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Leads Machine

The nine-step system to generate consistent, predictable sales and scale your service business

It may be thrilling and difficult to launch a small business. Whether you have a novel concept, practical expertise, or a desire to be your own boss, turning your vision into a successful business takes careful planning and sound decision-making. This manual helps prospective business owners understand the key steps needed to turn an idea into a more structured, long-lasting enterprise.Readers will learn how to assess a business concept, understand potential customers, research competitors, and develop a workable strategy. The book also covers key financial factors, including pricing, cash flow, startup costs, and sound money management. Beyond money, it covers how to use digital platforms, market goods and services, build a distinctive brand, and cultivate lasting client relationships.Additionally, running a firm brings unpredictable challenges. Because of this, the guide covers day-to-day operations, problem-solving, adapting to changing conditions, and learning from setbacks. It emphasizes preparation, reasonable expectations, ongoing learning, and steady action more than it does entrepreneurship as a surefire route to success.
This book offers useful ideas to help you approach entrepreneurship with more structure and awareness, whether you are exploring your first business idea or preparing to take an established concept more seriously. By understanding the principles and taking practical steps, you can strengthen your foundation for making wise decisions and building a business around real client need.

Practical Guidance for Launching and Running a Successful Business

Starting a Small Business with Confidence and Clarity

The original, bestselling, and award-winning textbook on social media marketing, featuring all the essential topics, concepts, research, and practical application for study and career success. 
 
Fully revised for the sixth edition,&nbsp;Social Media Marketing&nbsp;reflects the realities of today's social media landscape. New to this edition is a chapter dedicated to tactical planning and execution, alongside expanded coverage of paid social advertising and updated discussion on influencer marketing. Artificial intelligence is integrated throughout the book, helping students understand how AI is reshaping social media marketing strategy, content creation, targeting, and analytics in practice. 
 
Written by bestselling author Tracy Tuten,&nbsp;Social Media Marketing, Sixth Edition&nbsp;is an essential resource for undergraduate and postgraduate students studying social media marketing, digital marketing, and related courses.

Social Media Marketing

You started out weird. What happened?

You had opinions. You pushed back. You tried things that hadn't been approved yet. Then the job happened. The reviews, the guardrails, the polite corrections. The endless meetings about alignment. The brand guidelines someone called creativity.

And somewhere along the way you started writing "I hope this email finds you well."

This book is for the people who are done with that.

Not done with work. Done with the version of work that sands everything interesting out of you and calls it professionalism. Done with safe headlines, forgettable campaigns, and strategies that sound bold in a deck and do absolutely nothing in the real world. Done with leaders who confuse motion with progress, visions nobody remembers, and urgency that exists purely to hide bad prioritization.

What Would Tequila Do is not a framework. It is not a system. It will not give you five steps to anything.

It is 52 chapters built around one premise: most people already know what needs to be said. They have just been trained not to say it.
Each chapter stands alone. No narrative arc. No build-up required. Open it anywhere -- when something feels off, when a decision won't move, when you're sitting in a meeting that should have been an email and everyone knows it but nobody will say so.
Inside you'll find:
Why safe doesn't fail. It just gets ignored.


Why clarity is the rarest thing in most companies and the only thing that actually creates speed.


Why most vision statements are corporate cosplay and how to write one that actually guides decisions.


Why your customers don't give a shit about your effort and what they actually care about instead.


Why the boring parts are the only parts that deliver results and how to move through them faster.


And 47 other things most business books bury under 50,000 words of filler.



52 chapters. Any order. No fluff. No framework. No advice from someone who figured it all out in a TED Talk.

Just the things people know but have been trained not to say out loud.

Pick one. Read it. Then go do something that would have made you nervous two years ago.

The tequila is optional.

The thinking isn't.

The Playbook For Thriving Despite Corporate Bullshit. 52 Shots. No Filler

What Would Tequila Do?

Dieses Grundlagenwerk bietet den Leserinnen und Lesern einen ganzheitlichen Überblick über Ziele, Strategien und Maßnahmen des Digitalmarketings. Das Digitalmarketing-Management wird dabei entlang der drei Kernbereiche „Analytics und Controlling“, „Ziele und Strategien“ und „Digitaler Marketing-Mix“&nbsp;vorgestellt.Letzterer&nbsp;umfasst die digitale Produkt-, Preis-, Vertriebs- und Kommunikationspolitik.
Zentrale Begriffe werden präzise definiert, systematisch voneinander abgegrenzt und in eine konsistente Gesamtstruktur eingeordnet. Zahlreiche übersichtliche Abbildungen und Praxisbeispiele veranschaulichen die vorgestellten Inhalte. Dieses Buch richtet sich an Dozierende, Studierende sowie Praktikerinnen und Praktiker gleichermaßen und eignet sich als fundierte Einstiegsliteratur in die Grundlagen des Digitalmarketings.
Der Inhalt

Einführung in die Digitalisierung
Konzeptionelle Grundlagen des Digitalmarketings
Das Umfeld des Digitalmarketings
Analytics und Controlling im Digitalmarketing
Ziele und Strategien im Digitalmarketing
Digitale Produktpolitik
Digitale Preispolitik
Digitale Vertriebspolitik
Digitale Kommunikationspolitik

Die Autorin
Linn Viktoria Zaglauer ist seit 2020 Professorin für Marketing an der TH Köln. Zuvor arbeitete sie in verschiedenen leitenden Managementpositionen bei der REWE Group in Köln und beim EDEKA-Verbund in Hamburg. Ihrer Promotion in Marketing bei Prof. Dr. Peter Kenning an der Zeppelin Universität in Friedrichshafen am Bodensee ging ein Masterabschluss in Wirtschaftswissenschaften ebenfalls an der Zeppelin Universität und ein Bachelorabschluss in Wirtschaftspsychologie an der Ruhr-Universität Bochum voraus. Ihre Forschungs- und Lehrschwerpunkte sind u.a. Digitalmarketing, Brand Management und Marketing Analytics bzw. Data Analytics.

Eine Einführung in Ziele, Strategien und Maßnahmen

Grundlagen des Digitalmarketings

A Process-Oriented Perspective on Consumer Marketing

Marketing

Management for Professionals

This book targets at both physical stores and virtual stores plus the social-commerce model meantime offers case studies of Chinese companies which is inspirational for Western retailers in Western markets.
The contents start from the general background of today’s fashion industry and its trends and how the trends are affecting the work of fashion buyers and merchandisers today; followed by the introduction to the very diversified sales channels today; and math for senior buyers and merchandisers; how clothing companies can forecast its sales revenue if without&nbsp; the assistance of a comprehensive I.T system;&nbsp; how brands can select the ‘right’ trend and ‘products’ for their consumers; and how we shall manage the generation Y and Z in a digital time.

Advanced Fashion Buying and Merchandising

This book addresses the theoretical and practical dimensions of digital trade amid the rapid global expansion of the digital economy. Structured around the themes of “digital trade models – ecosystems – integrated services – global governance,” this book provides a clear and comprehensive overview of key concepts, operating mechanisms, and future trends in digital trade. Going beyond traditional approaches that focus on e-commerce or cross-border online retail, the book adopts a broader and forward-looking perspective to include topics such as digital content trade, data trade, and digital services trade. It also integrates key enabling sectors including smart manufacturing, digital payments, intelligent logistics, and overseas warehousing, presenting readers with a holistic picture that connects both theoretical foundations and real-world practices.Shuzhong Ma
 is a Professor at the China Academy of Digital Trade, Zhejiang University, China.
 Jiwen Guo
 is an Associate Professor at the School of Economics &amp; Trade, Hunan University, China.
 Gangjian Pan
 is a Lecturer at the School of Economics, Huazhong University of Science and Technology, China.
 Fangqing Pu
 is a Lecturer at the School of Economics and Management, Zhejiang Sci-Tech University, China.
 Yuxi Chai
 is an Associate Research Scientist at the Donghai Institute, Ningbo University, China.

Digital Trade

11 Cheatcodes to Unlock the Life You Want

What’s Stopping You?

Generative KI verändert die Medienlandschaft mit beispielloser Geschwindigkeit und Reichweite. Dieses Buch untersucht die disruptiven Auswirkungen dieser Technologien auf den Mediensektor. Von der Einführung von Werkzeugen wie ChatGPT bis hin zur Erstellung synthetischer Medien bietet es eine fundierte, wissenschaftliche Analyse darüber, wie generative KI die Erstellung, Verbreitung und Nutzung von Inhalten verändert.
Es vereint eine multidisziplinäre Gruppe von Wissenschaftlerinnen und Wissenschaftlern, die vertiefte Diskussionen über die Herausforderungen und Chancen KI-gestützter Innovationen liefern. Anstatt isolierte Forschungsergebnisse zu präsentieren, zielt dieser Sammelband darauf ab, die verschiedenen Dimensionen der KI-basierten Mediendisruption systematisch zu analysieren und den Leserinnen und Lesern ein umfassendes Verständnis der aktuellen Entwicklungen zu vermitteln.
Dabei werden zentrale Fragen zu den Auswirkungen auf Medienprodukte, Märkte, Fachkräfte und Publikum behandelt und zugleich wichtige Einblicke sowie zukunftsorientierte Perspektiven geboten. Das Buch ist eine unverzichtbare Lektüre für Forschende, Medienpraktikerinnen und -praktiker sowie alle, die sich für die Schnittstelle von Technologie und Medien interessieren.
Indem es die Essenz aktueller technologischer Fortschritte einfängt, eröffnet es zugleich einen visionären Ausblick auf zukünftige Entwicklungen und stattet Wissenschaft und Praxis mit dem nötigen Wissen aus, um den fortlaufenden digitalen Wandel zu gestalten. Durch die Zusammenführung interdisziplinärer Perspektiven versteht sich dieser Band als wegweisender Leitfaden für alle, die sich an der Schnittstelle von Medienwissenschaft, Technologie und digitaler Innovation bewegen, und fördert einen fundierten Dialog über die Gestaltung der sich wandelnden, KI-getriebenen Medienlandschaft.

Innovation, Transformation und Zukunft der Medien im KI- Zeitalter

Handbuch der KI-basierten Mediendisruption

**THE INSTANT NUMBER 1 SUNDAY TIMES BESTSELLER**What's stopping you from achieving the success you've always wanted?From growing up in a South London council estate to selling his first business for many millions before he was 30, Timo Armoo didn't dream of success, he made it happen. Being extraordinary, he proves, really is possible no matter where you start.In What's Stopping You?, Timo shares the real secrets to overcoming fear, self-doubt, and negative thinking. Forget motivational fluff. This is a practical, step-by-step manual for getting yourself to finally do the things you've always wanted to do.Inside, you'll learn how to:- Change the story you tell yourself - Build a network from scratch - Harness fear as fuel - Manage your internal scorecardThrough 11 powerful mindset hacks, which Timo calls cheatcodes for success, he shows you how to unlock your potential, rewire your mindset, and discover the independence, wealth and freedom of your dreams.

Build category leadership by combining community momentum, AI-enabled strategy and faster brand decision-making. Marketing at Velocity is a strategic implementation guide for senior marketing leaders who want to build brands that compound value, strengthen market position and keep earning relevance in fast-moving categories. Written by brand and marketing strategist Arnt Eriksen, who brings over 30 years of experience, this book connects proven brand-building principles with the systems shaping the next decade of growth. It translates AI, community dynamics, decentralized ownership and strategic speed into practical marketing strategy for enterprise and growth-stage organizations. Drawing on field-tested frameworks including the One Rule Formula, Velocity Loops and the Decentralized Brand Scorecard, this book equips leaders to: - Build compounding brand momentum Apply AI to improve precision - Turn community into strategic advantage - Strengthen leadership through frameworks - Implement practical actions quickly Featuring real-world examples from Nike, Adidas, Lufthansa, Starbucks and other major organizations, Velocity Marketing gives senior marketing professionals the tools to lead with confidence, accelerate learning and build brands that never stop earning their place. Themes include: brand strategy, AI marketing, community-led growth, category leadership, decentralized brands, marketing transformation

B2B Brand Building, Momentum and Category Leadership

Marketing at Velocity

For three decades, marketing has sorted people by when they were born. The research in this book says that assumption is wrong.
When asked what drives their daily purchasing behavior more, their generation or their current life situation, 66% of consumers choose life situation. Only 9% choose generation. Nearly four in five would trust advice from someone in the same life stage over someone in the same age group. Nearly nine in ten say their shopping is defined more by where they are in life than when they were born.
These findings come from original primary research across all four major generational cohorts. And they raise an uncomfortable question for an industry that has built campaigns, agency practices, and entire research departments around generational segmentation:

What if birth year was never the right variable?
In Not Your Generation, marketing consultant, researcher, and professor Caleb Roche makes the case that life stage, whether someone just bought a home, became a parent, changed careers, or retired, is a far more accurate predictor of purchasing behavior than the generational labels the industry has relied on since the 1990s. Drawing on a 500-respondent survey and case studies from Apple, Pepsi, Glossier, Patagonia, and Bud Light, the book offers a research-backed argument and a practical replacement framework for marketers who have quietly sensed that something about generational targeting wasn't working.

Inside this book, you'll learn:Why the trust hierarchy that actually drives purchases looks nothing like the one most influencer budgets assume
The two rules of advertising that consistently outperform demographic targeting, regardless of audience age
The 8-cluster life-stage model that cuts across all four generations and reveals the customers your current targeting is missing
How to audit your existing campaigns, rebuild personas around life stage instead of birth year, and measure whether the shift produces better results
Why Apple's "Shot on iPhone" campaign works for everyone while Pepsi's Kendall Jenner campaign collapsed in 48 hours, and what the difference says about how to brief your next campaign

The Research That Rewrites How We Market to People

Not Your Generation

Leads Machine

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