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Salerno Verlag ist ein Kleinstunternehmen mit weniger als 10 Mitarbeitenden und einem Jahresumsatz unter 2 Mio. Euro und fällt damit unter die BFSG-Ausnahme für Kleinstunternehmen.

Nicht barrierefrei oder bekanntermaßen eingeschränkt barrierefrei

Produkt vom BFSG ausgenommen: Hersteller ist Kleinstunternehmen

The Age of AI

Massimiliano Salerno

FORGET LEADS.

Why 83% of Your Buyers Never Contact You.

Behavioral Science and Psychology (R0)

Federico Addimando

Trade Show Psychology

Best of LinkedIn Série

La méthode DASKY pour une acquisition de clients prévisible avec LinkedIn

LINKEDIN MARKETING BUSINESS

Jeb Blount

&lt;p&gt;&lt;b&gt;Learn powerful closing and sales negotiation tactics that unlock yes and seal the deal. &lt;/b&gt;&lt;b&gt; &lt;/b&gt;&lt;/p&gt; &lt;p&gt;Each year, sales professionals leave billions of dollars on the table because they are out gunned, out maneuvered, and out played by savvy buyers, who have been schooled in the art and science of negotiation.&lt;/p&gt; &lt;p&gt;Because today’s buyers have more power than ever before—more information, more at stake, and more control over the buying process—they almost always enter sales negotiations in a much stronger position than the salespeople on the other side of the table. The results are sadly predictable: salespeople and their companies end up on the losing end of the deal.&lt;/p&gt; &lt;p&gt;In this brutal paradigm, if you fail to master the skills, strategies, and tactics to go toe-to-toe with modern buyers and win at the sales negotiation table, your income and long-term earning potential will suffer—along with your company’s growth, profits, and market valuation.  &lt;/p&gt; &lt;p&gt;In his new book &lt;i&gt;INKED: The Ultimate Guide to Powerful Closing and Sales Negotiation Tactics that Unlock YES and Seal the Deal&lt;/i&gt;, Jeb Blount levels the playing field by giving you the strategies, tactics, techniques, skills, and human-influence frameworks required to become a powerful and effective sales negotiator. &lt;/p&gt; &lt;p&gt;In his signature, straightforward style, Jeb pulls no punches. He slaps you right in the face with the cold, hard truth and lays bare the reasons why you keep getting beaten by buyers who have been trained in how to play you. Then, he teaches you exactly what you need to know, do, and say to gain more control and more power over the outcomes of your deals, and WIN.&lt;/p&gt; &lt;p&gt;You’ll learn:&lt;/p&gt; &lt;ul&gt; &lt;li&gt;Seven Immutable Rules of Sales Negotiation&lt;/li&gt; &lt;li&gt;Why “Win-Win” Usually Means “You-Lose”&lt;/li&gt; &lt;li&gt;The One Rule of Sales Negotiation You Must Never Break&lt;/li&gt; &lt;li&gt;How to Leverage the Powerful MLP Strategy to Bend Win Probability in Your Favor&lt;/li&gt; &lt;li&gt;The ACED Buyer Persona Model and How to Flex to Buyer Communication Styles&lt;/li&gt; &lt;li&gt;Seven Principles of Effective Sales Negotiation Communication&lt;/li&gt; &lt;li&gt;How to Leverage the DEAL Sales Negotiation Framework to Control the Negotiation Conversation and Get Ink&lt;/li&gt; &lt;li&gt;How to Gain the Advantage with Comprehensive Sales Negotiation Planning Strategies and Tools&lt;/li&gt; &lt;li&gt;Powerful Negotiation Psychology and Influence Frameworks that Keep You in Control of the Conversation&lt;/li&gt; &lt;li&gt;How to Rise Above the Seven Disruptive Emotions that are Holding You Back at the Sales Negotiation Table &lt;/li&gt; &lt;li&gt;How to Protect Yourself from the Psychological Games that Buyers Play&lt;/li&gt; &lt;/ul&gt; &lt;p&gt;With these powerful tactics in your sales arsenal, you will approach sales negotiations with the confidence and power to take control of the conversation and get the prices, terms, and conditions that you deserve.&lt;/p&gt; &lt;p&gt;&lt;i&gt;INKED&lt;/i&gt; is the most comprehensive Sales Negotiation resource ever developed for the sales profession. Unlike so many other negotiating books that ignore the reality sellers face in the rapid-fire, real world of the sales profession, &lt;i&gt;INKED&lt;/i&gt; is a sales-specific negotiation primer.&lt;/p&gt; &lt;p&gt;You’ll learn directly from one of the most sought-after and celebrated sales trainers of our generation. Following in the footsteps of his blockbuster bestsellers &lt;i&gt;Fanatical Prospecting&lt;/i&gt;, &lt;i&gt;Sales EQ&lt;/i&gt;, and &lt;i&gt;Objections&lt;/i&gt;, Jeb Blount's &lt;i&gt;INKED&lt;/i&gt; puts the same strategies employed by his clients—a who’s who of the world’s most prestigious organizations—right into your hands.&lt;/p&gt;

The Ultimate Guide to Powerful Closing and Sales Negotiation Tactics that Unlock YES and Seal the Deal

INKED

Why 68% of Your Working Hours Are Never Seen by a Customer.

DISCIPLINE DESTROYS.

Best of LinkedIn Serie

El método BRAND: cómo convertirte en la persona clave de tu sector

LINKEDIN PERSONAL BRANDING

It's 11 p.m. and you're writing another follow-up email to a prospect who has gone silent. You're good at your work - maybe the best in your market. So why are you the one chasing?
Because chasing was never a talent problem. It's an architecture problem. And architecture can be rebuilt.Never Chase Clients Again gives coaches, consultants, and business owners a complete system to become the obvious expert in their niche, attract pre-sold premium clients, and close them without discounting - in about four hours a week, with AI doing the work about the work.
Inside the A2C AI Framework(TM):¿ Authority (AURA(TM)) - become the expert your market finds and trusts before the first call¿ Attraction (CMM(TM)) - turn your expertise into a client machine that works while you sleep¿ Conversion (HTC Mastery(TM)) - sales conversations where premium clients convince themselves¿ 21 copy-ready AI prompts, 25 frameworks and diagrams, and a complete 90-day implementation planFor coaches, consultants, CAs, lawyers, doctors, architects, agency owners, and independent experts selling services between ¿1 lakh and ¿1 crore.
The market doesn't reward the best expert. It rewards the expert it can see, trust, and reach. This book makes you an expert.

How Coaches, Consultants & Business Owners Attract Premium Clients Using the A2C AI Framework(TM)

Never Chase Clients Again

<div>Selling just got easier Good salespeople are in great demand. Sales skills are essential in starting any business, and successful selling brings with it career progression, satisfaction and personal growth that are second to none. With this book, you'll learn all the components necessary to become not just a good but a great salesperson. Whether you're new to sales, and want to start out with a bang, or a veteran salesperson who wants to maximize results, Successful Selling In A Week will be a huge asset to you now and in years to come. You'll learn ways to increase the effectiveness of your efforts, save time and energy and get the best results possible, regardless of your field of sales. You'll be able to put together your own system of success, just like the people before you from whom these principles are drawn. Successful selling means using a structured set of systems that all professional high achievers can learn. We will look at each of these steps one day at a time. You may be wondering if your personality is right for sales. You may think that it's important to be a good talker, but it's far more important to be a sincere listener, to be able to ask pertinent questions that uncover buying motives, and then be able to present the features and benefits of your product or service as they match your customer's needs. A person who does all the talking, without the right questioning and listening, will be wasting time and effort. There is, in fact, no one right personality for sales. Most of us can use the skills we've developed over our lifetime, and hone them with the principles of this book to become a top-notch, if not world-class, salesperson. You'll be able to use the techniques in this book to design sales skills that work best for you, your personality and your industry. - Sunday: Jump-start your success formula - Monday: Develop product and service expertise - Tuesday: Grasp the buying motives - Wednesday: Conquer objections: turn them to your advantage - Thursday: Master successful presentations and closings - Friday: Create action-provoking systems - Saturday: Implement motivation and support systems</div>

How To Excel In Sales In Seven Simple Steps

Successful Selling In A Week

&lt;p&gt;&lt;b&gt;Stay ahead of the sales evolution with a more efficient approach to everything&lt;/b&gt;&lt;/p&gt; &lt;p&gt;&lt;i&gt;Hacking Sales&lt;/i&gt; helps you transform your sales process using the next generation of tools, tactics and strategies. Author Max Altschuler has dedicated his business to helping companies build modern, efficient, high tech sales processes that generate more revenue while using fewer resources. In this book, he shows you the most effective changes you can make, starting today, to evolve your sales and continually raise the bar. You’ll walk through the entire sales process from start to finish, learning critical hacks every step of the way. Find and capture your lowest-hanging fruit at the top of the funnel, build massive lead lists using ICP and TAM, utilize multiple prospecting strategies, perfect your follow-ups, nurture leads, outsource where advantageous, and much more. Build, refine, and enhance your pipeline over time, close deals faster, and use the right tools for the job—this book is your roadmap to fast and efficient revenue growth.&lt;/p&gt; &lt;p&gt;Without a reliable process, you’re disjointed, disorganized, and ultimately, underperforming. Whether you’re building a sales process from scratch or looking to become your company’s rock star, this book shows you how to make it happen.&lt;/p&gt; &lt;ul&gt; &lt;li&gt;Identify your Ideal Customer and your Total Addressable Market&lt;/li&gt; &lt;li&gt;Build massive lead lists and properly target your campaigns&lt;/li&gt; &lt;li&gt;Learn effective hacks for messaging and social media outreach&lt;/li&gt; &lt;/ul&gt; &lt;ul&gt; &lt;li&gt;Overcome customer objections before they happen&lt;/li&gt; &lt;/ul&gt; &lt;p&gt;The economy is evolving, the customer is evolving, and sales itself is evolving. Forty percent of the Fortune 500 from the year 2000 were absent from the Fortune 500 in the year 2015, precisely because they failed to evolve. Today’s sales environment is very much a “keep up or get left behind” paradigm, but you need to do better to excel. &lt;i&gt;Hacking Sales&lt;/i&gt; shows you how to get &lt;i&gt;ahead&lt;/i&gt; of everyone else with focused effort and the most effective approach to modern sales.&lt;/p&gt;

FORGET LEADS.

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