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Salerno Verlag ist ein Kleinstunternehmen mit weniger als 10 Mitarbeitenden und einem Jahresumsatz unter 2 Mio. Euro und fällt damit unter die BFSG-Ausnahme für Kleinstunternehmen.

Nicht barrierefrei oder bekanntermaßen eingeschränkt barrierefrei

Produkt vom BFSG ausgenommen: Hersteller ist Kleinstunternehmen

The Age of AI

Massimiliano Salerno

FORGET LEADS.

Why 83% of Your Buyers Never Contact You.

The Financial Advisor's Blueprint for Success offers an in-depth roadmap for professionals seeking to elevate their practice. Drawing on real-world case studies and contributions from top advisors worldwide, this book covers foundational principles, client acquisition strategies, branding and marketing techniques, trust-building practices, advanced financial planning tools, and succession planning essentials. With actionable advice on prospecting, storytelling, data gathering, and personalised client experiences, readers will gain the skills needed to navigate market challenges, exceed client expectations, and secure long-term growth. This resource is designed to empower advisors at every career stage to refine their processes, differentiate their services, and achieve measurable results.

The Financial Advisors Blueprint

Bittu Kumar

The key concepts

Marketing For Beginners

Political Science and International Studies (R0)

Wolfgang Seibel

Collapsing Structures and Public Mismanagement

&lt;p&gt;&lt;b&gt;Real-time conversations turn leads into customers&lt;/b&gt;&lt;/p&gt; &lt;p&gt;&lt;i&gt;Conversational Marketing &lt;/i&gt;is the definitive guide to generating better leads and closing more sales. Traditional sales and marketing methods have failed to keep pace with the way modern, internet-savvy consumers purchase goods and services. Modern messaging apps, which allow for real-time conversations and instant feedback, have transformed the way we interact in our personal and professional lives, yet most businesses still rely on 20&lt;sup&gt;th&lt;/sup&gt; century technology to communicate with 21&lt;sup&gt;st&lt;/sup&gt; century customers. Online forms, email inquiries, and follow-up sales calls don’t provide the immediacy that modern consumers expect. Conversational marketing and sales are part of a new methodology centered around real-time, one-on-one conversations with customers via chatbots and messaging.  By allowing your business to communicate with customers in real time—when it’s most convenient &lt;i&gt;for them&lt;/i&gt;—conversational marketing improves the customer experience, generates more leads, and helps you convert more leads into customers.&lt;br /&gt;&lt;br /&gt;Conversational Marketing pioneers David Cancel and Dave Gerhardt explain how to:&lt;/p&gt; &lt;ul&gt; &lt;li&gt;Merge inbound and outbound tactics into a more productive dialog with customers&lt;/li&gt; &lt;li&gt;Integrate conversational marketing techniques into your existing sales and marketing workflow&lt;/li&gt; &lt;/ul&gt; &lt;p&gt;Face-to-face meetings, phone calls, and email exchanges remain important to customer relations, but adding a layer of immediate, individual conversation drives the customer experience—and sales—sky-high. &lt;/p&gt;

David Cancel

Dave Gerhardt

How the World's Fastest Growing Companies Use Chatbots to Generate Leads 24/7/365 (and How You Can Too)

Conversational Marketing

Tactical Pipeline Growth (TPG) is your new favourite 'how-to' sales handbook. 
A tactical, step by step guide to help today's frontline reps create new valuable business conversations. Whether you're an individual rep or leading a sales team, the simple processes outlined in TPG will have you talking to more valuable prospects in the shortest time possible. All without needing to ruin your personal brand. TPG is a spam-free zone. 
¿¿ Most' sales books' are written primarily to help the author secure more consulting fees; they are aimed at the sales director or VP of sales with a strong focus n strategy. Not this book! TPG is an action guide for those that do and will. 
¿¿ Sales Trainers and Thought leaders tell reps to "Lead with insights", "Bring value"! But how do we do that in today's selling environment? What does that even mean? 
Reps want to know, 
¿ How do I credibly reach out to start a conversation with someone I don't know? 
¿ How many times do I follow up? 
¿ What message should I send? 
¿ When? 
¿ Via what channel? 
¿How long do I pursue a prospect before giving up? 
All these prospecting questions are answered, complete with examples, and supporting resources included so you can start prospecting effectively today. 
Key Points. Why you have too many leads in the front of your pipeline 
Start new conversations in as little as four attempts
How to use an omni-channel prospecting approach 
Build a strong cadence from scratch 
Messaging strategies that work 
How do I use social effectively in my approach? 


Scripts, templates, examples and guides are all included. 
Tactical Pipeline Growth is a book every sales rep needs to have in their sales tool kit.

Winning the outbound battle for new business. For businesses that need more sales conversations and they need them now

Tactical Pipeline Growth

Marcia Reynolds

Crear Momentos De Iluminación En Las Sesiones De Coaching

Coaching Innovador

LA FORMULE 419 DE L'ÉLITE ENTREPRENEURIALE POUR LA LIBERTÉ NUMÉRIQUE

SOCIAL MEDIA EST MORT

A proven approach used by today's best professional service partners to win, retain, and grow client relationships.There is a growing problem in the professional services industry that is often acknowledged but rarely discussed: clients--even long-standing ones for whom firms have consistently delivered unquestioned value--are much less loyal to those firms and partners than they once were. This dramatic shift in client behavior has rendered traditional approaches to business development not only ineffective but counterproductive.But top performers have figured out a radical new approach that is redefining what it means to be a rainmaker in today's professional services market.Drawing on a comprehensive, quantitative study of nearly three thousand partners--spanning law, accounting, consulting, investment banking, executive search, and public relations--The Activator Advantage identifies five types of partners found across the professional services landscape and shows how only one of them--the Activator--drives consistent growth.Activators deeply embed business development habits into their daily workflow, aggressively leverage their internal and external networks, and proactively deliver both business and personal value to clients--all of which not only helps shield them from the vagaries of modern client buying behavior but also lays the groundwork for more loyal, longer-lasting relationships.Packed with eye-opening data, counterintuitive insights, and robust case examples, The Activator Advantage provides the road map for any professional services partner or firm leader looking to chart a path to greater client engagement, internal collaboration, and firm profitability in the new era of fading client loyalty.

What Today's Rainmakers Do Differently

The Activator Advantage

Why 71% Use AI but Only 4% Trust the Results.

TRUST DOES NOT SCALE.

&lt;p&gt;There is &amp;#xa0;a widely acknowledged failure in leadership development across the spectrum, from corporations to communities. The fact is, few organizations are confident in and comfortable with the sustainability of their leadership teams, and healthcare is not immune to this deficiency.&lt;/p&gt;
&lt;p&gt;&lt;br&gt;&lt;/p&gt;
&lt;p&gt;From topics like The Journey to Leadership and Defining the Leader You Want to Become, to Inspiration and Innovation, &lt;strong&gt;&lt;em&gt;The People Value Proposition&lt;/em&gt;&lt;/strong&gt; acknowledges that leadership begins with the individual, but emphasizes that by recognizing and nurturing the value of others, everyone succeeds. Author Dr. Stanley Harris discusses the importance of empathy, engagement, and motivation to sustain connectivity, inspire innovation, and enable new leaders to emerge.&lt;/p&gt;
&lt;p&gt;&lt;br&gt;&lt;/p&gt;
&lt;p&gt;Written as a semi-autobiographical account of leadership development that covers key principles of leadership, &lt;strong&gt;&lt;em&gt;The People Value Proposition&lt;/em&gt;&lt;/strong&gt; is conveyed from the unique perspective of the author's life and experience. It challenges both leaders and potential leaders to acknowledge and promote the value of every individual, enabling optimal utilization of resources and continued team success.&lt;/p&gt;
&lt;p&gt;&lt;br&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;How does this book give you an advantage?&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;&lt;br&gt;&lt;/p&gt;
&lt;p&gt;Through his own experiences, Dr. Stanley Harris guides the reader to envision their own ascent as a leader and helps them understand that part of their legacy should be a perpetual cycle of leadership. Here are just some of the topics the author discusses in detail:&lt;/p&gt;
&lt;p&gt;&lt;br&gt;&lt;/p&gt;
&lt;ul&gt;
 &lt;li&gt;The Journey to Leadership&lt;/li&gt;
 &lt;li&gt;Organizational Culture&lt;/li&gt;
 &lt;li&gt;Defining the Leader You Want to Become &lt;/li&gt;
 &lt;li&gt;Seeking Value &lt;/li&gt;
 &lt;li&gt;Engagement &lt;/li&gt;
 &lt;li&gt;The Power of Empathy&lt;/li&gt;
 &lt;li&gt;Inspiration and Innovation &lt;/li&gt;
 &lt;li&gt;Leading Change&amp;#xa0;&amp;#xa0;&lt;/li&gt;
 &lt;li&gt;Transformational Leadership&lt;/li&gt;
 &lt;li&gt;Understanding and Utilizing a Multigenerational Workforce&lt;/li&gt;
 &lt;li&gt;The Gender Gap &lt;/li&gt;
 &lt;li&gt;Diversity and Inclusion&lt;/li&gt;
 &lt;li&gt;The&amp;#xa0;Perpetual Cycle of Leadership&lt;/li&gt;
 &lt;li&gt;Reflections on Leadership in a Challenging Time&amp;#xa0;&amp;#xa0;&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&amp;#xa0;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;&lt;em&gt;The People Value Proposition&lt;/em&gt;&lt;/strong&gt;&lt;em&gt; &lt;/em&gt;will expand physician leaders' appreciation of the importance of focusing on the value of colleagues and co-workers to ensure their own success.&lt;/p&gt;
&lt;p&gt;&lt;br&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Table of Contents&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;&lt;em&gt;Acknowledgments&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;&lt;em&gt;About the Author&lt;/em&gt;&lt;/p&gt;
&lt;ul&gt;
 &lt;li&gt;Chapter 1 The Journey to Leadership&lt;/li&gt;
 &lt;li&gt;Chapter 2 Organizational Culture&lt;/li&gt;
 &lt;li&gt;Chapter 3 Defining the Leader You Want to Become &lt;/li&gt;
 &lt;li&gt;Chapter 4 Humor &lt;/li&gt;
 &lt;li&gt;Chapter 5 Emergent Leadership&lt;/li&gt;
 &lt;li&gt;Chapter 6 The Good, The Bad, The Ugly&lt;/li&gt;
 &lt;li&gt;Chapter 7 Seek Value &lt;/li&gt;
 &lt;li&gt;Chapter 8 Engagement &lt;/li&gt;
 &lt;li&gt;Chapter 9 The Power of Empathy&lt;/li&gt;
 &lt;li&gt;Chapter 10 Motivation &lt;/li&gt;
 &lt;li&gt;Chapter 11 Inspiration and Innovation &lt;/li&gt;
 &lt;li&gt;Chapter 12 Leading Change&amp;#xa0;&amp;#xa0;&lt;/li&gt;
 &lt;li&gt;Chapter 13 Transformational Leadership&lt;/li&gt;
 &lt;li&gt;Chapter 14 Cultural Humility and Linguistic Competence&lt;/li&gt;
 &lt;li&gt;Chapter 15 Understanding and Utilizing a Multigenerational Workforce&lt;/li&gt;
 &lt;li&gt;Chapter 16 The Gender Gap &lt;/li&gt;
 &lt;li&gt;Chapter 17 Diversity and Inclusion&lt;/li&gt;
 &lt;li&gt;Chapter 18 Perpetual Cycle of Leadership&lt;/li&gt;
 &lt;li&gt;Chapter 19 I Can&lt;/li&gt;
 &lt;li&gt;Chapter 20 Reflections on Leadership in a Challenging Time&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&lt;em&gt;Resources&lt;/em&gt;&lt;/p&gt;

Stanley E. Harris

See one, Do one, Teach one ... LEAD, A Physician's Journey to Leadership

The People Value Proposition

Francine (Digital Voice)

La formule 419 de l'élite entrepreneuriale pour la liberté numérique

Social Media est mort

Are your hotel events delivering real revenue or just applause?Most hotels can execute a good event. Few can prove its commercial impact.If you've ever heard, "The event was brilliant... but what did it do for revenue?" this book is your answer.Signature Event Architecture(TM) (SEA) is a practical, five-phase model that turns events into measurable commercial assets. It is built for the realities of hotel life: tight timelines, shifting briefs, staffing pressures, and leadership scrutiny. SEA gives your team one shared blueprint to convert attendance into pipeline, and pipeline into repeat bookings, room nights, and increased F&amp;B revenue.Inside, you'll learn how to: <ul><li>Set a clear commercial objective and align every decision to it</li><li>Attract the right buyers and place the right proof points in their path</li><li>Design guest journeys that build preference and reduce buyer risk</li><li>Follow up within 72 hours using structured, conversion-led scripts</li><li>Translate outcomes into finance-ready reporting that owners and asset managers trust</li><li>Embed SEA as "how we work here" with governance, templates, and a 90-day rollout plan</li></ul>This isn't about running nicer events. It's about delivering events with commercial clarity, operational consistency, and results you can confidently present.If you're ready to stop relying on heroics and start delivering trackable performance, SEA is the system

A Practical Framework to Drive Revenue from Corporate Events in Hotels and Venues

Signature Event Architecture

FORGET LEADS.

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