Digital Marketing in Sustainable Logistics and Supply Chain Management

Digital Marketing in Sustainable Logistics and Supply Chain Management: Strategies, Innovations, and Impact offers an interdisciplinary examination of the intersection between digital marketing tools and sustainable supply chain practices. This reference explores how digital innovations enhance supply chain transparency, customer engagement, and environmental responsibility, supported by academic research and practical case studies from global contributors.

The book’s chapters cover foundational concepts including digital marketing technologies like AI, IoT, and data analytics applied to sustainable SCM. It addresses sustainability principles in logistics, the role of artificial intelligence in integrating marketing with supply chains, and innovative digital marketing strategies to engage suppliers and customers. Further topics include challenges to implementation, future trends, consumer perspectives on green products, and global regional case studies demonstrating diverse approaches and solutions.

This reference benefits academics, researchers, and practitioners including supply chain managers, marketing professionals, and sustainability advocates seeking actionable knowledge and strategic frameworks for digital transformation in sustainable logistics. It is also valuable for faculty and postgraduate students in marketing, supply chain management, and sustainability programs, as well as policymakers and technology providers aiming to foster sustainable, transparent, and resilient supply chains.