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Salerno Verlag ist ein Kleinstunternehmen mit weniger als 10 Mitarbeitenden und einem Jahresumsatz unter 2 Mio. Euro und fällt damit unter die BFSG-Ausnahme für Kleinstunternehmen.

Nicht barrierefrei oder bekanntermaßen eingeschränkt barrierefrei

Produkt vom BFSG ausgenommen: Hersteller ist Kleinstunternehmen

Best of LinkedIn Serie

Massimiliano Salerno

LINKEDIN PERSONAL BRANDING

El método BRAND: cómo convertirte en la persona clave de tu sector

Best of LinkedIn Série

La méthode DASKY pour une acquisition de clients prévisible avec LinkedIn

LINKEDIN MARKETING BUSINESS

Equipo Institute of Your Best Self

Inversión agresiva para mujeres que no piden permiso

Dinero en tacones de aguja

The Age of AI

Why 20 Hours of Content a Week Generate Zero Inquiries.

REACH IS A LIE.

Why 419 Relationships Sell More Than 41,900 Followers.

NETWORKING HURTS.

Dieses Buch bietet Chief Financial Officers (CFOs), Investor Relations Officers (IROs) und Kommunikationsverwantwortlichen börsennotierter Unternehmen eine umfassende Anleitung, wie sie digitale Kanäle – insbesondere LinkedIn – gezielt einsetzen und in bestehende IR-Prozesse integrieren. Im Fokus stehen Methodik, Daten und konkrete Werkzeuge: Wie erreiche ich relevante Stakeholder? Wie messe ich Erfolg? Welche Strategien bringen Unternehmen im Wettbewerb um Aufmerksamkeit und Kapital nach vorne?Die Kapitalmärkte verändern sich rasant und Unternehmen, die digitale Kommunikation konsequent nutzen, verschaffen sich einen klaren Vorteil. Dabei bedeutet digitale Präsenz nicht nur Sichtbarkeit, sondern strategische, datengestützte Kommunikation mit messbaren Ergebnissen. Wer Investor Relations modern denkt, erreicht Zielgruppen direkter, baut Vertrauen auf und steigert die Wirkung seiner Kapitalmarktstrategie.Erfahren Sie in diesem Buch, wie Sie Ihre persönliche Marke stärken, Reichweite generieren und vertrauensvolle Beziehungen zu ihren Stakeholdern aufbauen.Der Inhalt<ul><li>Die digitale Transformation der Finanzkommunikation</li><li>Social Media im Kapitalmarkt &amp; LinkedIn als Leitplattform der IR</li><li>Das persönliche Profil – CFOs und IROs auf LinkedIn</li><li>Das Unternehmensprofil – Corporate Accounts strategisch nutzen</li><li>Instagram, YouTube und der Multi-Channel-Ansatz</li><li>Content-Strategie und -Formate</li><li>Video in der Finanzkommunikation</li><li>KPIs und Erfolgsmessung</li><li>Finanz-Influencer als Partner</li><li>Digitale IR in Ausnahmesituationen</li><li>Ausblick – Die Zukunft der digitalen IR</li><li>Best Practice – DHL Group</li></ul>Die AutorinJulia Stoetzel&nbsp;
 ist LinkedIn TopVoice und Expertin für digitale Investor Relations. Mit über 15 Jahren Erfahrung in der Kapitalmarktkommunikation und im Personal Branding unterstützt sie CFOs und IROs dabei, durch strategische LinkedIn-Nutzung ihre Unternehmensziele zu erreichen.

Dieses Buch bietet Chief Financial Officers (CFOs), Investor Relations Officers (IROs) und Kommunikationsverantwortlichen börsennotierter Unternehmen eine umfassende Anleitung, wie sie LinkedIn strategisch für ihre Finanzkommunikation und Ihr Personal Branding nutzen können. Es zeigt praxisnah, wie Führungskräfte ihre Sichtbarkeit erhöhen, Thought Leadership aufbauen und durch gezielte Inhalte Investoren und Analysten ansprechen. Mit detaillierten Schritt-für-Schritt-Anleitungen und Best Practices aus der Finanzwelt wird verdeutlicht, wie LinkedIn als zentrales Instrument für Echtzeit-Kommunikation und Transparenz eingesetzt werden kann. Die Leser lernen, ihre persönliche Marke zu stärken, Reichweite zu generieren und vertrauensvolle Beziehungen zu ihren Stakeholdern aufzubauen.

Strategien und Umsetzung für CFOs und IROs

Praxishandbuch Digital Investor Relations

La biblioteca del éxito

La biblioteca esencial de Brian Tracy, Volumen 3

Estrategias y ventas: 3

The Job Search Collection

The updated third edition of this proven, three-step, technology-driven job-hunting guide helps you quickly target potential employers and secure the essential first interview, streamlining the overall search process whether you're an entry-level worker, recent graduate, or career changer. In the aftermath of the pandemic and with the rise of AI technology, the way we do business—and look for work—has changed dramatically. The revised third edition of The&nbsp;2-Hour Job Search addresses how both of these driving factors have changed job-hunting methods and presents a three-step streamlined approach that produces results quickly and efficiently.&nbsp; Career consultant Steve Dalton provides you with updated advice on how to respond to pandemic-related shifts in job searching, how to use AI to your benefit, efficiently surf online job postings, reach out to contacts at your dream workplace and follow up strategically, and use professional platforms to your best advantage. Along with his own proven techniques, Dalton incorporates ideas from leading thinkers in behavioral economics, psychology, and game theory, as well as success stories from readers of the first two editions. The 2-Hour Job Search method has been so successful that it has been shared at schools across the globe and is a formal part of the curriculum for all first-year MBAs at Duke University. With this book, you'll learn how to make it work for you too.

The updated third edition of this proven, three-step, technology-driven job-hunting guide helps you quickly target potential employers and secure the essential first interview, streamlining the overall search process whether you're an entry-level worker, recent graduate, or career changer. “The most practical, stress-free guide ever written for finding a white-collar job.”—Dan Heath, coauthor of Switch and Made to Stick In the aftermath of the pandemic and with the rise of AI technology, the way we do business—and look for work—has changed dramatically. The revised third edition of The 2-Hour Job Search addresses how both of these driving factors have changed job-hunting methods and presents a three-step streamlined approach that produces results quickly and efficiently. Career consultant Steve Dalton provides you with updated advice on how to respond to pandemic-related shifts in job searching, how to use AI to your benefit, efficiently surf online job postings, reach out to contacts at your dream workplace and follow up strategically, and use professional platforms to your best advantage. Along with his own proven techniques, Dalton incorporates ideas from leading thinkers in behavioral economics, psychology, and game theory, as well as success stories from readers of the first two editions. The 2-Hour Job Search method has been so successful that it has been shared at schools across the globe and is a formal part of the curriculum for all first-year MBAs at Duke University. With this book, you'll learn how to make it work for you too.

Using Technology to Get the Right Job Faster

The 2-Hour Job Search, Third Edition

Why 68% of Your Working Hours Are Never Seen by a Customer.

DISCIPLINE DESTROYS.

Work Smarter Series

'A masterclass in the art of pitching, filled with insights from two of the best experts in the field.' - Kath Easthope, Co-founder of Boardwave 'Kean and Khandurova don't just break the myth of the magic of pitching; they tell you how to practise it.' - Ollie Scott, Founder and CEO of Unknown 'This book puts belief in people and their particular powers at the epicentre of how to achieve a desired response.' - Stephen Court, Chief Marketing Officer, The London Academy of Music &amp; Dramatic Art (LAMDA) You're pitching more than you think. At work. At home. In meetings. In emails. It's not just about getting a 'yes'. It's about earning belief. About getting others on board. Whether you're speaking to a client, an investor or a room full of decision-makers, this book helps you pitch without pretending, sell without selling out, and win the kind of 'yes' that means something. You'll find smart tools, step-by-step guides and practical checklists to help you prepare, present and persuade - your way. No jargon. No fluff. Just honest persuasion that works. 'Every pitch budget should include the price of a copy of this book for everyone in the team.' - Rob Norman, Advisor, Board Director and former Chief Digital Officer of WPP Media 'One of those rare books that are insightful, practical and fun . . . A mustread for everyone who plays to win.' -Guenther Schumacher, Vice President and Chief Revenue Officer, Venable LLP The Work Smarter series: Our books provide shortcuts, tips and life-hacks for the development of essential business skills. The books bring together accomplished industry experts who have learned their trades at the coalface. They teach the skills ambitious businesspeople need in order to tip the playing field in their favour. It is the pirate equivalent of business advice; the antidote to conventional wisdom; 'smarter' practice over 'best practice'.

The Playbook for Painless Persuasion

The Work Smarter Guide to Pitching

AN INSTANT NEW YORK TIMES BESTSELLERWork is changing for everyone, everywhere. Standing still isn't an option. Ryan Roslansky and Aneesh Raman, CEO and Chief Economic Opportunity Officer at LinkedIn, show you how to take control of this moment with clarity and confidence.The future of work is not a distant horizon. It is being built right now. While some of us are experimenting and adapting with AI, most of us are feeling anxious and uncertain, navigating rapid change with outdated playbooks. We're relying on old career advice that assumes the tasks you do at work are static, that the skills you learned in school last decades, and that success comes from moving up a predictable ladder. That's the old world of work, and it's on the way out.Open to Work offers a new path forward. Backed by real-time insights from over a billion professionals on LinkedIn, it is a clear-eyed view of what's actually changing, what skills you really need, and how to stay ahead at work as AI reshapes every aspect of work.You'll meet early movers like Neil, who used AI to get better at his job; Jonetta, who used AI to get a new job; and Taj, who used AI to build a business.You’ll also get expert perspectives across the future of work and careers, helping you discover what will make you competitive in ways no machine can replace. You'll learn how to:<ul><li>Assess which parts of your job to delegate to AI, and which to keep for yourself</li><li>Build the core human capabilities that will carry you through any technological shift</li><li>Take action, including with a 30-60-90 day plan</li></ul>Both a roadmap and a rallying cry, Open to Work delivers an urgent truth: change is coming. The only question is whether you harness it or let it overtake you.

Work is changing for everyone, everywhere. Standing still isn't an option. Ryan Roslansky and Aneesh Raman, CEO and Chief Economic Opportunity Officer at LinkedIn, show you how to take control of this moment with clarity and confidence. The future of work is not a distant horizon. It is being built right now. While some of us are experimenting and adapting with AI, most of us are feeling anxious and uncertain, navigating rapid change with outdated playbooks. We're relying on old career advice that assumes the tasks you do at work are static, that the skills you learned in school last decades, and that success comes from moving up a predictable ladder. That's the old world of work, and it's on the way out.Open to Work offers a new path forward. Backed by real-time insights from over a billion professionals on LinkedIn, it is a clear-eyed view of what's actually changing, what skills you really need, and how to stay ahead at work as AI reshapes every aspect of work.You'll meet early movers like Neil, who used AI to get better at his job; Jonetta, who used AI to get a new job; and Taj, who used AI to build a business.You’ll also get expert perspectives across the future of work and careers, helping you discover what will make you competitive in ways no machine can replace. You'll learn how to: <ul><li>Assess which parts of your job to delegate to AI, and which to keep for yourself</li><li>Build the core human capabilities that will carry you through any technological shift</li><li>Take action, including with a 30-60-90 day plan</li></ul> Both a roadmap and a rallying cry, Open to Work delivers an urgent truth: change is coming. The only question is whether you harness it or let it overtake you.

How to Get Ahead in the Age of AI

Open to Work

50 microhistorias que descifran las claves del dominio de la elegancia que genera autoridad

El Porte que Distingue

Die Sichtbarkeitslücke und warum sie Karrieren kostet

Warum kennt Dich keiner?

LINKEDIN PERSONAL BRANDING

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