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Salerno Verlag ist ein Kleinstunternehmen mit weniger als 10 Mitarbeitenden und einem Jahresumsatz unter 2 Mio. Euro und fällt damit unter die BFSG-Ausnahme für Kleinstunternehmen.

Nicht barrierefrei oder bekanntermaßen eingeschränkt barrierefrei

Produkt vom BFSG ausgenommen: Hersteller ist Kleinstunternehmen

The Age of AI

Massimiliano Salerno

EXPERTISE IS WORTHLESS.

Why Nobody Books You, Even Though You're the Best.

Why 419 Relationships Sell More Than 41,900 Followers.

NETWORKING HURTS.

Best of LinkedIn Série

La méthode DASKY pour une acquisition de clients prévisible avec LinkedIn

LINKEDIN MARKETING BUSINESS

The Basics

Fully updated for today's rapidly evolving landscape, this comprehensive guide equips marketing professionals with essential strategies to navigate unpredictable consumer behaviour and fierce online competition.This book delivers practical frameworks for capturing audience attention and building customer loyalty in the digital age. Readers will gain actionable insights into competitive analysis, digital marketing tactics, AI applications, and data analytics, while developing a deep understanding of global marketing principles, consumer behaviour models, and ethical considerations. The integration of cutting-edge technologies with traditional marketing fundamentals provides a complete toolkit for marketing success in an increasingly complex environment. Global case studies featuring Toyota, Audible, Pfizer, Coca-Cola, and TikTok bring concepts to life, while chapter objectives, summaries, and discussion questions enhance learning and facilitate classroom engagement.Ideal for undergraduate and graduate marketing students, as well as early-career practitioners seeking to develop foundational knowledge or experienced professionals updating their skills. The accessible approach makes it suitable for both academic courses in marketing fundamentals and digital strategy, and for self-directed professional development in global marketing contexts.

Marketing

<div>Learn how the world’s most memorable brands find the words that make them impossible to ignore. Visual identity has its canon. Logos, typefaces, color systems, and design principles have filled bookshelves for decades. But behind every successful brand is another system that shapes perception, builds trust, and creates emotional connection: language. In How Brands Find Their Voice, brand writer and Brand Impact Awards founder Nick Carson gives verbal identity the visual design-book treatment it has long deserved. With a foreword by John Simmons—the acclaimed writer who coined the term “verbal identity”—and built on unprecedented access to leading branding agencies and in-house creative teams, this richly illustrated volume reveals how brand language is developed, expressed, and sustained across every touchpoint. Through in-depth case studies spanning hospitality, technology, consumer goods, and nonprofits, from global institutions to challenger brands, Carson explores how language becomes part of a brand’s DNA. Readers meet the people who do the work and discover how verbal identity emerges from collaboration, research, and craft. Inside, you’ll discover: <ul><li>The evolution of brand voice from advertising copy to modern verbal identity</li><li>How leading agencies develop language systems alongside visual identity</li><li>The strategic thinking behind memorable brand voices</li><li>Different approaches to tone, personality, storytelling, and communication</li><li>How organizations embed verbal identity across teams and touchpoints</li><li>What separates effective brand guidelines from documents that are never used</li><li>The opportunities and challenges that AI presents for brand language</li></ul> Featuring brands such as Ben &amp; Jerry’s, Mailchimp, Virgin, Liquid Death, Innocent, Oatly, and many others—and world-renowned agencies including COLLINS, Wolff Olins, and JKR—the book demonstrates that successful verbal identity is not about clever taglines or isolated campaigns. It’s about creating a coherent language system that shapes every interaction people have with a brand. Filled with photography, packaging, digital experiences, environmental graphics, annotated guidelines, and expert commentary,&nbsp;How Brands Find Their Voice presents language in context, where words and visuals work together to create meaning. For brand strategists, designers, copywriters, marketers, students, and business leaders, this book offers both inspiration and practical insight into one of branding’s most important—and least understood—disciplines.</div>

Why Brands Should Watch Their Language

How Brands Find Their Voice

SVA Masters in Branding

Discover the fascinating evolution of branding with Richard Shear’s&nbsp;A&nbsp;History of Brands. In this comprehensive yet concise guide, Shear traces the origins and growth of some of the world’s most recognizable brands. Through a Western cultural lens, he examines how branding has transitioned from simple logos and trademarks to complex systems of identity and meaning that connect with consumers on a global scale. In&nbsp;A&nbsp;History of Brands, you’ll explore: <ul><li>Brand Origins: Learn about the early days of branding, from ancient symbols of ownership to the birth of modern trademarks.</li><li>Iconic Brands: Discover the stories behind some of the most successful and influential brands in history, including their breakthroughs, challenges, and reinventions.</li><li>Cultural Impact: Understand how brands reflect and shape cultural values, influencing everything from consumer behavior to global trends.</li><li>Technological Shifts: Examine how advancements in technology—from mass production to digital marketing—have transformed the branding landscape.</li><li>The Future of Brands: Gain insights into emerging trends and the future of branding in a rapidly changing world.</li></ul> A History of Brands is more than just a history book; it’s an illuminating look at the forces that have shaped modern commerce and consumer culture. Richard Shear’s expertise and engaging storytelling make this a must-read for anyone interested in the intersection of business, culture, and history. Whether you’re looking to understand the origins of your favorite brands or seeking inspiration for your own brand strategy, this book offers invaluable perspectives. The School of Visual Arts (SVA) Masters in Branding book series offers an insightful and accessible exploration of branding as both an art and a science, highlighting the multidisciplinary approach that defines the program. This series brings together the insights and expertise of leading practitioners, scholars, and students in the field of branding, providing a comprehensive overview of the latest theories, strategies, and practices.&nbsp; Each book in the series focuses on a unique aspect of branding, from cultural and social influences to technological advancements and market trends, reflecting the innovative spirit of the SVA’s Masters in Branding program. By showcasing a diverse range of perspectives and case studies, the series aims to inspire readers to think critically and creatively about the role of branding in shaping consumer perceptions and experiences. Also available from the series: The Meaning of Branded Objects and Brands in the Age of AI

A History of Brands explores the evolution of iconic brands, offering a captivating journey through the milestones that have shaped global commerce and culture.

Origins of Consumer Markets

A History of Brands

Why 68% of Your Working Hours Are Never Seen by a Customer.

DISCIPLINE DESTROYS.

It's 11 p.m. and you're writing another follow-up email to a prospect who has gone silent. You're good at your work - maybe the best in your market. So why are you the one chasing?
Because chasing was never a talent problem. It's an architecture problem. And architecture can be rebuilt.Never Chase Clients Again gives coaches, consultants, and business owners a complete system to become the obvious expert in their niche, attract pre-sold premium clients, and close them without discounting - in about four hours a week, with AI doing the work about the work.
Inside the A2C AI Framework(TM):¿ Authority (AURA(TM)) - become the expert your market finds and trusts before the first call¿ Attraction (CMM(TM)) - turn your expertise into a client machine that works while you sleep¿ Conversion (HTC Mastery(TM)) - sales conversations where premium clients convince themselves¿ 21 copy-ready AI prompts, 25 frameworks and diagrams, and a complete 90-day implementation planFor coaches, consultants, CAs, lawyers, doctors, architects, agency owners, and independent experts selling services between ¿1 lakh and ¿1 crore.
The market doesn't reward the best expert. It rewards the expert it can see, trust, and reach. This book makes you an expert.

How Coaches, Consultants & Business Owners Attract Premium Clients Using the A2C AI Framework(TM)

Never Chase Clients Again

David Newman

22 Strategies to Build a Bold Personal Brand, Become a Business Celebrity, and Drive Unstoppable Growth

EXPERTISE IS WORTHLESS.

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