

Market Eminence

**New York Times, Wall Street Journal, and USAToday Bestseller**Tony Fadell led the teams that created the iPod, iPhone and Nest Learning Thermostat and learned enough in 30+ years in Silicon Valley about leadership, design, startups, Apple, Google, decision-making, mentorship, devastating failure and unbelievable success to fill an encyclopedia.So that's what this book is. An advice encyclopedia. A mentor in a box. Written for anyone who wants to grow at work?from young grads navigating their first jobs to CEOs deciding whether to sell their company?Build is full of personal stories, practical advice and fascinating insights into some of the most impactful products and people of the 20th century.Each quick 5-20 page entry builds on the previous one, charting Tony's personal journey from a product designer to a leader, from a startup founder to an executive to a mentor. Tony uses examples that are instantly captivating, like the process of building the very first iPod and iPhone. Every chapter is designed to help readers with a problem they're facing right now?how to get funding for their startup, whether to quit their job or not, or just how to deal with the jerk in the next cubicle.Tony forged his path to success alongside mentors like Steve Jobs and Bill Campbell, icons of Silicon Valley who succeeded time and time again. But Tony doesn't follow the Silicon Valley credo that you have to reinvent everything from scratch to make something great. His advice is unorthodox because it's old school. Because Tony's learned that human nature doesn't change. You don't have to reinvent how you lead and manage?just what you make. And Tony's ready to help everyone make things worth making.

**New York Times, Wall Street Journal, and USAToday Bestseller for May 2022**Tony Fadell led the teams that created the iPod, iPhone and Nest Learning Thermostat and learned enough in 30+ years in Silicon Valley about leadership, design, startups, Apple, Google, decision-making, mentorship, devastating failure and unbelievable success to fill an encyclopedia.So that’s what this book is. An advice encyclopedia. A mentor in a box.&nbsp;Written for anyone who wants to grow at work—from young grads navigating their first jobs to CEOs deciding whether to sell their company—Build is full of personal stories, practical career advice and fascinating insights into some of the most impactful products and people of the 20th century.Each quick 5-20 page entry builds on the previous one, charting Tony’s personal journey in product development from a product designer to a leader, from a startup founder to an executive to a mentor. Tony uses examples that are instantly captivating, like the process of building the very first iPod and iPhone. Every chapter is designed to help readers with a problem they’re facing right now—how to get funding for their startup, whether to quit their job or not, or just how to deal with the jerk in the next cubicle.Tony forged his path to success alongside mentors like Steve Jobs and Bill Campbell, icons of Silicon Valley who succeeded time and time again. But Tony doesn’t follow the Silicon Valley credo that you have to reinvent everything from scratch to make something great. His advice is unorthodox because it’s old school. Because Tony’s learned that human nature doesn’t change.&nbsp;You don’t have to reinvent how you lead and manage—just what you make.&nbsp;And Tony’s ready to help everyone make things worth making.&nbsp;Get unorthodox, old-school advice on the tough stuff:<ul><li>Building Your Career: When is the right time to quit your job, how do you find a mentor, and how do you deal with the jerk in the next cubicle?</li><li>Product Storytelling: Learn how to craft a compelling narrative for your product, a lesson Tony learned directly from watching Steve Jobs build the story for the iPhone.</li><li>From Idea to Exit: Go inside the moments of devastating failure and unbelievable success, from getting funding for your startup to deciding when to sell your company.</li><li>Disruptive Innovation: Understand why you don’t have to reinvent everything from scratch and how Tony’s old-school advice helped create some of the most impactful products of our time, including the iPod and iPhone.</li></ul>

An Unorthodox Guide to Making Things Worth Making

Build

It's 11 p.m. and you're writing another follow-up email to a prospect who has gone silent. You're good at your work - maybe the best in your market. So why are you the one chasing?
Because chasing was never a talent problem. It's an architecture problem. And architecture can be rebuilt.Never Chase Clients Again gives coaches, consultants, and business owners a complete system to become the obvious expert in their niche, attract pre-sold premium clients, and close them without discounting - in about four hours a week, with AI doing the work about the work.
Inside the A2C AI Framework(TM):¿ Authority (AURA(TM)) - become the expert your market finds and trusts before the first call¿ Attraction (CMM(TM)) - turn your expertise into a client machine that works while you sleep¿ Conversion (HTC Mastery(TM)) - sales conversations where premium clients convince themselves¿ 21 copy-ready AI prompts, 25 frameworks and diagrams, and a complete 90-day implementation planFor coaches, consultants, CAs, lawyers, doctors, architects, agency owners, and independent experts selling services between ¿1 lakh and ¿1 crore.
The market doesn't reward the best expert. It rewards the expert it can see, trust, and reach. This book makes you an expert.

How Coaches, Consultants & Business Owners Attract Premium Clients Using the A2C AI Framework(TM)

Never Chase Clients Again

<div>Learn how the world’s most memorable brands find the words that make them impossible to ignore. Visual identity has its canon. Logos, typefaces, color systems, and design principles have filled bookshelves for decades. But behind every successful brand is another system that shapes perception, builds trust, and creates emotional connection: language. In How Brands Find Their Voice, brand writer and Brand Impact Awards founder Nick Carson gives verbal identity the visual design-book treatment it has long deserved. With a foreword by John Simmons—the acclaimed writer who coined the term “verbal identity”—and built on unprecedented access to leading branding agencies and in-house creative teams, this richly illustrated volume reveals how brand language is developed, expressed, and sustained across every touchpoint. Through in-depth case studies spanning hospitality, technology, consumer goods, and nonprofits, from global institutions to challenger brands, Carson explores how language becomes part of a brand’s DNA. Readers meet the people who do the work and discover how verbal identity emerges from collaboration, research, and craft. Inside, you’ll discover: <ul><li>The evolution of brand voice from advertising copy to modern verbal identity</li><li>How leading agencies develop language systems alongside visual identity</li><li>The strategic thinking behind memorable brand voices</li><li>Different approaches to tone, personality, storytelling, and communication</li><li>How organizations embed verbal identity across teams and touchpoints</li><li>What separates effective brand guidelines from documents that are never used</li><li>The opportunities and challenges that AI presents for brand language</li></ul> Featuring brands such as Ben &amp; Jerry’s, Mailchimp, Virgin, Liquid Death, Innocent, Oatly, and many others—and world-renowned agencies including COLLINS, Wolff Olins, and JKR—the book demonstrates that successful verbal identity is not about clever taglines or isolated campaigns. It’s about creating a coherent language system that shapes every interaction people have with a brand. Filled with photography, packaging, digital experiences, environmental graphics, annotated guidelines, and expert commentary,&nbsp;How Brands Find Their Voice presents language in context, where words and visuals work together to create meaning. For brand strategists, designers, copywriters, marketers, students, and business leaders, this book offers both inspiration and practical insight into one of branding’s most important—and least understood—disciplines.</div>

Why Brands Should Watch Their Language

How Brands Find Their Voice

EXPERTISE IS WORTHLESS.

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